Home / Visit / Who & Why Visit

The Largest B2B Platform for Asia’s Travel Industry

  • Connect with leading global brands across Leisure, MICE, Corporate Travel, and Travel Technology to expand your supplier network and drive business growth.
  • Discover the latest products, destinations, and innovations from hotels, tourism boards, airlines, and travel-tech providers to stay informed and enhance your portfolio.
  • Network with decision-makers and industry partners to build high-value relationships that enable collaboration and future business opportunities.
  • Gain insights from top industry leaders and thought-leadership sessions to acquire practical knowledge and strategic perspectives that guide your market approach.
  • Source, compare, and benchmark solutions in one focused marketplace to make efficient, informed procurement decisions across the industry.
  • Access up-to-date intelligence on the Asia Pacific market to stay competitive and capitalize on emerging trends and business potential.
Vibrant Taiwan cultural representatives at ITB Asia 2026 trade show in Singapore.

Visitor Profiles

Innovative travel trade expo at ITB Asia 2026 in Singapore, showcasing Asia's leading tourism industry insights.

Travel Agents/Tour

Tourists networking at ITB Asia 2026 travel trade show in Singapore, showcasing Asia's tourism opportunities.

Operators Hotel Business

Innovative travel trade exhibitors at ITB Asia 2026 in Singapore.

Travel/MICE Tourist

Innovative travel trade event at ITB Asia 2026 in Singapore.

Attractions

Innovative travel trade show at ITB Asia 2026 in Singapore, connecting global tourism professionals.

Airlines/Transport Travel

Innovative trade show booth at ITB Asia 2026, Singapore, showcasing travel industry innovations and networking opportunities.

Technology Destination

Airlines and travel professionals networking at ITB Asia 2026, Singapore's premier travel trade event.

Management Companies

Innovative travel trade event at ITB Asia 2026 in Singapore, showcasing Asia's leading tourism industry developments.

Educators and more…

Who & Why Visit

With over 80% of our visitors hailing from Asia Pacific, ITB Asia is recognised internationally as a platform to conduct business and establish quality contacts. Travel trade professionals across the following industry sectors are represented within our visitor profiles:

Attendee Profiles for ITB Asia 2026 travel trade show in Singapore, showcasing visitor types and reg.

Who can attend ITB Asia as a visitor?

ITB Asia welcomes trade and business visitors from the travel and tourism industry, including travel agents, tour operators, corporate travel managers, MICE professionals, hospitality and tourism providers, and travel tech companies who are attending in a professional capacity.

Buyers at ITB Asia include qualified travel professionals such as leisure and corporate travel buyers, agency networks, MICE planners, and procurement decision‑makers looking to source suppliers, products and partnerships.

No — ITB Asia is a B2B trade event and is not open to the general public. Attendance is limited to industry professionals with a valid trade visitor, buyer, or exhibitor pass.

Visitors can connect with exhibitors and buyers through business appointments, networking lounges, conference sessions, special events, and informal meet‑ups designed to foster collaboration and new business opportunities.

You can register online as a visitor by completing the trade visitor form here:
Trade visitor: https://webreg.biz/itbasia-2026/

Innovative travel industry showcase at ITB Asia 2026 in Singapore, premier travel trade event.

ITB Asia is an Approved International Fair (AIF). This is an endorsement by the Singapore Exhibition and Convention BureauTM (SECB) attesting to the quality and international appeal of our show. You will be assured of: 

Reaching a significant number of regional and international trade visitors. Participating in an event that has a good track record with at least 1 edition in Singapore.