Conference

Oct
25
Wed
ITB Asia 2017: Opening Keynote @ Begonia 3011, Level 3
Oct 25 @ 9:00 am – 10:00 am

2017 Keynote Discussion – Artificial Intelligence 

Join IBM Asia Pacific and Google in understanding more on Artificial Intelligence in the travel and hospitality industry.

 Tony Menezes Rob Torres
 Vice President, Industrial & Distribution
Sector
 Managing Director of Advertising & Marketing
 IBM Asia Pacific  Google
Conference Session by TravelDaily China @ Begonia 3102, Level 3
Oct 25 @ 10:00 am – 12:00 pm
ITB Asia 2017: Buyer’s Briefing @ Begonia 3011, Level 3
Oct 25 @ 10:00 am – 10:30 am
Greenview: 2017 Green Lodging Report @ Basement 2
Oct 25 @ 10:30 am – 11:30 am

Greenview: 2017 Green Lodging Report

In this session, Grace Kang, Managing Partner of Greenview will be presenting the 2017 results and findings from the 2017 Green Lodging Trends Report. The Green Lodging Trends Report is the lodging industry’s annual exercise to assess and benchmark sustainable best practices across hotels worldwide. Updated annually and with the support of hotel industry partners including the world’s largest green hotel certifications, the Green Lodging Trends Report helps discover innovative hotel efforts that should be recognized and can benefit peers, and shows what’s trending each year. All hotels participate for free and receive a complimentary and confidential compare report to benchmark themselves against their peers in ten categories including indoor air quality, energy management, water conservation, waste management, kitchen & laundry, staff involvement, communication, guest engagement, and community. In the 2017 Report, we will be covering over 100 sustainable practices related to reducing cost, enhancing guest experiencing and retaining employees. The 2016 Report included data collected from 2,161 hotels located in 44 countries. The 2017 Survey is open through June 15th. We expect the number of participating hotels to grow to about 3,000 for the 2017 Report. 

 

Sabre: Winning through Customer Service @ Basement 2
Oct 25 @ 10:30 am – 11:30 am
GfK: Millennial Reshaping the Travel Landscape @ Sands and Expo Convention Center, Basement 2
Oct 25 @ 11:00 am – 12:00 pm

Gfk: Millennial Reshaping the Travel Landscape

The Millennial, a generation of 18-35 year olds are marrying later, if at all and delaying house purchase. In 2014, this group overtook the Baby Boomers (those aged 50-69) as the largest population of travelers globally. What does this mean for the travel industry? GfK will also further look into the growing Muslim travelers market and how to make the most of these new opportunities. Comprehensive market intelligence have shown the difference between success and failure for industry players seizing opportunities with different segments of the Millennial, thus understanding their Omni-channel behaviors becomes critical.

Facebook: Travel in the mobile-first world @ Sands and Expo Convention Center, Basement 2
Oct 25 @ 11:30 am – 12:00 pm
Trend Watching: Trend-Driven Innovation- Consumer Trend Shaping the Future of Travel @ Basement 2
Oct 25 @ 12:00 pm – 1:00 pm

Trend Watching: Trend-Driven Innovation- Consumer Trend Shaping the Future of Travel

• Understand our Trend-Driven Innovation methodology on how you can identify and exceed consumer expectations by watching global best-in-class innovations
• Understand key drivers that are changing the behaviour and expectations of consumers in Asia and beyond and the implications and opportunities for businesses in the hospitality, travel, and tourism industry

MPI: Sales – Change Your Mindset: From Sales to Strategic Partner @ Basement 2
Oct 25 @ 1:00 pm – 2:30 pm

MPI: SALES –  Change Your Mindset: From Sales to Strategic Partner

The meeting cycle looks a lot different than it did 10 years ago, and the challenges meeting professionals face continue to stymie their progress and impede the success of their events. But what does that mean to you, the supplier? It means that you are no longer being tasked with just providing a product, but also with providing education, leadership and strategic solutions. Discover what challenges meeting professionals encounter regularly, and start thinking and brainstorming with your peers about how you can help your partner clients exceed their goals.

