ITB Asia, Asia’s Largest Travel Trade Show, is an annual 3-day B2B trade show and convention designed to bring together the key travel industry leaders in the region. It convenes international exhibitors and buyers from the MICE, Leisure and Corporate segments.
Today, ITB Asia is the premier meeting place for the travel trade industry for forging new partnerships and strengthening existing business relationships with the most important players in the region.
ITB Asia 2026 will be held in Sands Expo & Convention Centre in Singapore from 21-23 October 2026. The show is organised by Messe Berlin Asia Pacific.
Bringing more than 18,000 attendees from the MICE, Corporate, Leisure sectors
Approximately 1:1 ratio between buyers and exhibitors
Over 132 countries & territories represented; the most international travel trade show in the region
It’s a great opportunity to be part of ITB Asia 2025, as it allows us to connect with our partners and reconnect with people we haven’t seen over the past year. It truly is a wonderful occasion to meet and strengthen relationships.
Thank you, ITB Asia, for providing this valuable opportunity to connect with the world. The event brings together a wide range of travel professionals from across Asia and beyond, making it a great platform for us to showcase Taiwan.
ITB Asia goes very well in terms of connecting people. People get to see what we have to offer, and they show great interest. The quality of buyers is also excellent, and everything is very well organised.
ITB Asia is intriguing and invigorating. It's nice to see everyone in the travel segment come together and innovate and think about the future of travel.
ITB Asia, Asia’s Largest Travel Trade Show, is an annual 3-day B2B trade show and convention designed to bring together the key travel industry leaders in the region. It convenes international exhibitors and buyers from the MICE, Leisure and Corporate segments.
Today, ITB Asia is the premier meeting place for the travel trade industry for forging new partnerships and strengthening existing business relationships with the most important players in the region.
ITB Asia 2026 will be held in Sands Expo & Convention Centre in Singapore from 21-23 October 2026. The show is organised by Messe Berlin Asia Pacific.
ITB Asia is a B2B travel trade event for industry professionals, including buyers (corporate travel managers, MICE planners, agents), exhibitors (tourism boards, hotels, airlines, travel tech providers), and trade visitors seeking to network, source products, and explore business opportunities across leisure, MICE, corporate travel, and travel technology.
ITB Asia represents key sectors across the travel and tourism industry, including leisure travel, MICE (meetings, incentives, conferences, and exhibitions), corporate travel, and travel technology, alongside related industries such as hospitality, aviation, cruise, destinations, attractions, and tourism boards.
You can register for ITB Asia 2026 online by selecting your attendee type and completing the relevant form:
Trade visitor: https://webreg.biz/itbasia-2026/
Exhibitor: https://messe-berlin-asia.my.salesforce-sites.com/ExhibitorsRegistration?event=701Ig000000PhaL
Buyer (application required): https://na.eventscloud.com/ehome/index.php?eventid=862976&tabid=1271874&is_admin=1
