Our conference partners for ITB Asia 2026 play a pivotal role in delivering high-quality insights, supporting thought leadership, and enhancing the overall attendee experience. Interested in becoming a conference partner? Please reach out to our Conference Team at conference@messe-berlin.asia.
Established in 1990, the Adventure Travel Trade Association (ATTA) is the largest global network of adventure travel leaders. Our community is made up of ~30,000 individual guides, tour operators, lodges, travel advisors, tourism boards, destination marketing and management organizations, outdoor educators, gear companies and travel media who share a belief and commitment to sustainable tourism. The connections and creativity of this vibrant community come together both virtually and in person to create and deliver the solutions that propel our businesses and our communities toward a responsible and profitable future.
http://www.cbef.org.cn/en/about.aspx?TypeId=10002http://asitaindonesia.org/
China Business Event Industry Committee, CCOIC-CCC is a non-governmental, non-profit institutional platform established by the China Chamber of International Commerce, Commercial Chamber of Commerce and related enterprises, social organizations and institutions for industry cooperation. Members include China national associations, influential MICE companies, think tanks, research institutes, colleges and universities and other institutions, and industry professionals in charge of various organizations, and famous scholars as consultant’s members. CBEIC is the board member of Joint Meetings Industry Council (JIMIC).
CBEIC is a collection of China meeting and event industry resources, with 2,300 executives of China's national industry associations, over 5,000 purchasing managers of foreign companies and state-owned enterprises, over 4,000 leaders of China's meeting and exhibition industry such as tourism bureaus, convention and exhibition bureaus, convention centers and hotels, PCOs and DMCs. IT provides the following business areas for the meeting industry.
The GDS-Movement is a pioneering, data-driven international change agency that acts to catalyse socio-economic and environmental transformation in cities and regions across the world. Our mission is to empower tourism and events professionals with the mindsets, skill sets, and toolsets to cocreate more regenerative and resilient destinations to visit, meet, and live in.
About GSTC:
The Global Sustainable Tourism Council® (GSTC®) establishes and manages global sustainable standards, known as the GSTC Criteria. There are three sets: Destination Criteria for public policy-makers and destination managers, Industry Criteria for hotels and tour operators, and MICE Criteria for Venues, Event Organizers, and Events & Exhibitions. These are the guiding principles and minimum requirements that any tourism business or destination should aspire to reach in order to protect and sustain the world’s natural and cultural resources while ensuring tourism meets its potential as a tool for conservation and poverty alleviation.
The GSTC Criteria form the foundation for GSTC’s assurance role for Certification Bodies that certify hotels/accommodations, tour operators, and destinations as having sustainable policies and practices in place. GSTC does not directly certify any products or services, but provides accreditation to those that do. The GSTC is an independent and neutral USA-registered 501(c)3 non-profit organization that represents a diverse and global membership, including national and provincial governments, leading travel companies, hotels, tour operators, NGOs, individuals and communities – all striving to achieve best practices in sustainable tourism.
Information for media and the press:Â www.gstcouncil.org/about/for-the-press/
Organized in 1928 as the National Association of Exposition Managers to represent the interests of trade show and exposition managers, the International Association of Exhibitions and Events® is the leading association for the global exhibition industry. Today IAEE represents over 12,000 individuals in over 50 countries who conduct and support exhibitions around the world.Â
Over 50 percent of IAEE’s members are directly involved in the planning, management, and production of exhibitions and buyer-seller events. The remainder of our membership consists of those who provide products and services to the industry. IAEE values and promotes diversity of membership, in terms of company size, products, and geographical area. Each active member organization is given one vote, regardless of size. Benefits of IAEE Membership include professional development, industry news and publications, industry and professional resources, service partner discounts, advocacy before government and media, leadership development and chapter membership.
Meeting Professionals International (MPI) is the largest meeting and event industry association worldwide. The organization provides innovative and relevant education, networking opportunities and business exchanges, and acts as a prominent voice for the promotion and growth of the industry. MPI has a global community of 60,000 meeting and event professionals including 13,000 engaged members. It has nearly 70 chapters and clubs with members in 75 countries. "When we meet, we change the world".
SITE is the only business events association dedicated exclusively to incentive travel professionals and the industry they serve. Founded in 1973, SITE is a professional association of 2,000+ members located in 90 countries, working in corporations, agencies, airlines, cruise companies, and across the entire destination supply chain.
SITE brings value to its members at both global and local chapter level by networking, online resources, education, certification, and advocacy. SITE is deeply committed to the next generation and operates a best-in-class Young Leaders program and dedicated annual conference.