Learner Outcomes:

  • Learn about the challenges facing modern meeting and event professionals.
  • Discover how you can provide solutions to these challenges.
  • Begin to see yourself as a strategic partner and not a salesperson.
Amex: Emerging Marketings and How They Are Impacting the Events Industry in Asia @ Basement 2
Oct 25 @ 2:00 pm – 3:00 pm

Amex: Emerging Marketings and How They Are Impacting the Events Industry in Asia

The meetings business in emerging countries has grown significantly in recent years, as these economies have increased in importance. In this session, we’ll take a look at some popular emerging cities around APAC for M&E. We will also review the five aspects to meeting planning that are imperative for planners to focus on in order to ensure their meeting goes smoothly in an emerging country: security, technology, transportation, food & beverage, and payments.

Demystifying Airbnb for Corporate Travel Managers @ Level 3, Begonia Room 3102
Oct 25 @ 2:00 pm – 4:00 pm
Qihan: Sanbot-as-a-Service @ Sands and Expo Convention Center, Basement 2
Oct 25 @ 2:30 pm – 3:00 pm

Qihan: Sanbot-as-a-Service

In this session, we will talk bout the advancements of robotics and AI and how it can improve businesses, particularly businesses in the retail industry. First, we will look at QIHAN’s open API robot, Sanbot, and discuss its features and how they can help businesses. Next, we will look at some case studies of Sanbot. Then, the session will focus on the brand new retail solutions program, MPS. We will talk about what problems MPS will help solve and how it will solve them. We will examine MPS’s features and a few MPS case studies. The session will wrap up with a sneak-peak of Sanbot’s new robot model, the S2. 

Huone: Creative Meeting Spaces – A Game Changer in the MICE Industry @ Basement 2
Oct 25 @ 3:00 pm – 3:30 pm

Huone: Creative Meeting Spaces – A Game Changer in the MICE Industry

Meetings, when done right, are powerful business builders: relationships are created or enhanced, thinking is stimulated and attendees leave with actionable ideas to boost their work performance. Done wrong, meetings aren’t just boring – they cost a lot of money. Find out how creative meeting spaces maximises your return on meetings from Joewin Tan, CEO of Huone Singapore and Founder of Linear Dots Production.

Sharing Economy Singapore: Sharing Economy Impact on Tourism Industry Now and Future @ Sands and Expo Convention Center, Basement 2
Oct 25 @ 3:00 pm – 4:00 pm
SITE: What’s New? Changes in the Incentive Travel Industry @ Sands Expo and Convention Centre, Basement 2
Oct 25 @ 3:00 pm – 4:30 pm

SITE: What’s New? Changes in the Incentive Travel Industry

From the evolving economic climate to new technologies and generational shift, we live in an ever-changing world. We’ll take a look how these changes are affecting Incentive Travel program development and more!

Key Discussion Points:

  • Identify global trends in the Incentive Travel Industry
  • Learn how new trends are affecting Incentive Travel program design
  • Understand how to better adapt Incentive Travel Programs given these global trends
Frost & Sullivan: Destination Marketing: Why should tourists visit you? @ Sands and Expo Convention Center, Basement 2
Oct 25 @ 3:30 pm – 4:00 pm

Frost & Sullivan: Destination Marketing: Why should tourists visit you? 

We have never had as many tourists in human history as we have today. However, the potential of growth in tourism is still largely untapped. Cities/ regions/ countries have developed specific marketing campaigns using all possible adjectives to define their destinations. With so much choice, it has become difficult for potential tourists to differentiate between destinations. We asked these potential tourists as to what attracts them to a destination. The presentation will talk about the trends in destination marketing and the preferences of potential tourists.

Oct
26
Thu
GBTA Business Travel Day @ Begonia 3011, Level 3
Oct 26 @ 9:00 am – 6:00 pm

 

GBTA Business Travel Day - Agenda

The GBTA Asia Pacific Business Travel Forum @ ITB Asia will be a day of educational sessions with keynote presentations, research insights  & panel discussions primarily for corporate travel buyers.

