19-21 October 2016 | Marina Bay Sands | Singapore
- About Us
Finland´s highlights and experiences from Northern Lights to Midnight Sun, relaxing moments in the fresh air in Finnish forests, lakes, archipelago and sauna as well as shopping Finnish design items and meeting the Moomins or Santa Claus will be available for stopover travelers in Finland.
Connectivity and real-time information are paramount for all tourism business. Join Priceline Group and Google in understanding more on the impact of digitalisation, and the available tools to fulfil their business needs.
Confirmed keynote speakers include:
Senior Vice President, Corporate Development
Priceline Group (NASDAQ: PCLN)
Digital Trends Driving Customer Experience in Travel
Customer expectations for their travel experience are on the rise as digital plays an increasing role in consumers lives and travel organisations continuously look to innovate and find new ways to differentiate their brands, products and services in a crowded marketplace. Whether it’s in discovering their next destination, deciding on the best ingredients for their trip, maximising their in-destination experience or communicating with family, friends, other travellers and travel brands, nothing is standing still as technological innovation, social dynamics and the industry environment changes at what feels like an ever increasing pace.
Our Keynote speaker Adrian Currie, Senior Vice President – Corporate Development at the Priceline Group, will highlight some of the trends shaping the digital experience for travellers and describe a number of near and longer term trends that will impact the way travel organisations operate.
Head of Travel and Hospitality
The Digital Prerogative for Hospitality
Digital disruption in the Travel industry doesn’t have to live in the hands of start-ups and pure plays. Despite the fact that Hospitality is the ONLY travel sector in which OTAs are gaining share at the expense of brand.com [OTAs represent 18 - 25% CoS vs 4.5% Cos for brand.com]* incumbents can still lead profound industry change.
How? By paying attention to way the speed of innovation is shifting the industry.
Our Keynote speaker Jenn Villalobos, Head of Travel and Hospitality for Google APAC will take us through 5 key digital disruption principals in the Travel space that can help Hospitality incumbents remain competitive.
BBC World News
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China remains as the largest source market for outbound travel with over 120 million Chinese traveling to overseas in 2015, a 12% growth on a year-over-year basis.“Embracing the New Era” is the main theme of ITB Asia-TravelDaily China Session to highlight China’s growing importance to the world travel and tourism industry.
ITB Asia-TravelDaily China Session is set to be a gathering of senior executives from China’s leading travel and digital marketing companies to discuss the opportunities, strategies and tactics while they are expanding and investing in China’s booming travel sector.
Anyone who is looking at expanding and investing in in China’s travel sector or attracting the Chinese travelers should participate in this 2-hour event. Besides listening to the experts from China’s leading travel and technology companies, you will also get the chance to network with the Chinese business partners and develop the potential partnership.
Topics that will be covered include:
Polarisation of the Asian travelers
Macros shifts in the broader travel industry in Asia Pacific are driving changes to the travel ecosystem, traveller profile and traveller experience, but at the same time giving rise to a new set of traveller risks which are more social and emotional. Not only does travel in the region consist of huge volumes of people, but also great richness in the variety of who travels and how they travel. This immense diversity is leading to more than a fragmentation of travel types, which calls for a fresh perspective on travellers in Asia Pacific that goes beyond trip purpose, demographics and income.
In this session, Todd Arthur will evaluate Asia Pacific travellers through different lens and share insights on how travel providers can stretch their horizons to meet these new evolving and emerging traveler needs along the spectrum.
StopOver Finland program launch – Why everyone should stopover in Finland
Finland has all the potential to become Europe’s biggest stopover destination. StopOver Finland by Visit Finland, as the main partner of ITB Asia 2016, is here to officially introduce its stopover initiative. Come and learn how Finland is building its stopover business from scratch and how Finnish travel industry is getting ready to welcome all the new visitors. Finland has many unique selling points and highlights that no other country can offer.
Presenter: Kaisa Kosonen, StopOver Finland Program Manager, Visit Finland
Asian consumers love to travel, and the rise of budget airlines and disposable incomes in the region is giving the travel industry a significant boost. Not all travel operators however, are laughing their way to the bank. Discerning Asian consumers will scour for the best deal or experience before parting with their money. What do travellers look for? Great deals or good promotions? Is the shopping journey the same or different when planning a weekend getaway versus the long-haul vacation? Should your online site focus on form or function? How can you be a stand-out brand in the ever crowded travel eco-system? One thing is for certain – the omni-channel shopping experience is the new reality, especially when booking a well-deserved holiday.
