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TTG Travel Agent Conference
TTG Asia Media launched a regional travel agent conference at ITB Asia 2011. The sole aim of the conference was to ensure that travel agents walk away from it with tangible learning points they can apply to their business. Experts from within and outside the industry showed them the way to compete in today's marketplace.
Questions to be answered:
- Who are the new agents?
- Why are they standing tall?
- What can I learn from them?
- What lessons can I take from those outside the industry who are successful and whose models I can apply to my business?
TTG Travel Agent Conference (PDF, 239.4 kB) is thus conceived as a practical „How To”, at a time when travel agents in Asia have enormous opportunities at their fingertips, thanks to huge markets such as South-east Asia, China and India; the rise of low-cost carriers; the rise of B2B travel hypermarts; the rise of new niches such as cruising and luxury travel; to name a few.
TTG Travel Agent Conference, with ITB Asia as partner, is a non-profit event and is open free to ITB Asia delegates and to TTG Asia readers. It will take place on October 21, 9am to 12pm. with a programme packed with practical lessons for travel agents to take home and apply to their businesses instantly.
For questions about the programme please send an e-mail:
raini.hamdi@ttgasia.com.
Programme Highlights:
Line up of speakers and topics (as of August 1, 2011)
- 1. Topic: Can you handle the truth?
Hans Lerch, CEO, Hotelplan Switzerland
What's it about: The latest assessment on the future of the travel agency business. In what ways has it gotten worse and in what ways has it gotten better for the travel agent? The truth - no-holds-barred - about the business at this point in time and what you see happening in a span of the next three years. Leading to the conclusion: What you would do if you were an agent in Europe, and what you would do if you were an agent in Asia?
- 2. Topic: Can you handle online?
Martin Symes, CEO, WEGO
What's it about: There's just one question Asian agents want to know, ie, How can you make money with online? You are giving them the answers: Where are the areas they have a real chance to make money (B2B, B2C. B2B2C, something else entirely, or nothing)? How they should go about doing it? What lessons so far on how NOT to do online? Leading to your honest, no-holds-barred take on whether you feel Asian agents have what it takes to handle online including the impact of the changing generation in the business.
- 3. Topic: How to retail travel today
Hui-Wan Chua, senior regional director Asia, Travelport
What's it about: Got to be an eye-candy to get eyeballs. But travel retailing goes beyond just a great shopfront to encompass merchandising, fit-out, innovation, customer service, technology and creativity. Learn from examples of great - and bad - travel retailing and get inspired from dynamic retail concepts from outside the travel trade.
- 4. Topic: How to buy travel today
Charee Guico, manager Travel Agent Distribution, South-east Asia, Expedia
What's it about: A macro picture of how inventory is being distributed today and how agents should re-tune their perspective in order to buy travel effectively in today's world of multi-channels.
- 5. Topic: How to lose clients and win complaints
Sheldon Hee, general manager, Tradewinds Tours & Travel Singapore
What's it about: A critical but hilarious examination on why travel agents seem bent on losing clients and winning complaints. If you can identify with any of the examples presented, well, you might not be here for the next travel agent conference. Time for agents to get their act together, given the tenuous position they are already in.
- 6. Topic: How to achieve customer service excellence
Arthur Kiong, managing director hotel operations Asia-Pacific, and senior vice president group marketing services, Banyan Tree Hotels & Resorts
What's it about: A broad perspective of changing customers and the key areas agents need to reboot in order to service more sophisticated, demanding and empowered clients today. A look at what why some agents are just top achievers, based on Banyan Tree's partnership with the trade, and who are the losers or the will-lose-outs.
- 7. Topic: Shoot for the stars
Panel: John Sutherland, Dreamscape Journeys, Singapore, Hajar Ali, Urban Nomads, Dennis Soon, CTC Private Collection
What's it about: Niche agents are sprouting across Asia to cater to highly-customised travel, value-added trips you just cannot buy off the shelves or the Internet. How do they get ideas for unique travel experiences? How do they get clients to buy? Do they make money? Why are they doing it?
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