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Association Day @ ITB Asia (20 October, 2011)

ITB Asia held its 2nd Association Day on 20 October 2011, in conjunction with ITB Asia 2011 at the Suntec Singapore Exhibition & Convention Centre from 19 – 21 October 2011. Organised by Messe Berlin (Singapore) Pte Ltd, Association Day 2011 once again saw the joint collaboration of the key industry leaders with international expertise such as Messe Berlin, ASAE: The Center for Association Leadership, Ace:Daytons Direct and Suntec Singapore.

This initiative was also supported by International Congress and Convention Association (ICCA), the Singapore Exhibition and Convention Bureau (SECB) and the World PCO alliance.

If you have any questions, please approach Ace:Daytons Direct, e-mail: assocday@itbasia-delegates.com.

It was possible to register online for Hosted Association Buyer.

• Why attend?
• Who should attend?
• Association Day Programme 2011
• Comments on ITB Asia Association Day 2010
• Partners

Also have a look at the ITB Asia Association Day Brochure (PDF, 108.1 kB) with the programme and speakers of Association Day.

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Why attend?

• The only hospitality trade show in Asia focusing on association meetings
• Strong content with renowned Association Speakers
• Unique networking events to foster relationshops with new prospects, generate new leads & gain new clients
• Chance to meet and network with like-minded association peers from around the world
• Maintain & enhance brand awareness
• Discover new destinations in Asia Pacific, new products and services
• Registration is free for Association executives

Who should attend?

• Exclusive to all Association executives only
• Applicants organizing / influencing or making financial decisions for Meetings, Conventions or events
• Association management companies or core PCOs are welcome to attend on behalf of, or with a client

The Association Day 2011 is hosted by

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Association Day Programme 2011 (as of 6 September 2011*)

Download the whole up-to-date Association Day programme 2011 (PDF, 53.2 kB).

Morning Session (Keynote Speech, Panel & Round Table Discussion)

- Business Travel Plenary Session -
Why Business Travel matters more than ever in Asia
Venue: Theatre, Level 2, Suntec Singapore
Time: 0900 - 1000

• Opening Welcome Remarks by Ms Melissa Ow, Assistant Chief
  Executive, STB
• Presentation of Research Findings (The Economic Impact of
  Business Travel in the Asia Pacific) by Mr Adam Sacks, Managing
  Director, Tourism Economics
• Business Travel Panel Session moderated by Mr Adam Sacks,
  Managing Director, Tourism Economics
• Q&A Session

The panellists are:

• Ms Lena Khoo, Vice President, Global Travel Department, Credit Suisse
• Mr Jack Morgan, Vice President Asia Pacific, Sabre Travel Network
• Mr Andy Tan, Vice President, Sales, Pan Pacific Hotels Group
• Mr Sim Beng Khoon, Regional Director, Asia Pacific, Association of Corporate Travel Executives (ACTE)

- An overview of association management in the Asia Pacific Region
Venue: Ballroom 1, Level 2, Suntec Singapore
Time: 1015 - 1130

• ASAE will share the results of a research study on the size and scope of associations in the Asia-Pacific region. Using the research findings as a starting point, an expert panel and participants will lead a discourse with the audience on current and future work in the Asia Pacific region around three areas: Membership Recruitment and Retention, Talent Acquisition and Management; and Communicating the Value of Your Association.

- Designing new learning formats for your conference
Venue: Venue: Ballroom 1, Level 2, Suntec Singapore
Time: 1150 - 1300

• Are you seeking ways to truly meet your member’s learning needs? Traditional sessions where content leaders present material and then encourage discussion may work for some attendees but not all. Many are interested in diving into a topic where they can explore an issue in-depth. Others prefer the opportunity to have a conversation around a topic that matters to them and still others prefer to get their information in sound bytes. This session will identify a variety of session formats that you can easily implement at your next association meeting.

Afternoon Session (Keynote Speech, Panel & Case Studies)

- Case Study
Venue: Ballroom 1, Level 2, Suntec Singapore
Time: 1430 - 1500

• Featuring association meeting(s) which have been held in Asia with highlights on the financial and nonfinancial benefits of doing so and the challenges faced by the organisers.

- Benefits and challenges in holding association meetings in Asia
Venue: Ballroom 1, Level 2, Suntec Singapore
Time: 1500 - 1530

• Besides financial benefits and educating your attendees, organising association meetings in Asia can reap many benefits: be it your association’s reach and influence in Asia, extending your association network to Asia, motivating your attendees to be better at what they do, developing technical know-how and more. This panel will explore the benefits of organising association meetings in Asia and discuss how to overcome the challenges and turn them into benefits.

- Roundtable Discussions
Venue: Ballroom 1, Level 2, Suntec Singapore
Time: 1550 - 1635

• A deep exploration on how to differentiate your meetings from other competitive meetings, how to create and communicate key values to achieve the best delegate experience in addition to any other key topics for discussion. A report on the key insights of the discussion will follow.

- Looking into the crystal ball: Association meetings in the next 5 -10 years
Venue: Ballroom 1, Level 2, Suntec Singapore
Time: 1635 - 1715

• In this session, you will learn from ICCA on the outlook of Association meetings in the next 5 to 10 years, as well as outlook of organising association meetings in Asia and what Asia may need to attract more Association meetings into this region. Following the presentation, you will have an opportunity to plan your future meetings.

1705 - 1800 hrs: Buyers meet Sellers at the ITB Asia Trade Show
Venue: Hall 601 – 603, Level 6, Suntec Singapore
Time: 1715 - 1800

Association Networking Evening @ Marina Bay Sands

Time: 1830 - 2200

All Association Day participants are specially invited to the Marina Bay Sands, where they will be treated to a guided tour of the Sands Expo and Convention Centre, Sands Sky Park, Marina Bay Sands Hotel and watch Wonder Full – The Light and Water Spectacular.

*Programme is good as of 26 September 2011 and is subject to change without prior notice.

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Partners

Supported by

Held in

Networking Evening

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