09.00AM  Registrations
09.30AM Welcome Address & Introductions
09.45AM GBTA BTI Outlook Asia – H1 2017
10.30AM Keynote – Technology landscape – APAC
10.45AM Panel- Best Practice in Self Booking Technology Implementation & Mobile Apps
11.30AM Networking & Lunch Break
13.00PM Keynote – Payments & expense management in APAC
13.15PM Panel – Expense management & payment systems best practices
14.00PM Keynote – The TMC landscape in APAC
14.15PM Data & Analytics Best Practices in Procurement
15.00PM Networking/Tea & Coffee
15.30PM GBTA Sabre Traveller Friction Study
16.00PM Keynote – TBC
16.15PM Strategic Sourcing Best Practices – Airlines and Hotel, Alternate – Sharing Economy & Managed Travel Programs
17.00PM Networking & Refreshments
18.00PM Close of Event

* Program subjected to change

Interested in sponsoring the one day Business Travel Forum? Contact Gaurav Sundaram at gaurav@prokonsul.in  / gsundaram@gbta.org   for sponsorship details. 

HSMAI Revenue Strategy Training Workshop @ Begonia 3002, Level 3
Oct 26 @ 9:00 am – 11:00 am

HSMAI Revenue Strategy Training Workshop

A revenue strategy is critical to the success of a hotel’s revenue management philosophy. A revenue strategy allows the entire revenue team to discuss, strategise, and understand what the goals are for the hotel, and how to work towards these goals. It is also critical that the strategy is put into writing. By strategising with the team and documenting the revenue strategy a hotel is setup to ensure that the hotel looks out into the future and creates a long term measurable path for success.

This course is created by Hoteliers, for Hoteliers. The leaders in hotels around the global have worked together to create a curriculum for people looking to grow their careers in revenue management. This course was developed by the HSMAI Revenue Advisory Board with the kind support of IDeaS Revenue Management Solutions.

Key Topics of Discussion:

  • Strategy vs Tactics
  • To understand how to create a successful revenue strategy;
  • Different revenue strategies explained
  • Creating a strategy to suit your property
  • To understand how to measure the success of the revenue strategy once it has been implemented.

Target audience:
Anyone working in the commercial area of a hotel or accommodation property. From Analyst level to Director level, owners of small properties and independent hotels, everyone will come out of this session with some solid strategies to improve their revenue, bookings and profit.

Registration: https://www.eventbrite.com/e/hsmai-revenue-strategy-training-workshop-registration-34773185534?aff=itb

 

 

Halal in Travel Summit 2017 @ Begonia 3102
Oct 26 @ 9:30 am – 12:30 pm

Halal in Travel Summit 2017

ITB Asia, “Asia’s Leading Travel Trade Show”, has established a partnership with CrescentRating, the world’s leading authority on halal travel, after hosting the inaugural “Halal in Travel – Asia Summit” conference last year. CrescentRating will continue its participation in 2017 with a dedicated conference and interactive panel discussions to explore latest trends and challenges in the Muslim travel sector.
According to findings in the latest MasterCard-CrescentRating Global Muslim Travel Index (GMTI) 2017, the global Muslim travel market will continue to increase with the sector estimated to grow to US$220 billion in 2020. As seen from last year’s debut conference, tourism delegates from all over the world will stand to gain valuable insights in leveraging this fast-growing sector.

As part of ITB Asia, “Halal in Travel – Asia Summit 2017” conference will be held on 26th October 2017 and will have Mastercard and CrescentRating launch an exclusive report at the event. An exciting programme that examines key profiles and behaviour of Muslim travelers coupled with insights on an emerging Muslim traveler profile is also lined up with plenty of relevant opportunities for stakeholders to maximize this market.
With the in-depth experience CrescentRating has gained over the last eight years, the event aims to be a catalyst for new ideas and widening delegates’ perspectives towards the Muslim travel market and its significant subsect – Muslim Millennials. The event will be an excellent platform for delegates to network with the relevant partners in the food, fashion and travel sectors involved in attracting the Muslim travel market.

For more information including registration and sponsorship opportunities, visit www.crescentrating.com.

