17-19 October 2018 | Marina Bay Sands | Singapore
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Amex: Emerging Marketings and How They Are Impacting the Events Industry in Asia
The meetings business in emerging countries has grown significantly in recent years, as these economies have increased in importance. In this session, we’ll take a look at some popular emerging cities around APAC for M&E. We will also review the five aspects to meeting planning that are imperative for planners to focus on in order to ensure their meeting goes smoothly in an emerging country: security, technology, transportation, food & beverage, and payments.
Speaker: Jaime Roseburgh, Market Leader Singapore & ASEAN, American Express Meetings and Events