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17-19 October 2018 | Marina Bay Sands | Singapore

IDeaS Forum: Driving Hotel Profitability from all Revenue Streams

When:
October 25, 2017 @ 2:00 pm – 4:00 pm
Where:
MICE and Corporate Hub, Basement 2
Contact:
Michele Koe

IDeaS Forum: Driving Hotel Profitability from all Revenue Streams

14.00 – 14.30

Enhancing Strategic Decisions and Increase Revenue Growth for Your Meeting & Events Space

  • Making sense of your meeting & events data
  • Understanding and forecasting demand
  • Improving critical bookings & revenue conversion
  • Building total revenue management culture in your hotel 

Speaker: Paul Van Meerendonk, Director of Advisory Services, IDeaS Revenue Solutions

14.30 – 14.50

Ideal Pricing for a Hotel’s Ideal Revenue Management Strategy

  • Analyzing your hotel positioning against competition
  • Establishing optimal pricing structure
  • Three different approaches to pricing
  • Applying inventory control to optimize revenue 

Speaker: Jurgen Ortelee, Director of Enterprise Sales, IDeaS Revenue Solutions

14.50 – 15.10

The Art of Negotiating Contract Rates and Group Business

  • How does contract rates fit into your pricing structure?
  • Fixed or dynamic pricing?
  • Pricing only or with inventory control?
  • Group evaluation and displacement analysis 

Speaker: Tracy Dong, Lead Advisor, IDeaS Revenue Solutions

15:10-16:00

Panel Discussion: Driving Direct Business

  • Enhancing and personalizing the digital experience: the tech-human innovations that make your customers feel special
  • Mobile search – how are brands building their SEO on mobile SEO, how different are the rules when it comes to internet searches and what have you learnt
  • Data and analytics’ role in driving direct business
  • Building customer loyalty 

Moderator: Jurgen Ortelee, Director of Enterprise Sales, IDeaS Revenue Solutions

  Panelists:

  •   Pierre-Charles Grob, Managing Director Asia, FASTBOOKING
  •   Rachit Dayal, Founder & Managing Partner, Happy Marketer
  •   Grant Colquhoun, Senior Director of Account Management Asia-Pacific, TripAdvisor
  •   Jane Soetiono, Strategy & Insights Manager for APAC Travel, Google