Engage your consumer by unlocking the travel consumer’s mind with consumer neuroscience principles
Explore how to successfully integrate online and offline shopping behaviour and drive profitability across both channels
Capture shoppers’ digital shopping journey across devices with Nielsen Consumer Decision Journey metering platform
Provide a holistic view on omni-channel shopper behaviours to develop on and offline strategies to help brands win in today’s world of connected commerce
More information will be released soon
With its unique Player-Hub technology, peakwork provides a production and distribution platform that brings together global offers and demands of travel products. In worldwide markets, peakwork’s technology increases conversion and bookings by creating dynamic packages that directly match the consumers’ requests.
Treasures of The Archipelago: Exploring 10 New Destinations Beyond Bali
In 2016, the Ministry of Tourism is targeting 12 million International- Tourist arrivals. In order to reach that target, Indonesia is implementing significant strategies related to regulations, marketing and promotion budgets, and also infrastructure and destination development. Indonesia has highly been proactive in attracting international tourists to experience all that the Wonderful Indonesia has offered. 10 Prioritized Destinations becomes one of the infrastructure and destination development. Based in the Presidential Regulation No.3/ Year 2016, about National Strategic Project Development, in 2016, the government has developed 10 prioritized destinations, namely Lake Toba in North Sumatra, Tanjung Kelayang in Belitung, Mandalika in South Lombok, Wakatobi in Southeast Sulawesi,Morotai in North Maluku, Thousand Islands in Jakarta,Tanjung Lesung in Banten, Borobudur Temple in Central Java, Mount Bromo in East Java, and Labuan Bajo in East Nusa Tenggara. This prioritized destination development is based on the GREAT Concept, by integrating the development in the destination: infrastructure, accessibility, connectivity, activity, facility, hotels, and market preferences in order to optimize economy value and the positive effects for the community. Some of the prioritized destinations have its unique attractions; from natural diversity in mountains to marine and lake. Borobudur, in Central Java, as one of 10 prioritized destinations, becomes one of UNESCO World Heritage Site. 10 prioritized destinations highlighted the treasures of Indonesia archipelagoes beyond Bali: Sumatra, Lombok, Sulawesi, Maluku, Java, and East Nusa Tenggara.
Presenter: Hiramsyah Sambudhy Thaib, Team Leader for Accelerated Development of 10 Prioritized Destinations, Ministry of Tourism Republic Indonesia, and the Chairman of PT. TRG Investama, Ministry of Tourism Republic Indonesia
Incentive travel managers wear many hats. We often think of the travel planning responsibility, yet there are two important aspects of incentive travel management that are almost as crucial as the travel details: fiscal requirements and marketing needs. In this course participants explore the fiscal and marketing challenges that managers and planners face. This course outlines practical solutions that you can apply today to your incentive travel program planning.
Resorts World Sentosa – Asia’s Ultimate Destination
Located on Sentosa island, Resorts World Sentosa Singapore is Asia’s ultimate leisure and M.I.C.E. destination to meet, dine and unwind.
Host your business associates at Universal Studios Singapore™ with a 1950’s New York scene right out of the movies; throw a lavish banquet against a panoramic backdrop of swimming manta rays at S.E.A. Aquarium; hold an intimate networking session at the 3-Michelin-starred Joël Robuchon Restaurant; or have a rock and roll celebration at Hard Rock® Hotel Singapore. The possibilities are endless.
When it comes to expansiveness and versatility, few venues come close to the column-free, state-of-the-art Resorts World Ballroom. Its 11-metre high ceiling and 6,000 square metres of unobstructed space has hosted numerous high profile corporate and social events, as well as concerts. With a simple segregation, it can be transformed into three ballrooms or nine mega halls with flexible seating configuration.
With such an extensive collection of indoor and outdoor function space to accommodate any group size, Resorts World Sentosa is uniquely positioned to create bespoke experiences for any event.
