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2011/10/12

The Entire ITB Asia On Your Mobile Phone – Free of Charge

Visitors to this year’s ITB Asia can download a free guide to the show on their mobile phones. The ITB Asia Mobile Guide again offers  the entire show at one’s fingertips, including a list of exhibitors, a floor plan and information on press conferences and sightseeing in Singapore.

The ITB Asia Mobile Guide, provided by GIATA und TOURIAS, will make it easy for ITB Asia visitors to find their way around the Suntec Singapore International Convention and Exhibition Centre.

Every exhibitor entry will have a direct link to the Virtual Market Place. So detailed information about every exhibitor is always at your fingertips. 

The ITB Asia Mobile Guide also contains the programme of WIT-Web In Travel 2011, the Associations Day programme as well as a list of ITB Asia conferences, events, presentations and receptions.

 At the end of each show day, the ITB Asia Mobile Guide can be used to find the best way around town offering ideas on where to enjoy Singapore’s nightlife. Restaurants and bars can be accessed along with tourist information, plus details about key attractions in the city. This clever system can be easily downloaded onto many commonly available mobile phones at www.itb-asia.com/mobile. 

The ITB Asia Mobile Guide will also be available as an internet based version to display additional features such as detailed hall plans, shortly before the show commences at www.itb-asia.mobi. 

The technology is based on a system used by TOURIAS tipsunddeals, a travel guide for mobile phones. The system was developed by the Germany-based provider of tourism services Campagnon Media, and GIATA, a leading content provider for the tourism sector.

ITB Asia is a unique international platform that unites the travel and tourism industry to exchange valuable insights and business leads; attracting 6,605 attendees and 720 exhibitors from over 60 countries in 2010. ITB Asia is also a partner event of TravelRave, a mega travel and tourism festival week organised by the Singapore Tourism Board to be held in Singapore in October 2011.

About ITB Asia 2011
ITB Asia will take place at the Suntec Singapore Exhibition und Convention Centre, 19-21 October, 2011. It is organised by Messe Berlin (Singapore) Pte Ltd and supported by the Singapore Exhibition und Convention Bureau. The event will feature hundreds of exhibiting companies from the Asia-Pacific region, Europe, the Americas, Africa and the Middle East, covering not only the leisure market, but also corporate and MICE travel. ITB Asia 2011 will include exhibition pavilions and tabletop presence for small and medium-sized enterprises (SMEs) providing travel services. Exhibitors from every sector of the industry, including destinations, airlines and airports, hotels and resorts, theme parks and attractions, inbound tour operators, inbound DMCs, cruise lines, spas, venues, other meeting facilities and travel technology companies are all expected to attend. www.itb-asia.com.

ITB Asia is on Twitter! Follow us @ITBAsia
Become a fan of ITB Asia on Facebook facebook.com/itbasia

About TravelRave
TravelRave, Asia's mega travel and tourism festival, showcases world-class business events for tourism leaders and professionals from across the travel eco-system to maximise business opportunities, share insights and best practices, showcase innovations and celebrate our tourism achievements. Leveraging the buzz and dynamism of the Asian travel and tourism industry, TravelRave sets the stage for collaboration and enables the industry to harness the vast growth potential presented in the region.

Partner events include:
* Asia Travel Leaders Summit  * Asia for Asia * Asia Pacific Hotel and Tourism Investment Conference * Aviation Outlook Asia * Cornell Hotel Society Asia Pacific Regional Conference * Condé Nast Traveler World Savers Congress * ITB Asia * Singapore Experience Awards * UNWTO High Level Meeting in Asia * Web In Travel Conference *

About Japan Tourism Agency (JTA)
The Japan Tourism  Agency (JTA)  was  inaugurated  on October  1, 2008 as  the  external  agency of  the Ministry  of  Land,  Infrastructure,  Transport  and  Tourism (MLIT).  Under  the  jurisdiction  of  the  Japan  Tourism Agency,  Japan National Tourism Organization  (JNTO)  performs  as  the  official tourism  bureau of Japan  to  promote inbound Japan  tourism  to foreign  visitors  through its thirteen worldwide offices’  marketing  campaigns.

In addition to carrying out measures to expand international tourism exchange such as the Visit Japan initiative, the JTA works to prepare a national environment friendly to tourist travel. This includes creating appealing tourist destinations in Japan, upgrading tourism industries to fit traveler needs, promoting training and utilization of talent in the tourism field, encouraging the Japanese people to take vacations, and preparing safety measures for Japanese travelers abroad.

About Japan National Tourism Organization (JNTO) 
Established in May 2006, Japan National Tourism Organization (JNTO) in Singapore is one of its 13 overseas offices of Japan. Working closely with its main office and 47 prefectural tourism offices promoting Japan inbound tourism in Singapore, Malaysia, Indonesia and India.

Entering its 5th year in office here, JNTO has been an active and committed exhibitor participating in major travel trade shows such as the bi-annual NATAS Travel fair in Singapore, the MATTA Travel Fair in Malaysia as well as ITB Asia.

For tourism statistics info, visit http://www.jnto.go.jp/eng/ttp/sta/PDF/E2011.pdf



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