Conference

Oct
25
Wed
ITB Asia 2017: Opening Keynote @ Begonia 3011, Level 3
Oct 25 @ 9:00 am – 10:00 am

2017 Keynote Discussion – Artificial Intelligence 

Join IBM Asia Pacific and Google in understanding more on Artificial Intelligence in the travel and hospitality industry.

2017 Keynote Presentation by Ctrip – Experience Beyond Borders

Join Jane Sun, CEO, Ctrip as she shares the meaning of travel and insights on the China tourism industry in our Opening Keynote.

To register your interest for this session, please RSVP here.

ITB Asia 2017: Buyer’s Briefing @ Begonia 3011, Level 3
Oct 25 @ 10:00 am – 10:30 am
Amex: Emerging Marketings and How They Are Impacting the Events Industry in Asia @ MICE and Corporate Hub, Basement 2
Oct 25 @ 10:30 am – 11:30 am

Amex: Emerging Marketings and How They Are Impacting the Events Industry in Asia

The meetings business in emerging countries has grown significantly in recent years, as these economies have increased in importance. In this session, we’ll take a look at some popular emerging cities around APAC for M&E. We will also review the five aspects to meeting planning that are imperative for planners to focus on in order to ensure their meeting goes smoothly in an emerging country: security, technology, transportation, food & beverage, and payments.

Speaker: Jaime Roseburgh, Market Leader Singapore & ASEAN, American Express Meetings and Events

To register your interest for this session, please RSVP here.

Greenview: 2017 Green Lodging Report @ Responsible Tourism Hub, Basement 2
Oct 25 @ 10:30 am – 11:30 am

Greenview: 2017 Green Lodging Report

In this session, Eric Ricaurte, CEO & Founder, Greenview will be presenting the 2017 results and findings from the 2017 Green Lodging Trends Report. The Green Lodging Trends Report is the lodging industry’s annual exercise to assess and benchmark sustainable best practices across hotels worldwide. Updated annually and with the support of hotel industry partners including the world’s largest green hotel certifications, the Green Lodging Trends Report helps discover innovative hotel efforts that should be recognized and can benefit peers, and shows what’s trending each year. All hotels participate for free and receive a complimentary and confidential compare report to benchmark themselves against their peers in ten categories including indoor air quality, energy management, water conservation, waste management, kitchen & laundry, staff involvement, communication, guest engagement, and community. In the 2017 Report, we will be covering over 100 sustainable practices related to reducing cost, enhancing guest experiencing and retaining employees. The 2016 Report included data collected from 2,161 hotels located in 44 countries. The 2017 Survey is open through June 15th. We expect the number of participating hotels to grow to about 3,000 for the 2017 Report. 

Speaker: Eric Ricaurte, CEO & Founder, Greenview

To register your interest for this session, please RSVP here.

Sabre: Winning through Customer Service @ Travel & Technology Hub, Basement 2
Oct 25 @ 10:30 am – 11:30 am

Sabre: Winning through Customer Service

Excelling at customer service can both entail improving operational efficiency while simultaneously creating opportunities to enhance revenues. A key success factor in elevating customer experience and building lasting relationships, however, is the ability to first drill down, define and uncover the problems that matter most to your customers. Find out how both suppliers and travel agencies can deliver world class customer experience through deploying reactive and proactive service offerings.

Speaker: Hunter Johnson, Director, Sabre Global Consulting Asia-Pacific

To register your interest for this session, please RSVP here.

TIFTA: A bite into Asia’s Culinary Tourism: Ingredients for Success @ Presentation Hub, Basement 2
Oct 25 @ 10:30 am – 11:00 am

TIFTA: A bite into Asia’s Culinary Tourism: Ingredients for Success

Discover more about Singabites and Taste of Thailand and their food tours during this session. Speakers will also share more about The Independent Food Tour Association (TIFTA) and how the association and their efforts are improving food tours around the world.

To register your interest for this session, please RSVP here.

TravelDaily China – ITB Asia Session @ Begonia 3102, Level 3
Oct 25 @ 10:30 am – 12:30 pm

TravelDaily China – ITB Asia Session

China remains as the largest source market for outbound travel with over 122 million Chinese traveling to overseas in 2016, a 4.3% growth on a year-over-year basis.“Breaking through in a New Era” is the main theme of TravelDaily China-ITB Asia Session to highlight China’s unprecedented growth in the travel sector and its importance to the world travel and tourism industry.

ITB Asia-TravelDaily China Session is set to be a gathering of senior executives from China’s leading travel and travel technology companies to discuss the opportunities, strategies and tactics while they are expanding and investing in China’s booming travel sector.

Anyone who is looking at expanding and investing in China’s travel sector or attracting the Chinese travelers should participate in this 2-hour event. Besides listening to the experts from China’s leading travel and technology companies, you will also get the chance to network with the Chinese business partners and develop the potential partnership.

Topics that will be covered include: 

- How to Marketing Your Destination to the Tech-savvy Chinese Travelers

  • Presented by: Jenna Qian, Head of Destination Marketing, Ctrip

- Leveraging Big Data to Boost Total Revenues for Hotels

  • Presented by: Yiping Shu, CMO, Meituan-Dianping Travel & Leisure Business Group

- Leveraging Big Data to Help Hotels Better Understand Your Customers and Improve the Guest Experience?

  • Presented by: Kevin King, COO, Shiji

- Panel: Connecting the Travel Brands with Chinese Millennials

Moderated by: Joseph Wang, Chief Commercial Officer, TravelDaily China

  • Panelists:
    • Andy Tan, Vice President of Sales, Asia Pacific, Hotelbeds
    • Huilian Duan, VP Sales & Marketing, Maritim Hotels APAC
    • Philip Liu, General Manager China, Sabre Hospitality Solutions
    • Joseph Xia, Founder & CEO, Yearth Group

To register your interest for this session, please RSVP here.

GfK: Millennial Reshaping the Travel Landscape @ Presentation Hub, Basement 2
Oct 25 @ 11:00 am – 12:00 pm

Gfk: Millennial Reshaping the Travel Landscape

The Millennial, a generation of 18-35 year olds are marrying later, if at all and delaying house purchase. In 2014, this group overtook the Baby Boomers (those aged 50-69) as the largest population of travelers globally. What does this mean for the travel industry? GfK will also further look into the growing Muslim travelers market and how to make the most of these new opportunities. Comprehensive market intelligence have shown the difference between success and failure for industry players seizing opportunities with different segments of the Millennial, thus understanding their Omni-channel behaviors becomes critical.