Presenter: Noel Hawkes, Vice President Engagement and Partnership, Resorts World Sentosa, Executive Director, Sentosa Habourfront Business Association
ITB Asia, “Asia’s Leading Travel Trade Show”, has established a partnership with CrescentRating, the world’s leading authority on halal travel. As part of the trade show’s first foray into Muslim travel, CrescentRating will host the “Halal In Travel – Asia Summit 2016” conference and various workshops, sharing invaluable insights on how delegates can strengthen their position in a sector that is currently worth billions of dollars.
According to findings from MasterCard-CrescentRating Global Muslim Travel Index 2016, the global Muslim travel market was worth USD150 billion in 2015 and is projected to grow to USD220 billion by 2020. This latest partnership will allow delegates to leverage this fast growing halal travel market.
As part of ITB Asia, this inaugural event held on 19 October 2016 will bring together experts from National Tourism Organisations (NTO), travel industry stakeholders and online travel industry players to share insights and ideas on how to leverage this growth market to attract more travellers. Panel discussions will focus on national strategies to develop Halal tourism, the readiness of travel services and discuss the use of technology to target Muslim consumers.
The dedicated workshop will share first-hand experience on developing Muslim-Friendly travel packages. The event will also see the release of an exclusive market intelligence report by MasterCard and CrescentRating.
With the in-depth experience CrescentRating has gained over the last seven years, the event looks forward to delivering a best of class knowledge forum on Halal travel. It will be an ideal platform for exchanging experiences between experts in the industry and destinations.
For more information on “Halal In Travel – Asia Summit 2016” including delegate registration and sponsorship opportunities, visit www.crescentrating.com.
Key Topics of Discussion
Professionals in the tourism industry looking to capitalize on the fast growing halal travel market.
Register your interest for the session here or via the following link https://www.crescentrating.com/our-events/halal-in-travel-asia-summit-2016.html
The Internet economy has dawned an era of ever-growing complexities and technological challenges for hoteliers. And, thanks to mobile, social and the sharing economy revolution, today’s traveller holds more power than ever before, to further add to the speed at which hoteliers today must operate just to keep up with the dynamic online landscape.
The Cloud poses possibilities that simply weren’t possible 50 years ago. But while it offers exciting new opportunities, it also brings with it the demands of time, cost and expertise that aren’t accessible to most of the world’s hoteliers. Making sense of this brave new world can be overwhelming, time-consuming and, often, costly.
But does it have to be?
This presentation by Kevin Tatem from the global hotel industry’s leading cloud platform, SiteMinder, invites hoteliers to simplify the complex by understanding the crucial, and understated, role of dynamic rates in today’s revenue management and distribution landscape.
Mr. Phimphinith will talk about the tourism potentials of Laos and will give the audience an overview as to why Laos is simply beautiful. He will inform the audience about the steps taken by the Lao government to foster tourism development and emerge as a unique destination in the ASEAN.
Presenter: Saly Phimphinith, Director General, Department of Tourism Marketing
Managing your property’s online reputation is critical in a competitive market. This presentation will cover best practices, as well as real world results, including key findings from a TripAdvisor and Cornell survey that found that hotels who actively managed their reputation and improved their rankings were able to increase their rank by 32% on average. Learn how you can apply these learnings to drive increased occupancy.
Influencer marketing is nothing new to the hospitality and travel industry. The way the travel industry engages with Online Influencers however is broken.
Many brands employ influencer marketing but many are left fumbling when it comes to tangible business results. Thus identifying the right influencer and connections for the message — which needs to be filled in order to maximize the money spent on a campaign. GfK hopes after this short session, the audience will discover how, through the study of naturally occurring online kinship across devices and social nets, they can confidently identify key influencers of their brand as well as competitors, their interests and affinities. This will undoubtedly aid to optimize digital marketing efforts in messaging, planning and benchmark your position among the connected community.
The hottest topic in content marketing, we will dissect traditional content marketing challenges and examine new strategies and trends in digital storytelling for destinations and travel brands. Learn from GLP’s latest global case studies, videos/films and industry leaders on how to leverage digital storytelling in your content strategy, content marketing campaigns, best practices for digital content, and how to get the most of your new content through strategic content marketing.
How to Connect with LGBT Travelers: LGBT Tourism Research Review, Best Practices and Case Studies
LGBT travel generates more than $800 billion each year worldwide. Many destinations and travel suppliers are including an LGBT marketing strategy in their annual plans. With LGBT visibility and rights increasingly established around the world, this travel segment is dynamic. Tourism and hospitality professionals should be prepared to leverage the evolving demographics and travel behaviors of LGBT consumers to capture increased market share.
