In Asia, travellers rely on online travel agencies (OTAs) more than in almost any other region globally. While these platforms provide scale and visibility, they also compress margins, challenge pricing discipline, and complicate channel mix decisions.
For travel and hospitality leaders, defining the right role and strategy for OTAs is critical to driving sustainable, profitable growth — while strengthening direct channels, improving customer ownership, and optimising acquisition costs without sacrificing reach.
In this practical 45-minute session, discover how to recalibrate your channel strategy and learn from industry peers how they are balancing platform partnerships with direct channel investments to sustain growth.