Speakers:

  • Anthony Tan, APAC Lead, Retail Adhoc, GfK
  • Faeez Fadhlillah,CEO  and Co-founder, Tripfez
  • Liu Xi, Louis, CEO, FOMO Pay
  • Jens Oreel, CEO, Octotrip

To register your interest for this session, please RSVP here.

UNICEO: Fast changing markets, digitalisation, ROI… challenges and opportunities for Corporate Event Organizers and the ‘World of MICE’ @ Knowledge Theatre, Basement 2
Oct 25 @ 11:00 am – 12:00 pm

UNICEO: Fast changing markets, digitalisation, ROI… challenges and opportunities for Corporate Event Organizers and the ‘World of MICE’

In the light of recent social and economic changes, this expert podium discussion will discuss the challenges and opportunities for the Live Communication sector in particular for Corporate events Organizers and the ‘World of MICE’ (suppliers, destinations, third parties, media…).

This discussion will include a debate around the value of Live Communication as an appropriate and “revenue creating” tool for brand and product communication. We will also talk about the development of Live Communication tools and their ability to adapt to clients’ needs. 

One of the objectives of this round table is to pass on to ‘World of MICE’ leaders important messages from their end-clients so that they can adjust their position in this ever-changing market and adapt better to their clients.

The panel discussion will be led by UNICEO members, senior decision-makers for corporate events and Live Communication.

Speaker: Rudolf Sommer, Vice President , UNICEO

To register your interest for this session, please RSVP here.

Huone: Creative Meeting Spaces – A Game Changer in the MICE Industry @ MICE and Corporate Hub, Basement 2
Oct 25 @ 11:30 am – 12:00 pm

Huone: Creative Meeting Spaces – A Game Changer in the MICE Industry

Meetings, when done right, are powerful business builders: relationships are created or enhanced, thinking is stimulated and attendees leave with actionable ideas to boost their work performance. Done wrong, meetings aren’t just boring – they cost a lot of money. Find out how creative meeting spaces maximises your return on meetings from Joewin Tan, CEO of Huone Singapore and Founder of Linear Dots Production.

Speaker: Joewin Tan, CEO of Huone Singapore and Founder of Linear Dots Production

To register your interest for this session, please RSVP here.

 

International Tourism Partnership: Tourism and the Sustainable Development Goals – what is your contribution @ Responsible Tourism Hub, Basement 2
Oct 25 @ 11:30 am – 12:00 pm

International Tourism Partnership: Tourism and the Sustainable Development Goals – what is your contribution

The United Nations Sustainable Development Goals (SDGs) present a unique opportunity for the tourism industry to demonstrate its contribution to sustainable growth and a fairer future for all, but few are really using this opportunity to date.  ITP (the International Tourism Partnership) believes that the hotel industry can be a force for good and make a positive contribution to the SDGs and to the COP21 climate agreements and is demonstrating that by working together we can drive change further and faster than on our own. Join our discussion to see how you can better quantify your impact and contribution to the SDGs.

Speaker: Fran Hughes, Director, International Tourism Partnership

To register your interest for this session, please RSVP here.

 

Sojern: How Data Creates a Seamless Travel Marketing Strategy @ Travel and Technology Hub, Basement 2
Oct 25 @ 11:30 am – 12:00 pm

Sojern: How Data Creates a Seamless Travel Marketing Strategy

Today’s traveller is more connected than ever before, as they discover, search, and book travel on dozens of sites across multiple devices. The traveller path to purchase becomes even more complex as they move through apps, social media, comparison sites, and supplier direct sites. We as travel marketers continuously face the challenge of how best to engage with our in-market travellers and provide a seamless message across different mediums and through multiple touch points. In this session, Stewart explains how a holistic data set is the key to tying this altogether in order to create a comprehensive marketing strategy.

Speaker: Stewart Hunter, Director of Audience Strategy and Development, Sojern

To register your interest for this session, please RSVP here.

Introduction to Risk Management for Meetings and Events @ MICE and Corporate Hub, Basement 2
Oct 25 @ 12:00 pm – 12:30 pm

Introduction to Risk Management for Meetings and Events

Whether planning a board of directors meeting, sales meeting, conference, tradeshow, concert or global sporting event, managing a successful event requires the safety of attendees and staff and protection of the organization’s brand to be of the highest priorities. To ensure these priorities are met, meeting and event planners should have a basic plan in place to manage risk. Identifying the objectives of the event, conducting a risk assessment, implementing risk mitigations, developing a response plan and effectively communicating that plan grants the event staff the capacity to operate as a proactive unit as opposed to taking a disjointed reactive approach in the event of a crisis. 

Speaker: Benjamin Coleman, Manager, Global Security and Travel , DistributionNOW

To register your interest for this session, please RSVP here.

Mystifly: Emerging Technology Trends and their Impact on Travel @ Travel and Technology Hub, Basement 2
Oct 25 @ 12:00 pm – 12:30 pm

Mystifly: Emerging Technology Trends and their Impact on Travel

Emerging technologies will potentially impact travellers and the travel industry. What are the opportunities for travel professionals to use these emerging technologies, stay relevant to consumers and remain competitive in the industry? 

Speaker: Rajat Nagpal, Vice President, Global Supply & Data Aggregation Strategy & APAC Sales, Mystifly

To register your interest for this session, please RSVP here.

Trend Watching: Trend-Driven Innovation- Consumer Trend Shaping the Future of Travel @ Presentation Hub, Basement 2
Oct 25 @ 12:00 pm – 1:00 pm

Trend Watching: Trend-Driven Innovation- Consumer Trend Shaping the Future of Travel

• Understand our Trend-Driven Innovation methodology on how you can identify and exceed consumer expectations by watching global best-in-class innovations
• Understand key drivers that are changing the behaviour and expectations of consumers in Asia and beyond and the implications and opportunities for businesses in the hospitality, travel, and tourism industry

Speaker: Nathania Christy , Insights & Community Lead, APAC, TrendWatching

To register your interest for this session, please RSVP here.