The presentation will provide an overview of the LGBT travel market today, as well as best sales and marketing practices to reach and serve this important segment. The primary goal of this presentation is to provide travel suppliers with a foundation to build their LGBT initiatives; not only to understand the LGBT segment, but also reach and market to them effectively, while maximizing return on investment.
COTRI will host a two-hour event at ITB Asia in Basement 2, Exhibition Hall on 19th October 2016, 15:00 to 17:00 h focusing exclusively on the rapidly developing Chinese outbound tourism market, highlighting the foremost trends, developments, and insights into this changing marketplace.
In addition to two units elaborating on these topics, COTRI will also host panelists from the forefront of this industry to discuss current topics and trends.
Session 1 - How To Start Influencer Marketing Today
Influencer marketing has been heralded as the future of marketing and studies have shown it to create massive value in all industries — and especially in travel. A study by Burst Media found that influencer campaigns in the travel industry earned $7.04 of earned media value for every $1.00 spent on paid media. This talk will explain why travel companies should embrace influencer marketing and how they can start their influencer marketing program today.
This presentation by award-winning travel blogger and Professional Travel Bloggers Association Inbound President Matt Gibson will explain the how your investment will explain why influencer marketing is one of the most effective strategies for travel businesses and how to get started working with influencers.
Online travel continued on the upward trajectory in 2015, reaching global sales of US$200 billion. Rapidly evolving consumer behaviour in Asia Pacific saw consumers increasingly migrate to the online channel, allowing the region to witness the fastest growth in online travel sales. With that, competition between intermediaries and direct supplies has intensified while metasearch engine, social media and other technology are playing more important roles than before. What kind of opportunities and challenges can travel companies expect as they navigate their way through the online space? Join Euromonitor International as research analyst, Yuxian Lim, breaks it down for you by uncovering key insights into the online travel landscape in Asia.
Key Topics of Discussion:
Get updated on the latest APAC travel trends. ForwardKeys will provide a performance summary for the year and the China National Day Golden Week, whilst also looking at forward bookings for the Q42016 and Q12017.
HSMAI are launching a new Online Course in Revenue Management targeted at people new to the Revenue Department, and those who work closely with Revenue Managers and need to understand more about the important role. The workshop will be 3 x hours and will cover the course material. After the workshop, attendees can go online and complete the course to gain a Certificate of Attainment. This will be action-packed session, and you’ll learn a lot, whether you decide to go on and complete the online module, or not. The topics covered:
Pricing: Strategic to practical and beyond. Understand the impact of pricing on bottom- line, the importance of pricing strategy, relating the market position to price, pricing integrity, the impacts of discounting.
Register your interest for the session here or via the following link http://revenue-workshop-singapore.eventbrite.com.au?discount=itb
The inaugural ITB Asia OTA panel would once again be grace by key industry shakers on the online travel sphere. Partake in the discussion of year with key OTAs in best practices and strategies.
Alex Thanopoulos, Vice President, MasterCard Enterprise Partnerships Asia Pacific
Join us for an inspiring forum session as we discuss trending topics that surround responsible tourism. Speakers will push the envelope to discuss standards of sustainable tourism, share success case studies, inspire better storytelling, and provide tools and applications in achieving sustainability. Hear from sustainability leaders in Asia.
10:00 – 10:30am
TOURISM AND CHILD PROTECTION – THE CHILDSAFE MOVEMENT
Speaker: Valérie Sfeir, International Coordinator, ChildSafe Movement Childtourism
How can the tourism industry reduce and avoid the negative impacts surrounding the issues of child protection? How can the protection of children be integrated into a sustainable and workable strategy? How can this strategy be valuable for businesses and travellers? With over 10 years’ experience in safeguarding children and youth from all forms of abuse, the ChildSafe Movement, a global protection initiative powered by Friends-International, has developed numerous tools to raise awareness and provide solutions to child protection amongst key tourism industry stakeholders as well as within all tiers of society and the international community.
