17-19 October 2018 | Marina Bay Sands | Singapore
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Sojern: How Data Creates a Seamless Travel Marketing Strategy
Today’s traveller is more connected than ever before, as they discover, search, and book travel on dozens of sites across multiple devices. The traveller path to purchase becomes even more complex as they move through apps, social media, comparison sites, and supplier direct sites. We as travel marketers continuously face the challenge of how best to engage with our in-market travellers and provide a seamless message across different mediums and through multiple touch points. In this session, Stewart explains how a holistic data set is the key to tying this altogether in order to create a comprehensive marketing strategy.
Speaker: Stewart Hunter, Director of Audience Strategy and Development, Sojern