UNICEO: Digital and Events, a successful alliance or the end of physical events ? @ Knowledge Theatre, Basement 2
Oct 25 @ 12:00 pm – 1:00 pm

UNICEO: Digital and Events, a successful alliance or the end of physical events ?

Digital is a key element for events that nobody can avoid but will it take the lead on future event deployment or will it be a powerful element to boost the impact and effectiveness of the events in the future.

In other words, will Digital kill events gathering people as we know or will it reinforce the power of events in a win/win way?

Speaker: Nadine Vienne, Head of Events – Nissan Europe Development Director , UNICEO

To register your interest for this session, please RSVP here.

PACEOS: Philippines- MICE Destination in the ASEAN Region @ MICE and Corporate Hub, Basement 2
Oct 25 @ 12:30 pm – 1:00 pm

PACEOS: Philippines- MICE Destination in the ASEAN Region

The MICE industry in the Philippines is thriving. The Philippines has been successfully hosting major international events such as, among others, ASEAN 50 activities, the 6th UNWTO International Conference on Tourism Statistics, and Madrid Fusion Manila.

It boasts of topnotch MICE facilities including the SMX Convention Center, the Philippine International Convention Center, World Trade Center Metro Manila, Philippine Arena, Marriott Manila, Sheraton Cebu Mactan Resort, and the Iloilo Convention Center. It is also home to world-class tourism destinations such as Palawan and Bohol, which makes the Philippines ideal for MICE especially for incentive travel.

Recognizing the role of the MICE industry in tourism, the Philippine government identified MICE as a key tourism product in the National Tourism Development Plan (NTDP) 2016-2022. The push for further progress of the MICE industry is evident in several initiatives both by the public sector, spearheaded by the Department of Tourism (DOT) and its attached agency, Tourism Promotion Board (TPB), and the private sector, represented by the PACEOS, that include, among others, drafting of the Philippine MICE Industry Roadmap and the establishment of the Philippine MICE Academy.

Speaker: Aileen C. Clemente, Chairman and President, Rajah Travel Corporation

To register your interest for this session, please RSVP here.

Conference Session by Wirecard @ Travel and Technology Hub, Basement 2
Oct 25 @ 1:00 pm – 1:30 pm
Destination Showcase: Korea Tourism Organisation @ Presentation Hub, Basement 2
Oct 25 @ 1:00 pm – 1:30 pm

Destination Showcase: Korea Tourism Organisation

Korea Tourism Organisation to share with you, the addition of latest MICE facilities in Korea, the latest trends and recommendations for team activities and cultural experiences that have to enlighten your MICE delegates in Korea.

Speaker: Caitrin Moh, Senior MICE Manager, Korea Tourism Organisation

To register your interest for this session, please RSVP here.

Food Waste: Innovations to address this widely misunderstood issue in the hospitality industry @ Responsible Tourism Hub, Basement 2
Oct 25 @ 1:00 pm – 1:30 pm

Food Waste: Innovations to address this widely misunderstood issue in the hospitality industry

The latest technologies, mobile applications and innovative holistic approaches can help tourism organisations measure, understand and address unsustainable practices, whilst reducing the negative socio-environmental impact of their operations and generate substantial benefits. We will focus on the lodging industry, exploring tangible solutions to a widely-overlooked issue: food waste.

Speaker: Benjamin Lephilibert, Founder, LightBlue Environmental Consulting

To register your interest for this session, please RSVP here.

ICESAP Customer Insights Seminar at ITB Asia 2017 @ Begonia 3011, Level 3
Oct 25 @ 1:00 pm – 3:00 pm

ICESAP Customer Insights Seminar at ITB Asia 2017

The Incentive Conference and Event Society Asia Pacific (ICESAP) has since its inception had a large proportion of its members who are corporate end-customers of the Incentive, Conference & Event sector, known as ICESAP Corporate Members.

ICESAP has assembled a group of Corporate members to look at the changing requirements of the customer within the Asia Pacific region and through the lens of customers share what the Incentive, Conference & Events sector needs to be doing to grow their business and meet customer expectations and their ever-increasing compliance requirements.

The panellist come from different industry perspectives – Information Technology, Pharmaceutical, Banking/Card Services.  Seminar participants will learn what makes the Corporate customer tick? Is price versus peace of mind the trade off? Identify what the opportunities they see and gain key insights which can lead to those on the Agency & supply partner side understanding how to win and keep their business.

Moderator: Erica Hegarty, Regional VP, ICESAP

Panellists: 

  • Aileen London, Oracle Corporation
  • Mathilde Bihan, SANOFI
  • Anna Aquino, VISA 

In addition to the Customer Insights seminar you will hear from Nigel Gaunt, ICESAP President with an update on Intermediary Agency Accreditation and hear from PCMA’s COO Sherrif Karamat about the future direction of ICESAP under the leadership of PCMA.

To register your interest for this session, please RSVP here.

 

MPI: Sales – Change Your Mindset: From Sales to Strategic Partner @ Knowledge Theatre, Basement 2
Oct 25 @ 1:00 pm – 2:30 pm

MPI: SALES –  Change Your Mindset: From Sales to Strategic Partner

The meeting cycle looks a lot different than it did 10 years ago, and the challenges meeting professionals face continue to stymie their progress and impede the success of their events. But what does that mean to you, the supplier? It means that you are no longer being tasked with just providing a product, but also with providing education, leadership and strategic solutions. Discover what challenges meeting professionals encounter regularly, and start thinking and brainstorming with your peers about how you can help your partner clients exceed their goals.

Learner Outcomes:

  • Learn about the challenges facing modern meeting and event professionals.
  • Discover how you can provide solutions to these challenges.
  • Begin to see yourself as a strategic partner and not a salesperson.

Speaker: Jessie States, CMM, Manager of professional development, Meeting Professionals International

To register your interest for this session, please RSVP here.

STR: Asia Pacific by the Numbers – A Regional Performance Update on Hospitality Industry @ MICE and Corporate Hub, Basement 2
Oct 25 @ 1:00 pm – 2:00 pm

STR: Asia Pacific by the Numbers – A Regional Performance Update on Hospitality Industry

STR: Asia Pacific Hotel Update – Yesterday, Today & Tomorrow

The APAC hotel industry is constantly evolving – hear STR’s latest performance updates and gain insights on how the booming midscale and serviced apartment segments are changing the market landscape. The session will include a deep-dive analysis on the region’s performance over the past two years, with discussions on what the future may have in store. 