Key Topics of Discussion:

  • Key pointers/motivators of the Muslim travel market 
  • How Muslim Millennials are re-shaping the travel industry landscape 
  • Stakeholder strategies in attracting the Muslim traveler 
  • Digital and social media space in targeting the Muslim consumer 
  • Enhancing Muslim consumer experience in the food, travel and lifestyle sectors
Day 2 Keynote Panel @ Basement 2
Oct 26 @ 10:00 am – 11:00 am
Wild Asia: Responsible Tourism Events @ Basement 2
Oct 26 @ 10:00 am – 5:00 pm

Wild Asia – Call for Speakers 2017

Wild Asia is currently looking for change-makers in the tourism industry to speak up and inspire others! Interested in being part of the Responsible Tourism Events at ITB Asia 2017? Submit your speaking interest at http://bit.ly/rtspeakers  by 14th July 2017.

TravelSpends: Business Travel Cost Optimization through Real-Time Transaction Analytics @ Basement 2
Oct 26 @ 10:30 am – 11:00 am

TravelSpends: Business Travel Cost Optimization through Real-Time Transaction Analytics

TravelSpends will deliver a presentation on Business Travel Cost Optimization through Real-Time Transaction Analytics. Presentation will cover “The Why and How of Real Time transaction Analytics”. How analytics can drive decision making in terms of cost optimization. How benchmarking can support to set goals and drive results. Complexities associated with business travel costs and processes to manage the same. Green field approach in contracting for customization. Finally a detailed case study delivered as a tangible example for better understanding.

 

Conference Session by 30 Seconds to Fly @ Basement 2
Oct 26 @ 11:00 am – 11:30 am

Conference Session by 30 Seconds to Fly

Leisure travel totally transformed during the internet revolution – now it is corporate travel’s turn to be disrupted.

Business travellers’ expectations are higher than ever: they want the same smart solutions as in leisure travel. Companies want greater insight in travel expenses. TMCs are squeezed between ever increasing operating cost and lower supplier commissions.

The increasing capacity of Artificial Intelligence is already radically changing the dynamics in the industry. How will Artificial Intelligence help to provide agent automation, generate travel management intelligence, supporting smart and personalized revenue management systems? How will travel agents and TMCs have to adapt to survive this 4th industrial revolution?

 

Travel Wire Asia: Influencing Connected Travellers – Social Content Formats and Digital Distribution @ Basement 2
Oct 26 @ 11:00 am – 11:30 am

Travel Wire Asia: Influencing Connected Travellers – Social Content Formats and Digital Distribution

• Presenting case studies that highlight return on investment, we’ll look at how travel providers across the industry can increase their revenues by story-telling and digital engagement.
• We’ll look at emerging digital platforms and how they can be used by the various aspects of the industry.
• Finally, we’ll look at how your digital footprint can be increased in new markets.

Tripfez: The Global Economic Impact of Muslim Travel, Challenges and Potential of the Fastest Growing Segment of Travel @ Basement 2
Oct 26 @ 11:00 am – 12:00 pm
HSMAI Digital & Distribution Training Workshop @ Begonia 3002, Level 3
Oct 26 @ 12:00 pm – 2:00 pm

 

Digital & Distribution Training Workshop 

This session will cover the areas of Digital and Distribution for hotels and accommodation properties. Learn about distribution and how you can use digital channels to improve your revenue, bookings and profit.  This course was created by Hoteliers, for Hoteliers. The leaders in hotels around the global have worked together to create a curriculum for people looking to grow their careers in Revenue, Digital and Distribution. This course was developed by the HSMAI Digital Marketing Council.   

Key Topics of Discussion:

  • The definition of Digital and Distribution within the Accommodation sector
  • Inventory and how it is managed 
  • The types of distribution channels
  • The factors of the Cost of Sale
  • The important role of technology in a Distribution Strategy

Target audience: 
Anyone working in the commercial area of a hotel or accommodation property.  From Analyst level to Director level, owners of small properties and independent hotels, everyone will come out of this session with some solid strategies to improve their revenue, bookings and profit. 