10:30 – 11:00am
THE ROLE OF COMMUNITY-BASED TOURISM IN VISITOR DISPERSION AND THE SPREAD OF THE TOURISM DOLLAR
Speaker: Willem Niemeijer, CEO, YAANA Ventures
The presentation will focus on the achievements and challenges of the community-based tourism projects of YAANA Ventures. It will highlight a number of projects, including kayaking in the Kayah State in Myanmar, the Banteay Chhmar CBT, Sambor Prei Kuk in Cambodia, and Anurak Community Lodge in Thailand. It will use these examples to inspire others in thinking outside the box and looking for new and innovative routes. With the advent of low-cost airlines, the tourism hubs in the region are under the severe pressure of mass tourism. To ensure sustainability in the sector, we need to have a more entrepreneurial spirit and meaningful cooperation between private sector, NGOs and governmental bodies to support visitor dispersion.
11:00 – 11:30am
STORYTELLING TO PROMOTE THE MEKONG REGION
Speaker: Jens Thraenhart, Executive Director, Mekong Tourism Coordinating Office
The Greater Mekong Subregion (GMS) is home to some of the most amazing authentic responsible travel experiences on the planet. Learn how an innovative three-prong strategy will tell impact stories of people in the GMS (in collaboration with UNWTO), where travellers share their #MekongMoments, and curated responsible experiences inspire travellers – all with the goal to make the small operator the hero, and shape the brand image of the region.
11:30 – 12:00pm
MONEY-SPINNERS FOR A TOURISM BUSINESS: GO LOCAL, ENGAGE COMMUNITY AND TEST ECO SOLUTIONS
Speaker: Dr Marc van Loo, CEO, Loola Adventure Resort
Based on the speaker’s first-hand experience founding and running a multiple-award winning eco resort, Marc will make the case that it is profitable to employ only local people, let them run their own businesses, help the local community, and to embrace and test eco solutions such as rainwater collection, biological wastewater recycling and renewable power.
2:30 – 3:00pm
SEEING BEAUTY AND VALUE IN WASTE
Speakers: Arnfinn Oines, Social and Environmental Conscience, Soneva & Secretary at Soneva Foundation
Soneva’s vision is inspired by nature’s magnitude, mystery and enchanting beauty. We work hand in hand with the environment to craft beautiful, beyond bespoke experiences where discovery is a way of life. At Soneva, we believe that a business must exist for a greater purpose than just shareholder return. We have created a Waste-to-Wealth concept that sees value and beauty where other views as waste. Through small tweaks in our business model we are able to deliver a desirable resort experience and yet have net positive total impact on society and the environment.
3:00 – 3:30pm
MICE TOURISM AS A DRIVER OF SUSTAINABILITY? CASE STUDIES AND LEADERSHIP LESSONS FROM ASIA
Speaker: Pranav Sethaputra, Group Sustainability Consultant, MCI
Business tourism is a significant economic engine for destinations but are we making the most of it’s potential as a catalyst for sustainability, prosperity and progress? Hear insights on what forward thinking tourism boards and convention bureau from around the region have done to advance their hospitality community and market their destinations whilst discovering top tips for activating sustainable MICE for your own business or destination.
3:30 – 4:00pm
PASSION IS NOT ENOUGH: PREPARING FOR SUCCESS IN WILDLIFE AND NATURE TOURISM MARKETING
Speaker: Alison Curry, Marketing Technical Director, Sam Veasna Centre
Many wildlife responsible tourism initiatives are developed by passionate nature lovers and conservationists, but they are not prepared for what is required to successfully market in today’s digital environment. Marketing now requires collaboration from the entire organization – from bookings, to operations and field guides. All need to connect with marketing, and a completely new set of skills, processes and techniques learned. Using her experiences working with Sam Veasna Centre as a case study Alison will look at the major challenges for responsible Wildlife Tourism operators, how they need to develop organizationally, and key steps and techniques to achieving marketing success. Sam Veasna Centre is a wildlife conservation NGO achieving successful conservation through community based ecotourism around Cambodia.
4:00 – 4:30pm
THE RISE OF CSR IN MICE
Speaker: Sarah Griffin, Sales and Marketing Director, Buffalo Tours
As the rise of corporate social responsibility (CSR) is increasing amongst companies, so too is the rise of CSR in the MICE industry. From corporate gifts to teambuilding to green venues, more and more companies are looking for MICE suppliers that can cater to their corporate values and the justification of MICE spend. Sarah Randall will discuss some of these trends that are emerging and suppliers who are meeting this demand. More importantly, she will address the benefits this provides to the supply chain and wider community and in Asia.