Speaker: Fenady Uriarte, Regional Manager – Southeast Asia, STR

Why it’s time to stop saying ‘Do Not Disturb’

As alternative accommodation providers become increasingly popular, how can hotels embrace a changing market landscape? What can they learn from these newer business models? Join us for a discussion that will delve into how the accommodation sector is evolving and hear what industry pros think the future has in store.  

Speakers:

  • Bernard Kee, Regional Manager, South East Asia, STR
  • Simon Morley, Chief Operating Officer, Lub d Co Ltd

To register your interest for this session, please RSVP here.

Destination Showcase: Visit Finland @ Presentation Hub, Basement 2
Oct 25 @ 1:30 pm – 2:00 pm

From Northern Lights to Nightless Night and Midnight Sun – Symphony of extremes

Finland is known for magnificient winter experiences. But the country has a lot to offer also during the summer season. How about golfing in the nightless night, swimming in the lake with the midnight sun or experiencing world´s largest archipelago during the white nights? Come and hear more about Finland´s destinations and activities in summer time. 

Speaker: Heli Mende, Director, head of global sales promotion, Visit Finland

To register your interest for this session, please RSVP here.

Marina Bay Sands: Latest trends in green meetings @ Responsible and Tourism Hub, Basement 2
Oct 25 @ 1:30 pm – 2:30 pm

Marina Bay Sands: Latest trends in green meetings: community, local food and healthy meetings

With over 150 eco-friendly meetings a year, Marina Bay Sands is developing new ways to engage sustainable guests in a way that is fun, relevant, and cost neutral.  This discussion will address the latest trends that sustainable events are looking for, and how to implement them in an attractive and impactful way.

To register your interest for this session, please RSVP here.

Demystifying Airbnb for Corporate Travel Managers @ Level 3, Begonia Room 3102
Oct 25 @ 2:00 pm – 4:00 pm

Demystifying Airbnb for Corporate Travel Managers

In 2016, Airbnb’s business stays tripled in growth. Today, nearly 15% of nights booked on Airbnb are for work and we continue to see more and more business travelers, especially the millennial generation, embracing the sharing economy. Learn from thought leaders and corporate buyers on how Airbnb can be suitable (or not) to your travel program. Our 2-hour session will include an exclusive keynote report on the trend of Airbnb’s growth in Asia Pacific and external speakers to share their point of view on the sharing economy. We will also invite existing corporate buyers to share learnings on Airbnb was incorporated into their travel program and the benefits it has brought to their organizations.

Speakers:

  • Kevin Hoong, Business Development Lead, APAC, Airbnb
  • Stephanie Jones, Director & Head of Client Management ASEAN, American Express Global Business Travel (GBT)
  • Madanjit Singh, Regional Director, South East Asia, Concur Technologies, Inc. (An SAP Company) 
  • Bond Leung, Business Travel Lead – Australia and New Zealand, Airbnb
Destination Showcase: Destination Norway @ Presentation Hub, Basement 2
Oct 25 @ 2:00 pm – 2:30 pm

To register your interest for this session, please RSVP here.

eNett: Experience Is Everything @ Travel and Technology Hub, Basement 2
Oct 25 @ 2:00 pm – 2:30 pm

eNett: Experience Is Everything

Customer experience (CX) leaders stand out. And deliver better operational and financial outcomes. The quality of your CX powers customer loyalty and advocacy. Which translates into growth, profitability and business success.

That’s where we come in.  We’re passionate about simplifying payments in the travel industry. This means our customers can focus on things that matter – helping their customers have a better experience.

We’ll show you how payment solutions like eNett Virtual Account Numbers (VANs) can power your business.

Speaker: Scott Duane, Senior Director – APAC, eNett International

To register your interest for this session, please RSVP here.

IDeaS Forum: Driving Hotel Profitability from all Revenue Streams @ MICE and Corporate Hub, Basement 2
Oct 25 @ 2:00 pm – 4:00 pm

IDeaS Forum: Driving Hotel Profitability from all Revenue Streams

14.00 – 14.30

Enhancing Strategic Decisions and Increase Revenue Growth for Your Meeting & Events Space

  • Making sense of your meeting & events data
  • Understanding and forecasting demand
  • Improving critical bookings & revenue conversion
  • Building total revenue management culture in your hotel
14.30 – 14.50

Ideal Pricing for a Hotel’s Ideal Revenue Management Strategy

  • Analyzing your hotel positioning against competition
  • Establishing optimal pricing structure
  • Three different approaches to pricing
  • Applying inventory control to optimize revenue 
14.50 – 15.10

The Art of Negotiating Contract Rates and Group Business

  • How does contract rates fit into your pricing structure?
  • Fixed or dynamic pricing?
  • Pricing only or with inventory control?
  • Group evaluation and displacement analysis 
15:10-16:00

Panel Discussion: Driving Direct Business

  • Enhancing and personalizing the digital experience: the tech-human innovations that make your customers feel special
  • Mobile search – how are brands building their SEO on mobile SEO, how different are the rules when it comes to internet searches and what have you learnt
  • Data and analytics’ role in driving direct business
  • Building customer loyalty 

To register your interest for this session, please RSVP here.

Conference Session by The Food Bank Singapore @ Responsible and Tourism Hub, Basement 2
Oct 25 @ 2:30 pm – 3:00 pm

Conference Session by The Food Bank Singapore

The Food Bank Singapore acquires donated food, much of which would otherwise be wasted, from farms, manufacturers, distributors, retail stores, consumers, and other sources, and make it available to those in need through a network of member beneficiaries.

The Food Bank Singapore was set up by Nichol and Nicholas Ng, a pair of siblings running a food distribution business, FoodXervices Inc Pte Ltd. After observing the food industry for more than a decade, they realized the need for a food bank in Singapore. Founded in January 2012, we were given charity status in August 2012 (Co.Reg No: 201200654E) and IPC status in May 2015.

Our vision is to be the prevailing centralized coordinating organization for all food donations and to play a key role in the reduction of food wastage within the whole supply chain.

Speaker: Margarita Seah, Management Associate, The Food Bank Singapore

To register your interest for this session, please RSVP here.