STR is the global leader in hospitality data benchmarking, analytics and marketplace insights. Founded in 1985, STR maintains a robust global presence with regional offices strategically located in Nashville, London, and Singapore. In October 2019, STR was acquired by CoStar Group, Inc. (NASDAQ: CSGP), a leading provider of online real estate marketplaces, information and analytics in the commercial and residential property markets.
For more information, please visit str.com and costargroup.com.
Tourism Economics - An Oxford Economics Company
Tourism Economics—an Oxford Economics company—combines deep knowledge of tourism dynamics with rigorous economics to answer the most important questions facing global destinations and corporations. More than 500 companies, associations and destinations work with Tourism Economics annually as a research partner. We bring decades of experience to every engagement to help our clients make better marketing, investment and policy decisions.
World Tourism Cities Federation (WTCF), voluntarily formed by famous tourism cities and tourism-related institutions in the world under the initiative of Beijing, is the world’s first international tourism organization focusing on cities. It is headquartered in Beijing, and Chinese and English are its official languages. Starting with 58 founding members, WTCF has now grown into an international tourism organization with a total of 246 members, which covers 86 countries and regions, including 164 city members, 82 associate members and institutional members as well as 357 members among 6 branches.
Guided by the core vision of Better City Life through Tourism, WTCF holds the famous world tourism brand event Fragrant Hills Tourism Summits annually. It constructs a platform for its members to exchange experience, reinforce cooperation and build consensus. Since 2012, WTCF has hosted eleven Fragrant Hills Tourism Summits successively in Beijing (China), Rabat and Fez (Morocco), Chongqing (China), Los Angeles (USA), Qingdao (China), Helsinki (Finland), Changsha (China) and Wellington (New Zealand).
WTCF also holds regional conferences, forums, and investment and trade fairs every year. So far, in Asia-Pacific, Africa, Latin America, Europe and Central Asia, WTCF has held regional conferences and a series of trade fairs, with venue located in Penang (Malaysia), Casablanca (Morocco), Bogota (Colombia), Seville (Spain), Panama City (Panama), Samarkand (Uzbekistan), Hammamet (Tunisia) which fully enhances the global influence of WTCF.
For several years, WTCF has been the content partner of WTM London and released research reports. Meanwhile, WTCF has been the co-host of ITB Convention for eight sessions consecutively and has held ten activities, including the release of research results and theme forums on tourism market. WTCF has conducted research and released a series of research results to provide intellectual support for the global tourism industry.
After years of development and its growing ability of appeal, service, guidance and influence in the tourism industry, WTCF is credited as the fastest-growing international tourism organization in the world.
https://www.uncommonconferences.com/https://en.wtcf.org.cn/
Uncommon Conferences was established in 2019 with one simple but powerful mission:Â Fundamentally transform the way the business world meets and connects.
UC specialises in design and facilitation of unconferences & workshops – across private & public sector organisations. There are few to no PowerPoints, panels, keynotes or firesides on our watch - only carefully designed and hosted small group sessions that involve everyone in the room; not just 'the experts'. We collectively decide on - and track - our goals for gathering, and work on a tangible outcome (such as an industry report, Confidence Index or group presentations) to capture our time together.
Our gatherings enable you to have real conversations which drive meaningful change. Whether you’re solving an industry-wide challenge or looking to change behaviours internally, we provide a powerful alternative to the usual conference, meeting or workshop; in-person or online. After guiding you through a careful process of discovery and goal-setting, we design an uncommon gathering built around small group discussions, heated debate, immersive activities, joy and discovery. The best part? Everyone leaves with tangible outcomes and genuine connection.
Our clients are savvy, forward-thinking leaders, frustrated with old ways, dynamic, intent on getting the job done, and know the value of building connections with those on the same journey. They include state & federal government departments, NGOs, for-purpose organisations, industry associations, private sector B2B listed companies, and more.
We're a cure for the common.

Our Mission
Enhancing Worldwide Collaboration and Connectivity
Greatly enriching multicultural engagements
Strengthening the integration of people knowledge exchange
WRTO will focus on promoting the sharing and exchange of knowledge, cultural understanding, research travel market insights across countries, establishing relevant international standard, and advancing research travel interactions worldwide.
Organizational Mission
WRTO aims to establish global camps, quality educational institutions, international educational organizations, and governmental agencies, along with a platform for market exchange. These entities rely on study tours to spread knowledge and human culture. The focus will be on understanding concepts such as 'climate change,' 'natural disasters,' and 'sustainable development' through nature and culture. This will expand the horizons of the tourism industry, education sector, and government leaders. WRTO will guide the development of high-quality study programs, training instructors, and establish international standard study bases. It will promote the connection between humans and nature, foster the sustainable development of human culture, and encourage academic prosperity and practices in study and learning tourism. Additionally, WRTO will facilitate international research travel exchange and collaboration.