4:30 – 5:00pm
BOTSWANA & SUSTAINABLE TOURISM
Speaker: Jillian Blackbeard, Executive Manager – Marketing for BTO and Founding Trustee for Tlhokomela Botswana Endangered Species Trust
Changing the Way People Move Around The World
Operating in over 425 cities and more than 70 countries around the world, Uber is changing the way people move around the world. With more than 50 million riders globally, Uber is moving more people in fewer cars through uberPOOL, complementing public transportation by connecting the last mile, and even contributing to tourism by helping people Uber abroad.
Youth, student and educational travel is an increasingly important sector of the international tourism market. Young people are travelling more, travelling further and looking for even more inspiring experiences. The generation now driving youth travel demand is the Millennial generation, the demographic cohort born from the early 1980s to the early 2000s.
UNWTO estimated that there were more than 1.1 billion international arrivals last year and WYSE Travel Confederation estimated, together with UNWTO, that 23% of those – or roughly 272 million – were travellers ages 15 to 29.
WYSE Travel Confederation research shows that young travellers:
Youth travel does not only provide short-term financial benefits, but this dynamic market creates a legacy that provides immense opportunities for destinations into the future. Combining the financial gains with demonstrated social and cultural benefits, the youth travel sector should be a focal point of every destination’s economic and tourism strategies.
In light of the recent travel security-related incidents and that they may be spun off from the perspective of terrorism, organizations are increasing expressing concerns about the safety of business travellers and international assignees. How can you mitigate these risks in the ever changing and volatile landscape?
In this session, led by International SOS Security Specialist as well as our Digital Travel Risk Mitigation Expert, we will address:
The Incentive, Conference & Event Society Asia pacific (ICESAP) are the conveners of this year’s MICE seminar at ITB Asia on Thursday 20 October.
ICESAP is known for the fact that over 33% of its members are MICE Corporate customers, so it is fitting their seminar focuses on what clients want & what clients are thinking about their future needs.
Bert Li is with Amway China and responsible for programs of up to 16,000 participants, in fact he calls a small program when it is less than 10,000 participants. So it will be very interesting to learn from someone who is working at the mega- scale and how a client like Amway plans such events, taking into account big programs require a lot from the venues and destinations.
Coming from a different perspective Aileen London from Oracle Corporation will be able to share what a global technology leader requires of the agencies & suppliers it works with and what her interpretation is of current market conditions and what Oracle’s future needs are likely to be.
Bewotec presents the future of travel production with intuitive product management and real-time production. This is achieved with the future-proof XML standard OTDS with its Hub and Player network, thereby enabling the use of the fast and powerful front ends, dynamic travel booking and, last but not least, high conversion rates. Bewotec presents the next generation of travel planning apps with jargon-free, direct interaction with the user. This allows you and your customers to use dynamic, on-demand travel production at any time, day or night.
StopOver Finland program launch – Why everyone should stopover in Finland
Finland has all the potential to become Europe’s biggest stopover destination. StopOver Finland by Visit Finland, as the main partner of ITB Asia 2016, is here to officially introduce its stopover initiative. Come and learn how Finland is building its stopover business from scratch and how Finnish travel industry is getting ready to welcome all the new visitors. Finland has many unique selling points and highlights that no other country can offer
Presenter: Kaisa Kosonen, StopOver Finland Program Manager, Visit Finland
How can payments change the experience of travelers? We will take you on a journey and show you different ways of how to connect payments with enhanced travel experiences. Let us show you how to combine payments with different loyalty systems and technological devices such as customer retention and bonification, retailer campaigns, upgrades and upsells, the mobile Point of Sale, situational initiatives and wearable devices in order to give travelers the best possible experience.
Austria for all senses
From Imperial Romance to Alpine Adventure by Vienna Tourist Board
Imperial romance and world class art/capital of music & contemporary trends.
Vienna is one of the most buzzling capitals in Europe and has been elected as the world’s livable city for the seventh time in a row (Mercer Study 2106. The city is situated in the north-east of Austria alongside the Danube river. Vienna is an excellent exit point for visiting Austria and Eastern Europe.