Destination Showcase: Iceland @ Presentation Hub, Basement 2
Oct 25 @ 2:30 pm – 3:00 pm

Come and be Inspired by Iceland

Thorleifur will be telling the fantastic story of how Icelandic Tourism companies and the government joined hands when a major volcanic eruption threatened the industry.  The result was one of the most successful campaigns in later years resulting in an extraordinary success of Iceland as a tourism destination.

He will also present Iceland as a destination for all seasons and introduce the marketing tools and assistance available from Promote Iceland for Travel agents wishing to add Iceland to their portfolio of interesting locations for the enlightened traveler.  

Speaker: Thorleifur Thor Jonsson, Senior Manager Trade Delegations, Promote Iceland

To register your interest for this session, please RSVP here.

Qihan: Sanbot-as-a-Service @ Travel & Technology Hub, Basement 2
Oct 25 @ 2:30 pm – 3:00 pm

Qihan: Sanbot-as-a-Service

In this session, we will talk bout the advancements of robotics and AI and how it can improve businesses, particularly businesses in the retail industry. First, we will look at QIHAN’s open API robot, Sanbot, and discuss its features and how they can help businesses. Next, we will look at some case studies of Sanbot. Then, the session will focus on the brand new retail solutions program, MPS. We will talk about what problems MPS will help solve and how it will solve them. We will examine MPS’s features and a few MPS case studies. The session will wrap up with a sneak-peak of Sanbot’s new robot model, the S2. 

Speaker: Terence Teo, Group Managing Director , Anewtech Systems Pte Ltd

To register your interest for this session, please RSVP here.

Frost & Sullivan: Destination Marketing: Why should tourists visit you? @ Presentation Hub, Basement 2
Oct 25 @ 3:00 pm – 3:30 pm

Frost & Sullivan: Destination Marketing: Why should tourists visit you? 

We have never had as many tourists in human history as we have today. However, the potential of growth in tourism is still largely untapped. Cities/ regions/ countries have developed specific marketing campaigns using all possible adjectives to define their destinations. With so much choice, it has become difficult for potential tourists to differentiate between destinations. We asked these potential tourists as to what attracts them to a destination. The presentation will talk about the trends in destination marketing and the preferences of potential tourists.

Speaker: Abhineet Kaul,, Director,Public Sector & Government Asia-Pacific , Frost & Sullivan

To register your interest for this session, please RSVP here.

Sharing Economy Singapore: Sharing Economy Impact on Tourism Industry Now and Future @ Travel & Technology Hub, Basement 2
Oct 25 @ 3:00 pm – 4:00 pm

Sharing Economy Singapore: Sharing Economy Impact on Tourism Industry Now and Future

Established in 2014, the The Sharing Economy Association (Singapore) is a business association for companies and organisations involved in the sharing economy. It aims to be the regional hub for companies and organisations involved in the sharing or collaborative economy. It plays a proactive role in representing the interests of the local business community and contributing to the economic, educational, and community development and build Singapore as a Sharing City.

Sharing Economy has revolutionise how people travel around the world since its founding in 2007. The waves of sharing economy populated Asia with many different sharing platform that changes how we book our hotels and transport in the new countries. With the using of smart technologies, Vanitee, MetroResidence and Mobike bring tourism to another level – and many positive impact on the social and economical.

Confirmed Panelists:

  • Lester Kang, Founding Partner & Head of Asset, MetroResidences
  • Sharon Meng, Singapore Country Manager,Mobike    
  • Douglas Gan, Founder and CEO. Vanitee
  • Troy Liu, Founder & CEO, Mileslife

To register your interest for this session, please RSVP here.

SITE: What’s New? Changes in the Incentive Travel Industry @ Knowledge Theatre, Basement 2
Oct 25 @ 3:00 pm – 4:30 pm

SITE: What’s New? Changes in the Incentive Travel Industry

From the evolving economic climate to new technologies and generational shift, we live in an ever-changing world. We’ll take a look how these changes are affecting Incentive Travel program development and more!

  • Identify global trends in the Incentive Travel Industry
  • Learn how new trends are affecting Incentive Travel program design
  • Understand how to better adapt Incentive Travel Programs given these global trends

Speaker: Rajeev Kohli, CIS/ Joint Managing Director | Creative Travel, SITE, President 2016 – 2017

To register your interest for this session, please RSVP here.

Soap Cycling: Saving Lives One Bar at a Time @ Responsible and Tourism Hub, Basement 2
Oct 25 @ 3:00 pm – 3:30 pm

Soap Cycling: Saving Lives One Bar at a Time

Founded in 2012, Soap Cycling is the first and largest organization of its kind in Asia. Established and still actively-managed by University of Hong Kong undergraduate students, we started small—working with 10 hotels and operating out of donated space at HKU. By 2014, we were collecting from over 100 hotels in Hong Kong, Japan, Korea, and Singapore. 

Because our model is so simple and scalable, we have established sister operations in Shenzhen in 2015 and Singapore in 2017. Soap Cycling is an exciting and fast-growing social startup that aims to improve sanitation and hygiene in developing Asia, save tons of chemical waste from being dumped in landfills, all while giving local university students an opportunity to develop their social leadership skills. Join one of our NUS interns, Iqbal, as he relates his own journey with Soap Cycling this past summer. Working with hotel giants like Marriott arranging volunteer sessions, liaising with local schools like UWCSEA to pick up soap, and laying the foundation for future success. 

To register your interest for this session, please RSVP here.

MATTA: Building Capacity: Replacing People with Technology @ Presentation Hub, Basement 2
Oct 25 @ 3:30 pm – 4:30 pm

Building Capacity: Replacing People with Technology

The opportunities and challenges created by the phenomenal growth of the digital marketplace has spurred a flurry of activity to be at the cutting edge of competitiveness. Automation and innovation has reduced administrative and manpower costs significantly. What are the implications of such thinking or is there something more to this than just replacing people?

Speakers:

  • Nigel Wong Chun Teim, Honourary Secretary General ,MATTA
  • Mohd Hizzat Mohd Shah, Vice President Research & Technology, MATTA

To register your interest for this session, please RSVP here.