Registration: https://digitalworkshopsingapore.eventbrite.com/?aff=itb 

 

 

MPI: Event Tech – The Meeting of the Future @ Basement 2
Oct 26 @ 1:00 pm – 2:30 pm

MPI: Event Tech – The Meeting of the Future

What do Pokémon Go, driverless cars and the Internet of Things have to do with the meeting and event industry? They’re all technologies disrupting how we do business. Twenty years ago, having a mobile phone was optional, hotels took room reservations via telex machines and the only way to be social online was to join an AOL chat room. Now everyone with a smartphone is walking around with a fully-loaded production studio in their pocket, social-sharing what they experience with people who are only virtually there. What will meetings and events look like 20 years from now? Gaze into the crystal ball with Meeting Professional International’s Director of Professional Development Kristi Casey Sanders, DES to see what future events in your city might look like.

Learner Outcomes:

  • Learn about the challenges facing modern meeting and event professionals.
  • Discover how you can provide solutions to these challenges.
  • Begin to see yourself as a strategic partner and not a salesperson.
OTOAI: Outbound Travel from India Focusing on Every Segment @ Basement 2
Oct 26 @ 1:00 pm – 1:30 pm
HSMAI Conference & Events Sales Training Workshop @ Begonia 3002, Level 3
Oct 26 @ 2:30 pm – 5:30 pm

HSMAI Conference & Events Sales training Workshop 

This session is targeted at salespeople for event venues. Learn how to improve your sales style and increase conversion from RFP’s.

Key topics of discussion

  • Improve your Market mix with better returns on your conference and events space
  • Improve sales style and success
  • Increase customer satisfaction

Targeted Audience:
This session is for anyone involved in selling and/or organizing conferences and events at their venue, and for those who manage the Conference & Events Sales team.

Registration: https://hsmaianditbconferencesales.eventbrite.com/?aff=itb

 

 

Savioke : Hospitality is at Risk – Robotics to the Rescue! @ Sands and Expo Convention Center, Basement 2
Oct 26 @ 2:30 pm – 3:00 pm

Savioke : Hospitality is at Risk – Robotics to the Rescue!

The hospitality industry is at risk from all sides — rising costs, increasing customer expectations, fierce competition, and more. Can robotic automation, especially of non value-added tasks, help the industry solve the problem? I think so and will be sharing perspectives on the benefits of robotics for hospitality, as well key takeaways from Savioke’s pilot project at M Social, Asia’s first deployment of front-of-house service robots.

Key Topics of Discussion:

  • Industry risks
  • Benefits of robotics in hospitality
  • Pilot Project key takeaways
  • Meet Relay

Targeted Audience: Property and Business Owners, Property GMs, Operations and Sales Leadership

Hiverlab: Virtual Reality & Tourism @ Sands and Expo Convention Center, Basement 2
Oct 26 @ 3:00 pm – 4:00 pm

Hiverlab: Virtual Reality & Tourism

Virtual reality has revolutionized the way we experience the world. Bridging technology and storytelling, virtual reality has transformed the way we work, play, communicate, and interact with the world around. With over 50 million VR devices in homes and businesses, and with the numbers increasing significantly every day, what exactly does this mean for the travel business? And how can we utilize virtual reality in this sector?

Currently, in the tourism industry, VR has mostly been used in promotional and marketing materials, hotel and accommodation visualization, and for training purposes. Hiverlab has collaborated with hotels and other organizations to create interactive VR experiences of their buildings and accommodations. Using interactive icons in the system, users and clients can “walk-through” the area, and view the space in 360° without actually being on site. For an industry focussed on selling experiences, virtual reality and its immersive content could potentially be an incredibly powerful tool.

We believe that virtual reality is still in its infancy, and that there are still many possible paths to venture into. Guided virtual tours are a potential area that could be explored. Whether virtual reality is a boon or a bane to the travel industry remains to be answered. Regardless, virtual reality is here to stay, and the time to use it has never been better. Hiverlab will be sharing about the current uses of VR in tourism, its potential uses, and what it all means for the future of this industry.

