17-19 October 2018 | Marina Bay Sands | Singapore
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UNICEO: Fast changing markets, digitalisation, ROI… challenges and opportunities for Corporate Event Organizers and the ‘World of MICE’
In the light of recent social and economic changes, this expert podium discussion will discuss the challenges and opportunities for the Live Communication sector in particular for Corporate events Organizers and the ‘World of MICE’ (suppliers, destinations, third parties, media…).
This discussion will include a debate around the value of Live Communication as an appropriate and “revenue creating” tool for brand and product communication. We will also talk about the development of Live Communication tools and their ability to adapt to clients’ needs.
One of the objectives of this round table is to pass on to ‘World of MICE’ leaders important messages from their end-clients so that they can adjust their position in this ever-changing market and adapt better to their clients.
The panel discussion will be led by UNICEO members, senior decision-makers for corporate events and Live Communication.
Speaker: Rudolf Sommer, Vice President , UNICEO