Across APAC, destinations are doubling down on MICE to increase tourism receipts, mitigate seasonality, and strengthen their position as business hubs. However, growth is not without challenges. Competition is intensifying, corporate travel policies are evolving, and infrastructure and execution gaps remain.
For tourism authorities and industry stakeholders, long-term success will depend on sharpening value propositions, aligning public–private priorities, and investing selectively to attract high-value events and corporate demand.
Join this 45-minute fast-track session to explore how to build a competitive MICE strategy, and learn from public and private sector leaders how they are strengthening destination appeal, improving coordination, and delivering measurable economic impact.