Zebra Design: Innovation in the Hospitality Industry through VR & AR – a new way to commercialize hotels @ Travel & Technology Hub, Basement 2
Oct 25 @ 4:00 pm – 4:30 pm

Zebra Design : Innovation in the Hospitality Industry through VR & AR – a new way to commercialize hotels

Virtual Reality started its development in the mid 1980′s however, it soon became apparent that the technology wasn’t ready yet. Today, many of the biggest tech companies in the world have launched a headset or are about to launch one; and with them a plethora of applications that are changing the way we do business, how we discover travel destinations and entertain ourselves; something similar happened when smartphones where launched, nobody could imagine how it would change our lives.

According to Digi Capital, Virtual Reality (VR) and Augmented Reality (AR) will be a 120 billion dollar industry by 2020. For the MICE and hospitality industry this represents an interesting business opportunity.

In this talk, Diego Herrera will share his experience on how to take advantage of this new technologies and how this trend can favor Hospitality.

  • The use of VR and real time event customization 
  • VR an innovative way of engaging 
  • New applications in Hospitality

Speaker: Diego Herrera, Co-Founder, CEO, Zebra Design SD

To register your interest for this session, please RSVP here.

Facebook: Travel in the mobile-first world @ Travel & Technology Hub, Basement 2
Oct 25 @ 4:30 pm – 5:00 pm

Facebook: Travel in the mobile-first world

The explosive growth of mobile has changed traveler behavior and further complicated the path to purchase. Building your brand today means thinking mobile-first – and making personal connections with consumers where they spend over 3 hours of their day. Learn how to efficiently acquire new customers with a powerful combination of personalisation and precision; and retarget and cross-sell travelers in an automated way. 

Speaker: Matthew Hulen, Industry Manager – Travel, Facebook

To register your interest for this session, please RSVP here.

Oct
26
Thu
GBTA Business Travel Day @ Begonia 3011, Level 3
Oct 26 @ 9:00 am – 6:00 pm

GBTA Business Travel Day - Agenda

The GBTA Asia Pacific Business Travel Forum @ ITB Asia will be a day of educational sessions with keynote presentations, research insights  & panel discussions primarily for corporate travel buyers.

09.00AM Registrations
09.30AM Welcome Address & Introductions
10.00AM 2017 GBTA BTI Outlook Report
10.30AM

Keynote – Business Travel Technology landscape in APAC

Presenter: Frederic Saunier , Head Corporate IT APAC , Amadeus

11.00AM Globalizing in Asia – Navigating cultural & operational nuances

Globalizing to Asia & integrating Asia into a global travel program presents significant challenges . Asia is a very diverse and heterogeneous region with wide diversity in operational standards & cultural protocols . Navigating them and ensuring success requires special skills . This session will commence with a presentation & the panelists will then share their perspectives on strategies for success.

Session Presenter & Moderator
- Mr. Jafles Pacheco , Global Category Leader , Travel & Professional Services, OC Oerlikon Management AG Panelists:
- Mr. Victor Lim , GBTA China Advisory Board Member & Regional Meeting & Travel Manager , IKEA
- Mr. Gaurav Sundaram , President ProKonsul & Regional Director GBTA India
- Mr. Madanjit Singh , Regional Director, Concur -South East Asia

12.00PM Networking & Lunch Break
13.30PM

Phocuswright Innovation Spotlight

Asia Pacific is the world’s largest and the fastest growing travel market. Chetan Kapoor, Research Analyst – Asia Pacific, Phocuswright presents the evolution of the regional online travel market and emerging consumer trends. The research presentation will be followed by a roundtable panel.

Presenter & Moderato:
Mr. Chetan Kapoor , Research Analyst – Asia Pacific , Phocuswright

14.30PM

Data & Analytics Best Practices in Procurement
Procurement success depends greatly securing & analysing the “right “ data .With the information overload today , what are the resources that Business Travel mangers can target for the most relevant & topical data. Which are the partners that they  can count on to provide them relevant analysis  so they can procure successfully . Should procurement leaders subscribe to independent third party data and analytics product ?

Moderator:
- Mr. Gaurav Sundaram , President ProKonsul & Regional Director GBTA India

Panelists:
- Mr. Hamish Wang , Chairman GBTA China Advisory Board & Travel Manager , Apple China
- Mr. Mritunjaya Chandra Mohan – GBTA India Advisory Board Member & Travel Manager Global Procurement , Adobe Systems 
- Mr. Emmanuel Ebray , Managing Director, HRS South East Asia, Global Hotel Solutions
- Mr. Rajeev Goswami , Founder & CEO , WWStay
- Ms. Karolien Priem , Regional Strategic Buyer Travel Asia , Oceania & Africa , Nestle Group

15.15PM GBTA Sabre Traveller Friction Study
15.30PM Tea / Coffee Break
16.00PM

Sharing Economy & Managed Travel programs – Challenges & Opportunities

The advent of multiple sharing economy partners is causing disruption n buying behaviour and traveller expectations .Business travel managers need to rethink their strategy in regards to accomodation and ground transportation. What are some of the biggest challenges and opportunities that these new partners offer. How should travel managers balance the demand for new sharing economy suppliers vis-a-vis the established conventional partners .

Moderator :
- TBA

Panelists:
- Mr. Arjun Nohwar , Head – Uber 4 Business , (U4B) APAC
- Mr. Arif Patel , GBTA India Advisory Board Member & Vice President – Sales , Marketing , Distribution & Loyalty , South Asia , Accor Hotels
- Mr. Nittan Bhalla, General Manager & Head – Facilities Management Group, Wipro BPS , Wipro Limited
- Mr. Dean Fowles , Unit Head Travel , Asian Development Bank

17.00PM Networking and Refreshments
18.00PM Close of Event

*Program subjected to change

Interested in sponsoring the one day Business Travel Forum? Contact Gaurav Sundaram at gaurav@prokonsul.in  / gsundaram@gbta.org   for sponsorship details.

HSMAI Revenue Strategy for Hoteliers @ Begonia 3002, Level 3
Oct 26 @ 9:00 am – 10:30 am

HSMAI Revenue Strategy for Hoteliers

A revenue strategy is critical to the success of a hotel’s revenue management philosophy. A revenue strategy allows the entire revenue team to discuss, strategies, and understand what the goals are for the hotel, and how to work towards these goals. It is also critical that the strategy is put into writing. By strategising with the team and documenting the revenue strategy a hotel is setup to ensure that the hotel looks out into the future and creates a long term measurable path for success.

