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Corporate MICE Buyer program


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Corporate MICE Buyer Program

Quote from Robin Lokerman, President, Asia Pac- MCI Group:

"MCI is delighted to partner with ITB Asia to develop a high level educational program for buyers of Corporate Meetings. ITB Asia is becoming one of the key meeting places for the AsiaPacific MICE industry and we look forward to bringing some of our clients from all over Asia to the show as Hosted Buyers."

More information on the Corporate MICE buyer program .

Thursday 18 October

Performance Improvement Forum: “Lifting the veil on Incentive Travel”

Explore the secrets of a successful travel incentive program, the dos and don’ts of designing and executing programs that deliver a credible and material return on your investment. Discover why a CEO of a major US corporate said- “Our incentive travel program would be the last thing we would eliminate before we turn the lights off .

09:00 Welcome address ITB Asia / MCI Sebastien Tondeur, CEO

09:15 Keynote speaker Eugene De Villiers, Executive Chairman of the Extra Mile Company (see speaker profile below)

10:00 Client Panel Panel of Regional Sales Directors and Senior Marketing managers from leading Asia Pacific corporate’s from: Bayer Healthcare, Exxon Mobile & Starwood Hotel(Invited)

Moderator: Rob Morrow, Global Director- Performance Improvement, MCI

11:00 Moderated Round table discussions

11:00 – 11:40 Table discussion Round 1

11:45 – 12:25 Table discussion Round 2


Participants can pre-register for any 2 topics from the below list:

Topic 1: Social Media- Its role in travel incentive programs

Topic 2: Sel liquidating models

Topic 3: The ideal communication plan

Topic 4: Qualification criteria & closed budgets

Topic 5: Conference vs. Incentive or both

Topic 6: Post trip - How to maximize your investment

Topic 7: "Incentive Hotels": Is there such a thing?

Topic 8: CSR and incentives


12:25 Closing remarks

12:30 Lunch

13:00 Visit ITB Asia (hosted buyer appointments)

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Friday 19 October

Procurement Insight Forum: Trends, forecasts and new dimension

Walk into the ever evolving world of Procurement in this session. The role of procurement has come a long way with many Chief Procurement Officers now reporting directly to company’s CEO. In this session we will explore and dissect the evolution of the Procurement functions, its current challenges, notably in the realm of measurement and ROI and new trends defining their third dimension. We will also try to answer the question – whether the procurement process can successfully purchase creative services - such as events and creative communication in the way travel and hotel rooms are bought.

09:00: Welcome address ITB Asia / MCI: Roger Tondeur, President, MCI

09:15 Keynote speaker Luc Volatier, Professional at HEC Geneva Senior Vice President Supply Chain & Operations, Sara Lee Corp.

10:00 Client Panel Panel of Regional Procurement Directors/Senior managers from leading Asia Pacific corporate’s from : Standard Chartered Bank, Oracle Corporation, MSD, Novartis Pharma, Honeywell Pte Ltd. (Invited)

Moderator: Robin Lokerman, President Asia Pacific, MCI

11:00 Moderated Round table discussions

11:00 – 11:40 Table discussion Round 1

11:45 – 12:25 Table discussion Round 2


Participants can pre-register for any 2 Topics from the below mentioned topics:

Topic 1: Critical Success Factors for Procurement

Topic 2: Measurement of intangible services

Topic 3: Importance of Procurement Role

Topic 4: ROI measurement

Topic 5: Procurment Challenges

Topic 6: Procurement Trends

Topic 7: Procurement & Sustainability

Topic 8: Future of Procurement


12:25 Closing remarks

12:30 Lunch

13:00 Visit ITB Asia (hosted buyer appointments)

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Additional information