A great part of the city’s charm lies in the way it transforms history into the “good old imperial days”. There are many reasons to visit Vienna – the city is world famous for its imperial heritage, like Schoenbrunn Palace, the Belvedere or the Hofburg. The capital also scores highly thanks to the first-rate musical and cultural attractions. Vienna is also famous for high-class enjoyment with its traditional coffee houses and excellent restaurants and cosy wine taverns.
The following Austrian Partners are looking forward to meeting you and doing business with you:
Presenter: Andrea Buxbaum, Market Management, Vienna Tourist Board
Mozart meets The Sound of Music by Salzburg State Board of Tourism
Its reputation as a diverse holiday destination precedes the SalzburgerLand. Thus it is known well beyond its borders for its diversity. Where else does the day begin with a hike up to an alpine cabin near the old quarter so steeped in culture and end with a glass of wine at the lakeside terrace? Pristine nature and summit joy, sporting action and fun for the whole family, world-famous culture and living traditions, regained health and culinary flights of fancy.
The city of Mozart and film location for “The Sound of Music”, nestled between green city mountains and breathtaking gardens is characterized by the historic UNESCO World Heritage City Center. The baroque masterpiece in the heart of Europe – Salzburg – owes its reputation to its unique combination of unparalleled architecture of the old town and unique scenic beauty. The city lets visitors listen to famous classical tunes and breathe history while it imparts surprisingly modern insights.
Presenter: Gerhard Leskovar, Market Management, Salzburg State Board of Tourism
The CHDM Information Session, which is a 3 hour session, is designed so that attendees can determine if the HSMAI (CHDM) Digital Marketing Certification is the right thing for them. To qualify for the certification, there is a minimum criteria which must be met (for example; minimum of 2 calendar years on-the-job responsibilities in digital marketing).
You can find out about the certification & view the application form for the minimum criteria at our CHDM Digital Marketing Certification page.
Register your interest for the session here or via the following link http://marketing-workshop-singapore.eventbrite.com.au?discount=itb
Quietvox is one of the world’s leading supplier of Audio Phone Guides for guided tourist groups.
2016 sees the launch of the most revolutionary device on the market. GuidePen® QV8 is not only the first fully digital device on the market with exceptional sound quality and ease of use but brings new functions which will change the way our clients can extend their offerings and improve their customer experience. QV8 has the audio commentary stored on the device which can be triggered via GPS (on ships and busses) or with specially produced maps where the tour guide or the customer himself only needs to point the reading unit of the device onto the picture of a POI to release the commentary. We employ a huge range of specialists for research, texting, speakers and have our own sound studio to produce the commentary in exceptional quality. Not only can the commentary be rented in various languages and enable multi language tours with just one guide, our clients can even offer walking tours for their customers interested in individual routes or for areas where no local guides are available. All Quietvox products and solutions are only available for rent and all come with a complete full service in all major destinations. Our worldwide network is not only the biggest in comparison to our competitors but is also continuously expanded.A Revolution for Guided Tours – QUIETVOX GuidePen® QV8
Argentina has many peculiarities that have traveled the world by word of mouth with the people who have visited the country. The outgoing personality of its people, who are friendly, fun and effusive; the typical cuisine which includes asado, mate, regional dishes, and dulce de leche treats; the traditional dances like tango, a couple dance with a 2 x 4 rhythm, which was born in Buenos Aires during the 19th century and today has reached an international level, or folklore, with different choreographic forms, according to each area; the passion for football, and the fanaticism for the major players and clubs, Boca Juniors and River Plate being the most popular ones, and the ones that fill their stadiums and cause proliferating displays of excitement every time they play; typical games like truco, a card game in which luck and the ability to trick or deceive the opponent are the most important things, or horse riding games in the outskirts of the city which reveal the powerful Spanish influence and the persistence of old traditions; and, of course, the personality that each special region knows how to maintain and strengthen as time goes by.
Presenter: María Nazareth Vilardo, Market Coordinator Europe, Asia, Africa and Oceania of Argentina Tourist Board
Momondo Group shapes and inspires global travel search with more than 1m visitors a day using the two brands we power – Cheapflights and Momondo – through a variety of desktop and mobile platforms. Our award-winning meta-search products and globally successful marketing campaigns are driving rapid international growth by attracting high repeat users and subscribers. We are a small team of 300 but making a global splash. How? We believe technology with the human touch is a powerful force. It is what makes us different. Our CEO Hugo Burge will introduce the Momondo Group and our philosophy: How the human touch pervades our purpose as a business, our inspiring brands and successful products.