Authors:

This course is created by Hoteliers, for Hoteliers. The leaders in hotels around the global have worked together to create a curriculum for people looking to grow their careers in revenue management.  This course was developed by the HSMAI Revenue Advisory Board with the kind support of IDeaS Revenue Management Solutions.

5 bullet points

  1. Strategy vs Tactics
  2. To understand how to create a successful revenue strategy;
  3. Different revenue strategies explained
  4. Creating a strategy to suit your property
  5. To understand how to measure the success of the revenue strategy once it has been implemented. 

Target audience

Anyone working in the commercial area of a hotel or accommodation property.  From Analyst level to Director level, owners of small properties and independent hotels, everyone will come out of this session with some solid strategies to improve their revenue, bookings and profit. 

A revenue strategy is critical to the success of a hotel’s revenue management philosophy. A revenue strategy allows the entire revenue team to discuss, strategise, and understand what the goals are for the hotel, and how to work towards these goals. It is also critical that the strategy is put into writing. By strategising with the team and documenting the revenue strategy a hotel is setup to ensure that the hotel looks out into the future and creates a long term measurable path for success.

This course is created by Hoteliers, for Hoteliers. The leaders in hotels around the global have worked together to create a curriculum for people looking to grow their careers in revenue management. This course was developed by the HSMAI Revenue Advisory Board with the kind support of IDeaS Revenue Management Solutions.

Trainer: Tracy Dong, Lead Advisor Asia Pacific, IDeaS Revenue Solutions

Registration: https://www.eventbrite.com/e/hsmai-revenue-strategy-training-workshop-registration-34773185534?aff=itb

Halal in Travel Summit 2017 @ Begonia 3102
Oct 26 @ 9:30 am – 12:30 pm

Halal in Travel Summit 2017

ITB Asia, “Asia’s Leading Travel Trade Show”, has established a partnership with CrescentRating, the world’s leading authority on halal travel, after hosting the inaugural “Halal in Travel – Asia Summit” conference last year. CrescentRating will continue its participation in 2017 with a dedicated conference and interactive panel discussions to explore latest trends and challenges in the Muslim travel sector.
According to findings in the latest MasterCard-CrescentRating Global Muslim Travel Index (GMTI) 2017, the global Muslim travel market will continue to increase with the sector estimated to grow to US$220 billion in 2020. As seen from last year’s debut conference, tourism delegates from all over the world will stand to gain valuable insights in leveraging this fast-growing sector.

As part of ITB Asia, “Halal in Travel – Asia Summit 2017” conference will be held on 26th October 2017 and will have Mastercard and CrescentRating launch an exclusive report at the event. An exciting programme that examines key profiles and behaviour of Muslim travelers coupled with insights on an emerging Muslim traveler profile is also lined up with plenty of relevant opportunities for stakeholders to maximize this market.
With the in-depth experience CrescentRating has gained over the last eight years, the event aims to be a catalyst for new ideas and widening delegates’ perspectives towards the Muslim travel market and its significant subsect – Muslim Millennials. The event will be an excellent platform for delegates to network with the relevant partners in the food, fashion and travel sectors involved in attracting the Muslim travel market.

For more information including registration and sponsorship opportunities, visit www.crescentrating.com.

0935 – 0950

Keynote Session : Latest insights on the Muslim Travel Market 

Keynote Speaker:
Fazal Bahardeen, CEO, CrescentRating & HalalTrip

0950 – 1010

Report Launch : Launch of ‘Muslim Millennial Travel Report’ by Mastercard and HalalTrip

Keynote Speakers:
- Aisha Islam, Vice President, Consumer Products, South East Asia, Mastercard
- Raudha Zaini, Marketing Manager ,HalalTrip

1010 – 1050

Muslim Millennials: A New Frontier

Session 1: Key insights from Millennials from key sectors on the Muslim Millennials travel market.

Session Moderator:
- Nurhafihz Noor, Manager of SCIIMA, the Singapore, Chapter of the International Islamic, Marketing Association

Panellists:
- Aisha Islam, Vice President, Consumer Products, South East Asia, Mastercard
- Raudha Zaini, Marketing Manager, HalalTrip
- Q Akashah, Executive Director, OgilvyNoor
- Nisha Barkathunnisha, Founder and principal consultant, Elevated Consultancy and Training

1050 – 1105 

Networking Break, Light refreshments

1105 -1115

Travel,Technology and the Muslim Millennial

Session 2: Influencers and experts opinions from social media platforms on Millennials shaping and driving the future social media habits.

Session Moderator: TBC

Panellists:
- Atikah Amalina, Vice President, The Codette Project
- Aliza Kim, TV & Social Media Personality
- Clement Wong, Founder and CEO of BeMyGuest
- Mamoun Hmedan, Managing Director, Wego Middle East, North Africa and India

 1155 – 1225

Strategic Destination Branding towards a booming Muslim Youth Market 

Session 3: Insights from global tourism stakeholders on how to curate destinations to capitalise the domestic and outbound boom in Muslim travel

Session Moderator: Fazal Bahardeen, CEO, CrescentRating & HalalTrip

Panellists:
- Zulkifly Said, Director General, Islamic Tourism Centre, the Ministry of Tourism and Culture, Malaysia
- Shinya Yokoyama, Co-Founder, Halal Media Japan Co Ltd

 1225 – 1230  Closing Remarks
Day 2 Keynote Panel @ Knowledge Theatre, Basement 2
Oct 26 @ 10:00 am – 11:00 am

Day 2 Keynote Panel

Our 2017 panel would focus on the trends and market conditions of the travel trade market and how OTAs are transforming travel through technology. 

Moderated by: Nick Vivion, Editor, Tnooz

Panelists:

  • Ike Anand, Vice President, Expedia
  • Min Yoon, CEO, Tidesquare
  • Amit Taneja, Chief Revenue Officer, Cleartrip
  • Ken Mishima, VP, eCommerce Strategy, iJTB
  • José Murta, Global Head of Hospitality, trivago

To register your interest for this session, please RSVP here.

Destination Showcase: Singapore Tourism Board @ Presentation Hub, Basement 2
Oct 26 @ 10:00 am – 10:30 am

Singapore disrupts conventional tourism branding

What does Singapore stand for?

In presenting Singapore to the rest of the world, should the Singapore Tourism Board (STB) focus only on Singapore’s tourism proposition, or seek to project a broader representation of what the city is about? 

