17-19 October 2018 | Marina Bay Sands | Singapore

ITB Berlin Business Breakfast: How the Germans Really Travel – Long-haul Holiday Trends

October 31, 2014 @ 9:00 am – 10:00 am
Level 3, Begonia Room 3002

“How the Germans Really Travel – Long-haul Holiday Trends“

Martin Lohmann is scientific advisor of the annual German consumer research project “RA Reiseanalyse” (travel analysis). The RA is a representative survey of the holiday travel behaviour of Germans, their related attitudes, motivations and interests. Martin will present most recent results on long-haul destination preferences of German tourists combined with an overall view of the demand side of the German travel market. First  results of the Reiseanalyse 2014 have already been presented at ITB Berlin 2014. More information about these results, the study itself and the coming publications are available at

Open for all participants, exhibitors as well as trade visitors

Presented by Mr David Ruetz, Head of ITB Berlin

Speaker: Professor Martin Lohmann (FUR, Kiel, Germany)

Reise AnalyseITB