ITB Asia
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Facts & Figures
Hear what attendees and exhibitors have to say about ITB Asia 2012, or let the numbers speak for themselves:
- almost 8500 attendees from 92 countries (12% increase from 2011)
- 865 exhibitor organizations from 72 countries (15% increase from 2011)
- More than 750 buyers
- representation from 91 countries
- over 3720 minutes of conference (24 % up from 2011)
The Official Survey of ITB Asia 2012 is available now:
ITB Asia Exhibitor & Visitor Analysis (PDF, 272.9 kB)
Testimonials – ITB Asia 2012
“It is clearly important for us in the hotel industry to expose ourselves to the travel agent community, to cross industries such as airlines and so on, and not only that, but to show ourselves to the press and consequently to the public. ITB is large, it is well known and there is a sizeable participation, so taking part as a hotel company or as an individual hotel is very important. It is extremely impressive that a relatively new show such as ITB Asia has over 800 exhibitors. It shows you the name ITB is pretty powerful! It’s in the early years, but I can imagine what it’s going to be. I think it’s a great success for ITB, what they’re doing here.”
- Horst Schulze - Chairman and CEO – Capella Hotel Group LLC (Former President – Ritz-Carlton Group)
“Trade representatives come here from many countries from Asia, India, Australia, so we can evaluate opportunities in other markets. Singapore is a ‘hub’, and it’s easy for everyone to come here. It’s perfect for us.”
- Rocio Florián – Market Specialist – PromPerù
“As a US destination player, we are very committed to ITB, and obviously, because ITB has brought us great business over the years. We have built great relationships, and we are looking at interesting incentive groups coming out of Asia, from 500 people to a thousand. We are getting great business leads and bookings. It’s a fantastic show. Among our partners, we call it a ‘high quality’ show. Singapore is a good place for this show, because it is the centre of everything, and in addition to that there are interesting gaming products we like to check out the competition when we are here. It’s also great because we are seeing buyers from China, India, Indonesia and all of Southeast Asia. It’s a good meeting place.”
- Reene Ho-Phang – Country Manager (China) – Las Vegas Convention and Visitors Authority
“Singapore has a good benefit as a location. It is the centre of Southeast Asia, and is central to countries like Japan. Singapore has a very convenient transport system, and very good infrastructure, like hotels. In terms of location, Korea is the best.”
- Steve Yong – Director / Singapore Office – Korea Tourism Organization
For me, ITB Asia is about the press conferences, networking, but then, importantly, following up. There are opportunities to network, so for me its’ networking with clients. Don’t expect business instantly; you need to develop the relationships. And once you start, you cannot leave, because if your are missing, people will say ‘What has happened to Best Western? Did they lose some hotel contracts?’ It’s an investment, but in the long term it is a good investment, because you are visible. There are too many shows in the world today. A sales director could travel 365 days a year just going to shows, which is ridiculous, so you have to be selective. ITB in Berlin is the best show in the world. If you know how to work it you can get a lot of good business. This (eds: ITB Asia) is important, because it is in Asia. For us it’s important. It will grow. Not as big obviously as ITB, but it is growing. When I walked through the door, I thought ‘Wow this is a big change from last year… I can feel it, and next year will be even better’… there’s a buzz! Singapore is accessible. The infrastructure is here. It’s a high profile location.
- Glenn de Souza – Vice President International Operations Asia and Middle East – Best Western
I am getting more information about MICE – which is important, because that’s my job. Singapore is a nice place – and a very interesting city. There is a lot to see and do.
Gerhard Bleile – Chairman – Veranstaltungsplanner (Germany)
This is my first time at ITB Asia, but I’m very happy with it. We are developing a new web-based business and we are looking for suppliers and this is really great – like a one-stop shop. I am here for the networking, that is what I am here for… to build the contacts and look for prospective business. It might not even be for tomorrow, but down the line. It’s good to meet face to face with people rather than going through the company and not knowing the right people to contact. I had been told by colleagues that this was the best place to come to build good leads. Singapore is a great place to come and see. I was here for the Formula One Grand Prix. There are many agents coming here and the city is a really good showcase. I will definitely be telling people about Singapore when I go back. I wish I had more time here. I would have loved to stay for the weekend and look around the city a little bit.”
- Yuvraj Singh – Managing Director – RushCab (India)
We have been going to ITB Berlin for 18 years, and this is the first time we have attended ITB Asia. The staff are very friendly… more than friendly. I have made really good contacts here. Singapore is a really good spot. It’s central to the Middle East and Asia. I think it’s an ideal location.
- Amor Harden – Managing Director – Elite Travel & Tourism (Oman)
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