Historically, STB has focused on tourism-centric destination branding to reach out to consumers. While previous brands have served the destination well, to continue to stand out, the city must stand for something authentic and mean something to consumers. It must capture mindshare and develop an emotional affinity with customers.

Come and join STB, as it shares its bold and unconventional thinking and insights behind developing and embracing a broader, yet distinctive brand. A brand that captures the collective spirit and attitude of Singapore, celebrates the stories of its people, and aims to drive a deeper connection with its international audiences.

Speaker: Lynette Pang, Assistant Chief Executive Marketing Group, Singapore Tourism Board

To register your interest for this session, please RSVP here.

PTBA: Most People Don’t Understand Influencer Marketing @ Travel and Technology Hub, Basement 2
Oct 26 @ 10:00 am – 11:00 am

Most People Don’t Understand Influencer Marketing (And That’s Great News For You)

Influencer marketing is in trouble, but not for the reasons you think. In May The New York Times wrote an article asking whether influencer marketing was in decline because of the bad PR arising from the failed festival and PR disaster of the Fire Festival. The article was wrong.

The author didn’t discuss the real problems with influencer marketing. The author’s misunderstandings about influencer marketing — which the article was based on — have created influencer marketing’s crisis of confidence. It’s often said that crisis is a combination of danger and opportunity. Public misconceptions about influencer marketing have created a great opportunity for those who truly understand it. This talk will show you how you can use them to your advantage.

Key Topics

  • How influencer marketing works
  • Common misunderstandings about influencer marketing
  • Influencer marketing campaign management
  • How to identify quality influencers
  • How to measure the value of influencer marketing campaigns

Target Audience

  • Both B2B and B2C travel industry
  • C-level management
  • Business owners
  • Marketing employees
  • Public relations employees
  • Social media managers
  • Online marketing specialists
  • Salespeople

Speaker: Matt Gibson, Outbound President, Professional Travel Bloggers Association

To register your interest for this session, please RSVP here.

The Modern Muslim Traveller by Have Halal, Will Travel (HHWT) @ Presentation Hub, Basement 2
Oct 26 @ 10:30 am – 11:00 am

Have Halal, Will Travel - Getting Brands Ready For The Modern Muslim Traveller: Young, Affluent, Experience-Driven

With 8.6million Muslims reached monthly, Have Halal, Will Travel (HHWT) is probably the largest travel & lifestyle portal for Muslims in Southeast Asia. Using data-driven insights gathered from over 1,700 Modern Muslim Travellers (MMTs) across Indonesia, Malaysia and Singapore, we offer brands a tantalising glimpse into attitudes, perceptions and motivations that shape MMT’s decisions about flights, accommodation and destinations.  

We invite forward-looking brands and governments to tap into this knowledge pool in order to understand and win over this lucrative yet largely untapped segment.

Speaker: Mikhail Goh, CEO and Co-founder, Have Halal, Will Travel

To register your interest for this session, please RSVP here.

TravelSpends: Business Travel Cost Optimization through Real-Time Transaction Analytics @ MICE and Corporate Hub, Basement 2
Oct 26 @ 10:30 am – 11:00 am

TravelSpends: Business Travel Cost Optimization through Real-Time Transaction Analytics

TravelSpends will deliver a presentation on Business Travel Cost Optimization through Real-Time Transaction Analytics. Presentation will cover “The Why and How of Real Time transaction Analytics”. How analytics can drive decision making in terms of cost optimization. How benchmarking can support to set goals and drive results. Complexities associated with business travel costs and processes to manage the same. Green field approach in contracting for customization. Finally a detailed case study delivered as a tangible example for better understanding.

Speaker: Girish Nair, Founder, Executive Director, TravelSpends

 To register your interest for this session, please RSVP here.

HSMAI Pricing for Accommodation Suppliers @ Begonia 3002, Level 3
Oct 26 @ 10:45 am – 11:45 am

HSMAI Pricing for Accommodation suppliers

This Workshop covers some of the curriculum in our “Pricing for Accommodation Suppliers” Course. You will learn:

  • How to price your different room types 
  • Different types of pricing explained
  • Understanding the impact on discounting -How to calculate Occupancy needed to offset discounts
  • Understanding the influences on pricing including decoy and anchor pricing
  • Lead time and its impact on pricing 

Trainers: Fabian Bartnick, Vice President of Asia Pacific & International Business, LodgIQ

Registration: https://www.eventbrite.com/e/hsmai-accommodation-pricing-training-workshop-singapore-registration-37235694966?aff=itb

30SecondsToFly: AI Innovation in Corporate Travel @ MICE and Corporate Hub, Basement 2
Oct 26 @ 11:00 am – 11:30 am

30SecondsToFly: AI Innovation in Corporate Travel

Leisure travel totally transformed during the internet revolution – now it is corporate travel’s turn to be disrupted.

Business travellers’ expectations are higher than ever: they want the same smart solutions as in leisure travel. Companies want greater insight in travel expenses. TMCs are squeezed between ever increasing operating cost and lower supplier commissions.

The increasing capacity of Artificial Intelligence is already radically changing the dynamics in the industry. How will Artificial Intelligence help to provide agent automation, generate travel management intelligence, supporting smart and personalized revenue management systems? How will travel agents and TMCs have to adapt to survive this 4th industrial revolution?

Speaker: Riccardo Vittoria, Co-Founder, President , 30SecondsToFly

 To register your interest for this session, please RSVP here.

CamConscious Tourism: What are the leadership demands in achieving financial sustainability in community-based tourism @ Responsible and Tourism Hub, Basement 2
Oct 26 @ 11:00 am – 11:30 am

CamConscious Tourism: What are the leadership demands in achieving financial sustainability in community-based tourism

Brought to you by: Wild Asia

This presentation examines the role leadership plays in successful community based tourism projects, and explores the type of leadership that is needed to achieve long-term sustainability.  Practical examples from Cambodia show, that empowerment of local communities is an essential part of this process, but is not necessarily the key to financial sustainability for most community-based tourism sites. By exploring the Cambodian experiences, and with the use of proven leadership theories we hope to examine barriers and opportunities for the future development of the sector.

Speaker: Jitka Markova, Co-founder, CamConscious Tourism

 To register your interest for this session, please RSVP here.