ITB Asia welcomed over 1,000 exhibitors, over 1,400 buyers and more than 18,500 participants. As a targeted B2B show, ITB Asia is a must attend event for all travel professionals. Leverage on ITB Asia, Asia’s Leading Travel Trade Show.
Asia’s largest travel trade show, bringing 18,000+ participants over three days
70% of attendees are decision makers
Over 132 countries represented
More than 60,000 Business Appointments every year
More than 1,500 buyers, with 60% based in Asia
90% high quality buyers, curated by our Buyers Elite Partner Programme
Guaranteed 1:1 ratio between buyers and sellers
1 in 2 buyers signs contracts with exhibitors
The diverse mix of exhibitors, buyers and visitors at ITB Asia creates unparalleled business opportunities — connecting decision‑makers and industry leaders across the travel trade ecosystem.
Exhibitors can expand qualified leads and meetings through our Business Matching platform to connect with buyers and partners efficiently
Companies looking to showcase their destinations, products and services and network with like-minded individuals attend ITB Asia to discover potential leads and establish high quality contacts.
“98% of exhibitors say that ITB Asia is the highest quality travel trade show in Asia Pacific”
Buyers can schedule pre‑matched meetings and optimise networking using Business Matching, enhancing your time at the show.
ITB Asia’s Buyer Programme acts as a platform for travel procurement professionals to explore new business frontiers, sign deals, discover new travel products/destination and negotiate pricing/packages with exhibitors.
“90% of attending buyers are c-level / key decision makers in travel 90% procurement / contracting”
As the go-to-event for travel trade professionals, ITB Asia serves as a platform to discover new business opportunities, gain industry insights and an all-encompassing networking hub for the travel trade industry.
“98% of all delegates confirm that ITB Asia is the most international travel trade show in Asia Pacific”
