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Loyalty Programmes: valuable USP or a costly must-have?

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Loyalty programmes have been adopted by almost every industry. While the travel industry is leading the way with innovative programmes offering attractive benefits, increasingly savvy travellers are now often spoilt for choice. It is an on-going challenge to attract and retain members and travel industry players often have to invest heavily in developing and updating their loyalty programmes to stay competitive. Playing catch up is an expensive game, and ultimately is the chase worth it? Are travellers growing weary of the usual loyalty marketing tactics and is there a smarter, more cost effective way of staying relevant to their needs? These questions will be discussed by leading personalities from the hospitality, airline and MICE industry.

The panel discussion was hold from 13:00 - 14:00, on 19 October 2011 in room 203, Suntec Singapore Exhibition & Convention Centre.

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