Travellers in Asia rely on OTAs for travel booking more than almost any other region. Accordingly, businesses must navigate how to optimise the balance between OTAs and the broader channel and distribution ecosystem to drive sustainable, profitable growth.
For travel and hospitality leaders, defining the right channel strategy means aligning reach, customer engagement, pricing, and acquisition efficiency across both direct and third-party platforms. Success increasingly depends on building a distribution mix that supports business goals while meeting evolving traveller expectations.
Join our 45-minute session to learn how to recalibrate your channel strategy and hear from industry peers about how they have done so to maximise success.
This session is for senior leaders across leisure, travel, and tourism who want to define their strategic roadmap and drive commercial growth over the next 1-2 years. By attending, you will gain:
