Social Responsibility

Commitment of ITB Asia

ITB Asia is actively aware of tourism’s responsibilities to society as a whole. As the leading trade show for the tourism industry in Asia, it sees itself as a link between research and science, between companies, markets and societies.

It utilizes this key position in order to actively encourage research and science and to engage in a dialogue with companies in their efforts to create economically, socially and ecologically responsible tourism products and services. Corporate Social Responsibility (CSR) is not a trendy topic but is social necessity as well as precondition for long-term economic success and the competitiveness of business enterprises.

ITB Asia undertakes the following measures to encourage the commitment to CSR:

  • Paperless Media Centre
  • Usage of recyclable flyers and printing materials
  • Recycling of exhibition badges
  • Signage at venue all reusable
  • Special recycling bins are placed around Marina Bay Sands
  • Various independent initiatives of Marina Bay Sands (Singapore)
  • Workshop on Responsible Tourism and CSR topics as part of the Conference & Workshop segment

The members of the ITB Team admit their all-over social responsibility and in accordance with Messe Berlin GmbH and Messe Berlin (Singapore) Pte Ltd. have established socially and environmentally agreeable business travel rules.

ITB Asia 2015 Impact Statement is available here: ITB-2015-Impact-Statement

Clinics & Workshops

Every year, ITB Asia offers practitioners, newbies and pioneers a great stage for responsible tourism topics to be discussed. Wild Asia, ITB Asia’s official CSR partner is proud to put together and announce 2015’s series of Responsible Tourism events. Experts and experienced practitioners will be presenting concepts, international standards, lessons learnt, current trends and notable regional case studies. Engage in a series of personalized clinics and talks to learn and be inspired by leading experts.

Responsible Tourism Events
20th October 2016
10:00 – 17:00

Join us for an inspiring forum session as we discuss trending topics that surround responsible tourism. Speakers will push the envelope to discuss standards of sustainable tourism, share success case studies, inspire better storytelling, and provide tools and applications in achieving sustainability. Hear from sustainability leaders in Asia.

10:00 – 10:30am

TOURISM AND CHILD PROTECTION – THE CHILDSAFE MOVEMENT

Speaker: Valérie Sfeir, International Coordinator, ChildSafe Movement Childtourism

How can the tourism industry reduce and avoid the negative impacts surrounding the issues of child protection? How can the protection of children be integrated into a sustainable and workable strategy? How can this strategy be valuable for businesses and travellers? With over 10 years’ experience in safeguarding children and youth from all forms of abuse, the ChildSafe Movement, a global protection initiative powered by Friends-International, has developed numerous tools to raise awareness and provide solutions to child protection amongst key tourism industry stakeholders as well as within all tiers of society and the international community.

10:30 – 11:00am

THE ROLE OF COMMUNITY-BASED TOURISM IN VISITOR DISPERSION AND THE SPREAD OF THE TOURISM DOLLAR 

Speaker: Willem Niemeijer, CEO, YAANA Ventures

The presentation will focus on the achievements and challenges of the community-based tourism projects of YAANA Ventures. It will highlight a number of projects, including kayaking in the Kayah State in Myanmar, the Banteay Chhmar CBT, Sambor Prei Kuk in Cambodia, and Anurak Community Lodge in Thailand. It will use these examples to inspire others in thinking outside the box and looking for new and innovative routes. With the advent of low-cost airlines, the tourism hubs in the region are under the severe pressure of mass tourism. To ensure sustainability in the sector, we need to have a more entrepreneurial spirit and meaningful cooperation between private sector, NGOs and governmental bodies to support visitor dispersion.

11:00 – 11:30am

STORYTELLING TO PROMOTE THE MEKONG REGION 

Speaker: Jens Thraenhart, Executive Director, Mekong Tourism Coordinating Office

The Greater Mekong Subregion (GMS) is home to some of the most amazing authentic responsible travel experiences on the planet. Learn how an innovative three-prong strategy will tell impact stories of people in the GMS (in collaboration with UNWTO), where travellers share their #MekongMoments, and curated responsible experiences inspire travellers – all with the goal to make the small operator the hero, and shape the brand image of the region.

11:30 – 12:00pm

MONEY-SPINNERS FOR A TOURISM BUSINESS: GO LOCAL, ENGAGE COMMUNITY AND TEST ECO SOLUTIONS  

Speaker: Dr Marc van Loo, CEO, Loola Adventure Resort

Based on the speaker’s first-hand experience founding and running a multiple-award winning eco resort, Marc will make the case that it is profitable to employ only local people, let them run their own businesses, help the local community, and to embrace and test eco solutions such as rainwater collection, biological wastewater recycling and renewable power.

2:30 – 3:00pm

SEEING BEAUTY AND VALUE IN WASTE  

Speakers: Arnfinn Oines, Social and Environmental Conscience, Soneva & Secretary at Soneva Foundation 

Soneva’s vision is inspired by nature’s magnitude, mystery and enchanting beauty. We work hand in hand with the environment to craft beautiful, beyond bespoke experiences where discovery is a way of life. At Soneva, we believe that a business must exist for a greater purpose than just shareholder return. We have created a Waste-to-Wealth concept that sees value and beauty where other views as waste. Through small tweaks in our business model we are able to deliver a desirable resort experience and yet have net positive total impact on society and the environment.

3:00 – 3:30pm

MICE TOURISM AS A DRIVER OF SUSTAINABILITY? CASE STUDIES AND LEADERSHIP LESSONS FROM ASIA 

Speaker: Pranav Sethaputra, Group Sustainability Consultant, MCI 

Business tourism is a significant economic engine for destinations but are we making the most of it’s potential as a catalyst for sustainability, prosperity and progress? Hear insights on what forward thinking tourism boards and convention bureau from around the region have done to advance their hospitality community and market their destinations whilst discovering top tips for activating sustainable MICE for your own business or destination.

3:30 – 4:00pm

PASSION IS NOT ENOUGH: PREPARING FOR SUCCESS IN WILDLIFE AND NATURE TOURISM MARKETING 

Speaker: Alison Curry, Marketing Technical Director, Sam Veasna Centre 

Many wildlife responsible tourism initiatives are developed by passionate nature lovers and conservationists, but they are not prepared for what is required to successfully market in today’s digital environment. Marketing now requires collaboration from the entire organization – from bookings, to operations and field guides. All need to connect with marketing, and a completely new set of skills, processes and techniques learned. Using her experiences working with Sam Veasna Centre as a case study Alison will look at the major challenges for responsible Wildlife Tourism operators, how they need to develop organizationally, and key steps and techniques to achieving marketing success. Sam Veasna Centre is a wildlife conservation NGO achieving successful conservation through community based ecotourism around Cambodia.

4:00 – 4:30pm

THE RISE OF CSR IN MICE

Speaker: Sarah Griffin, Sales and Marketing Director, Buffalo Tours

As the rise of corporate social responsibility (CSR) is increasing amongst companies, so too is the rise of CSR in the MICE industry. From corporate gifts to teambuilding to green venues, more and more companies are looking for MICE suppliers that can cater to their corporate values and the justification of MICE spend. Sarah Randall will discuss some of these trends that are emerging and suppliers who are meeting this demand. More importantly, she will address the benefits this provides to the supply chain and wider community and in Asia.

4:30 – 5:00pm

BOTSWANA & SUSTAINABLE TOURISM

Speaker: Jillian Blackbeard, Executive Manager – Marketing for BTO and Founding Trustee for Tlhokomela Botswana Endangered Species Trust

Register your interest for the session here or via the following link http://bit.ly/RSVPRTevents

Responsible Tourism Events
21st October 2016
11:00 – 13:00

11:00am – 12:30pm

ALL STARS IN RESPONSIBLE TOURISM 

Wild Asia celebrates the 10th year anniversary of our flagship Responsible Tourism Awards by handpicking ten award winners to share their stories. This extraordinary two-hour special will showcase ten leaders and pioneers in responsible tourism throughout Asia. Join us for an amazing time as we discover, listen and watch a collection of short clips as our all-stars share their successes and challenges in their journey towards creating a business that impacts positively on local communities and planet earth. We will also share insights and lessons learnt after a decade of assessing and awarding sustainable tourism businesses in Asia.

12:30 – 1:00pm 

Our friends from the GIZ and Asian Ecotourism Network (AEN) will also share how you can be part of a growing movement of tourism businesses that want to make a difference.AEN provides networking and business opportunities, significant information, educational materials and networking prospects to both small and large organisations within Asia. The founding member countries comprise of Japan, Malaysia, Sri Lanka, Thailand, Nepal, China, South Korea, Mongolia, India, Laos, Pakistan, Bhutan, Indonesia, Bangladesh, Philippines and Australia. Be there to learn how you can engage and grow together.

Register your interest for the session here or via the following link http://bit.ly/RSVPRT2

Sustainable Tourism Exhibitor

Interested in sustainable tourism? Join us and be part of our sustainable efforts. Click here to download more information on our Sustainable Tourism Exhibitor Package ITB Asia 2016 

Official Responsible Tourism Partner:

Wild Asia is a consultancy focusing on conservation of natural areas and support of local communities dependent upon natural resources.

One of Wild Asia’s initiatives is the Wild Asia Responsible Tourism Awards which, every year since 2006, recognizes Asia-based sustainability superstars in the travel industry, and remains the only regional award program for responsible travel. The awards are based on the Global Sustainable Tourism Council’s criteria. The Responsible Tourism Awards are part of Wild Asia’s Responsible Tourism Initiative.

Supported By:

Foodbank-Logo

The Food Bank Singapore acquires donated food, much of which would otherwise be wasted, from farms, manufacturers, distributors, retail stores, consumers, and other sources, and make it available to those in need through a network of member beneficiaries. 

Food Bank Singapore was set up by Nichol and Nicholas Ng, a pair of siblings running a food distribution business, FoodXervices Inc Pte Ltd. After observing the food industry for more than a decade, they realized the need for a food bank in Singapore. Founded in January 2012, we were given charity status in August 2012 (Co.Reg No: 201200654E).

Our vision is to be the prevailing centralized coordinating organization for all food donations and to play a key role in the reduction of food wastage within the whole supply chain.

Our Member Beneficiaries

We have a total of 140 member beneficiaries spreading across different sizes and types.

  • Family service centres (FSCs)
  • Various types of homes
  • Soup kitchens
  • Other voluntary welfare organizations (VWOs)

For more information on The Food Bank Singapore, download their flyer here (pdf)