17-19 October 2018 | Marina Bay Sands | Singapore

EAST meetings WEST by K.I.T. Group

October 30, 2014 @ 10:00 am – 12:00 pm
Level 3, Begonia Room 3002

EAST meetings WEST- how can your association work more effectively with its Asian counterparts and clients?

If you are looking to expand Asian contribution to your events, or to actually extend your events into the Asian market then our educational offering has been designed specifically for you!

The first session of the morning will be with regional association volunteers, the second with meeting industry experts.

Hosted by: Ben Hainsworth, Executive Director for Associations, Industry Liaison and Content Development, K.I.T. Group

Our panel of medical specialists, representing fields as varied as interventional cardiology, diabetes, hepatology and traditional Chinese medicine, will discuss the uniqueness of the association and educational event environment in Asia. How can we enhance our own European and international events to attract greater participation from the region? How can we learn from developments in the region? What can we bring to regional meetings ?

 Panel Speakers

Our second session will address the actual business of working in the region: How to more effectively market your European and international events in the region, possibly through locally organised events. Experts from venues, publishers, convention bureaux and the meeting planning community will discuss the amazing potential the region represents and share some do’s and don’ts. Can we adapt the marketing, hospitality and delivery of our own events to better accommodate delegates from the region? Is significant growth in Asian professional attendance at European and international events realistic ? How can we facilitate this ? Should international events be seeking greater presence in the Asian market and how ?

 K.I.T. Group