In this course, participants see how a service culture and communication can impact the success of incentive travel management. Along with peers, participants explore what makes incentive travel a memorable WOW experience so that it has lasting effect on participants and take away practical ideas for conveying a service culture in your communications.
There has never been as many tourists in human history as now. Even with the exponential growth, the the potential for tourism is still largely untapped. New trends such as demographic changes, technology adoption and revolutionary business models are transforming the way tourism can be marketed. This session will focus on the new tourist segments and tourism products being demanded by tourists, the role of technology in the entire travel experience (i.e. from search, booking, travel and post-travel), and the implications of these trends for tourism marketing and infrastructure. If you have interest in travelling or are actively associated with the tourism sector, this session is for you.
Join Travel Massive at ITB in Singapore – the leading travel show in Asia.
We’re hosting a clinic on affiliate marketing and showcasing leading affiliate brands from our community to share tips and key insights about building successful affiliate marketing.
ABOUT THE CLINIC:
Affiliate marketing drives millions of online transactions in the tourism industry and enables travel websites to monetize their content and brands to reach new audiences.
This seminar will explore the new mega-trends and opportunities for affiliate marketing, and showcase successful campaigns from leading content creators and travel brands from the Travel Massive community.
Discover how your travel businesses can implement affiliate sales to drive more business and reach more customers.
We will be broadcasting our session live on Facebook for members globally to watch. Visit Travel Massive’s Facebook page to watch the live stream: web.facebook.com/travelmassive
Munich, Paris, Brussels, Istanbul, Nice – Europe has been struck by several terrorist attacks in the last months.
The question is, how the recent development of threats effects the demand in the German source market – one of largest in Western Europe: The 81 million inhabitants of Germany travelled 69 million times on long holiday trips in 2015 including more than 5.4 million longhaul trips. 45 million were organised by tour operators with a total volume of 27 million Euros. In quite a few destinations Germany is seen as an important source market. In the last decades the tourism industry seemed to grow continuously, but the recent development changes the demand structure of German holiday makers dramatically. The rational risk to die in a terrorist attack seems to be very small compared to normal risks in life. But the choice of holiday destinations is rather emotional than rational. Holiday makers do not want to worry about terrorist attacks during their trips.
This presentation tries to get an update about the choice of destinations and current booking situation and beyond. The travellers are influenced by the media (mass media and social media) as well as security assessments of governments. Those changes in the demand structure have significant effects on the destination: Tourism contributes about 10-25% to the GDP in most effected countries. A decreasing number of high spenders from Germany has huge economic effects and may affect political and social structures in the long run.
This interactive workshop led by International SOS Regional Medical Director and Regional Security Expert is designed to allow participants to:
In association with ITB Asia 2016, the TravelMole Asia Pacific Awards 2016, recognizes excellence of travel industry vendors, destinations, resellers, technology and payment solution providers, whose websites, ecommerce, social media, mobile and IT deployment represent the best of the best.
TravelMole’s 75,000 Asia Pacific travel industry members and subscribers can all nominate for companies of their choice for any of the Award categories below July 18 – September 2. An expert panel of judges then selects the shortlists by September 9th from which TravelMole members and subscribers vote to determine the winners, which are announced at the Award ceremonies at ITB Asia on October 20th:
TravelMole.com is an online community for travel industry professionals around the world, founded in UK 18 years ago. TravelMole has 100,000 travel trade members and subscribers to its UK daily newswire; 75,000 for the Asia Pacific, Australia and India newswire; and 85,000 for the daily USA newswire, generating in excess of 2 million page views each month to www.TravelMole.com.
TravelMole Media Group partners with the Who’s Who of travel suppliers, wholesalers destinations, and travel and payment technology providers across the globe for promoting their travel and tourism products and services.
Register your interest for the session here or via the following link
The influence of the China market in travel trade. This panel discuss the trends and market conditions of the Chinese market as well as its sheer demand on outbound tourism.
Have a good look at the huge potential of the Muslim Travel Market , growth, opportunities, trends and challenges. Dive into how travel brands, hotels and DMOs can win in the market by creating a unique value proposition.