17-19 October 2018 | Marina Bay Sands | Singapore
- About Us
GfK: Millennial Reshaping the Travel Landscape
The Millennial, a generation of 18-35 year olds are marrying later, if at all and delaying house purchase. In 2014, this group overtook the Baby Boomers (those aged 50-69) as the largest population of travelers globally. What does this mean for the travel industry? GfK will also further look into the growing Muslim travelers market and how to make the most of these new opportunities. Comprehensive market intelligence have shown the difference between success and failure for industry players seizing opportunities with different segments of the Millennial, thus understanding their Omni-channel behaviors becomes critical.