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Boutique Hotels

Hotels: boutique, unique, designed. Extravagant niche or the new conservative?
The hospitality industry has been breeding a new type of hotel ‘brand’ that have one thing in common: they are all different! Boutique hotels pride themselves on offering experiences that are exclusive and unique from the major international chains. The big question is who are their customers and are they there just for the novelty factor or do these boutique hotels have what it takes to keep customers for the long-term. Hear from both sides of the industry at this panel discussion. Leaders from the design hotel industry will share the secrets of their attraction and multinational hotel companies will also reveal their strategies on countering the competition.

The panel discussion was hold from 14:00 - 15:00, on 19 October 2011 in room 203, Suntec Singapore Exhibition & Convention Centre.

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