Asia's Leading Travel Trade Show
25-27 October 2017 | Marina Bay Sands | Singapore

IDeaS Forum: Driving Hotel Profitability from all Revenue Streams

October 25, 2017 @ 2:00 pm – 4:00 pm
MICE and Corporate Hub, Basement 2
Michele Koe

IDeaS Forum: Driving Hotel Profitability from all Revenue Streams

14.00 – 14.30

Enhancing Strategic Decisions and Increase Revenue Growth for Your Meeting & Events Space

  • Making sense of your meeting & events data
  • Understanding and forecasting demand
  • Improving critical bookings & revenue conversion
  • Building total revenue management culture in your hotel
14.30 – 14.50

Ideal Pricing for a Hotel’s Ideal Revenue Management Strategy

  • Analyzing your hotel positioning against competition
  • Establishing optimal pricing structure
  • Three different approaches to pricing
  • Applying inventory control to optimize revenue 
14.50 – 15.10

The Art of Negotiating Contract Rates and Group Business

  • How does contract rates fit into your pricing structure?
  • Fixed or dynamic pricing?
  • Pricing only or with inventory control?
  • Group evaluation and displacement analysis 

Panel Discussion: Driving Direct Business

  • Enhancing and personalizing the digital experience: the tech-human innovations that make your customers feel special
  • Mobile search – how are brands building their SEO on mobile SEO, how different are the rules when it comes to internet searches and what have you learnt
  • Data and analytics’ role in driving direct business
  • Building customer loyalty 

To register your interest for this session, please RSVP here.