SITE: Incentive Travel Planning and Logistics @ Sands Expo and Convention Centre, Basement 2
Oct 26 @ 3:00 pm – 4:30 pm

SITE: Incentive Travel Planning and Logistics

In this course, participants discuss the planning phases crucial for incentive travel program management and review proven resolutions that mitigate common risks inherent in incentive travel. This course also provides project management strategies to help the Incentive Travel professional manage incentive travel programs more efficiently and effectively.

Key discussion points:

  • Plan an incentive travel program from definition through final evaluation
  • Identify the key logistical details involved in managing an incentive travel program
  • Learn project management strategies to help Incentive Travel professionals plan, manage and execute more effectively
Oct
27
Fri
Emerging technologies and innovation in travel – presented by InnoVel @ Sands Expo and Convention Centre, Basement 2
Oct 27 @ 10:00 am – 1:00 pm
Wild Asia: Responsible Tourism Events @ Basement 2
Oct 27 @ 10:00 am – 12:00 pm

Wild Asia – Call for Speakers 2017

Wild Asia is currently looking for change-makers in the tourism industry to speak up and inspire others! Interested in being part of the Responsible Tourism Events at ITB Asia 2017? Submit your speaking interest at http://bit.ly/rtspeakers  by 14th July 2017.

Lonely Planet in the 21st Century – how content is changing @ Sands and Expo Convention Center, Basement 2
Oct 27 @ 11:00 am – 12:00 pm
Mileslife: Connecting world with Miles-A story of Mileslife @ Sands and Expo Convention Center, Basement 2
Oct 27 @ 12:30 pm – 1:00 pm

Mileslife: Connecting world with Miles-A story of Mileslife

Traditionally, earning miles for free travel is always slow and difficult, other than flying and using your credit card for purchases, there are not many ways to earn airline miles. Mileslife was created to connect your life and travel, at home and at destination.

Repup: Next Gen Guest Experience Management in Hospitality @ Sands and Expo Convention Center, Basement 2
Oct 27 @ 1:00 pm – 1:30 pm

Repup: Next Gen Guest Experience Management in Hospitality

The soul of hospitality is the “guest”. Sounds cliche but the reality is that success of next generation solutions on Guest Experience Management will be based on how well we place the “guest” as the pivot of entire organizational performance. With the rise of the millennial traveler who is a value seeker and expects a unique experience rather than just a to and fro trip to a destination, it’s time to build our products, processes and people aided by technology around guests.

Smart travel search

Search for travel plans, itineraries, best hotels , attractions and airfares is slowly migrating from the conventional text based search on search engines to conversational systems powered through bots . Data points like frequency of travel, period of stay, price sensitivity of the guest, stay preferences sit isolated across multiple platforms (Booking engines/ Channel managers/ Property Management systems/ Internal Feedback at hotels etc). Technology needs to brings this together to create a guest profile that can allow time to hotels to be prepared for delighting their guests.

Smart Marketing

The last time a guest stayed at a hotel, he had enquired about spa services but not booked it yet. His wife lists herself as a liquor connoisseur on social media. Whether it is building loyalty or getting an upsell opportunity on premises, the marketing campaigns have to be targeted using GEM systems such that the former can claim a voucher on spa and the latter a wine tasting session on their next stays.

Smart Operations

Real time feedback integrated with workflows in the hotel ensure that when a guest isn’t happy with his room, availability of alternate rooms are checked automatically and instructions passed on to the hotel staff to relocate the guest. With help of IoT and Artificial Intelligence, such systems can also keep a tab on the maintenance schedules of amenities and equipment. In all these cases, hotel operations can be made more efficient and staff can be empowered to use their time in delivering exceptional service just in time.

Hospitality brands must not hesitate to learn continuously how they made their customers feel. Using this understanding to build a scalable yet reliable model is what will earn customer trust and brand stability. Making people happy is not an art but a part of one’s soul. Imbibe this across the service delivery chain – be it technology or management – and hospitality will lead till the end of time.

 

Future Leaders 2017 @ Begonia 3011, Level 3
Oct 27 @ 2:00 pm – 5:00 pm