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WHY EXHIBIT

Leverage on ITB Asia, Asia’s Leading Travel Trade Show. With more than 18,000+ attendees from 132 countries and territories, meet the exhibitors and buyers across all segments of MICE, Corporate and Leisure with our unique matchmaking system.

Asia's Largest Travel Show

  • Meet more than 18,000+ attendees from MICE, Corporate & Leisure sectors 
  • Over 132 countries and territories represented; ITB Asia is the most international travel trade show in the region
Smiling business professionals applauding at ITB Asia 2026 travel trade show in Singapore.

WHO EXHIBITS

ITB Asia brings together a broad spectrum of global travel suppliers and solution providers. Exhibitors from across the international travel and tourism value chain are represented within our exhibitor profiles.

Meet Buyers For Your Business

  • Capture the immense growth of the Asian outbound market with over 60% buyers based in Asia
  • Almost 1:1 ratio between buyers and exhibitors
  • Meet over 1,500 quality buyers from MICE, Corporate and Leisure Sectors
  • 70% of attendees are decision makers
  • 90% recommended buyers from Buyers Elite Partner Programme
  • 100% pre-scheduled appointments

Enhance Brand Positioning

  • Exhibit at ITB Asia to position your organisation as a leading brand in Asia
  • Establish contacts with partners, suppliers and buyers from over 132 countries
  • Penetrate, develop and establish presence in new markets

Exhibit Profiles

ITB Asia 2026 attracts a wide range of exhibitors from the MICE, Leisure, Corporate, and Travel Technology sectors. The following infographic highlights key exhibitor profiles and participation trends to help you understand the opportunities at the show.

Celebration of ITB Asia 2026, Asia's leading travel trade show in Singapore.

Accommodation

Innovative travel trade event at ITB Asia 2026 in Singapore, connecting Asian tourism professionals.

Business Travel/M.I.C.E

Asian travel trade event at ITB Asia 2026 in Singapore, showcasing industry innovation and networking opportunities.

NTO/CVB (Tourism Boards)

Vibrant trade show floor at ITB Asia 2026 in Singapore with global travel industry professionals.

Travel Agents/Tour Operators

Innovative exhibit booth at ITB Asia 2026 travel trade show in Singapore.

Travel Technology

Innovative travel trade event at ITB Asia 2026 in Singapore showcasing Asia’s leading tourism industry.

Transport

Vibrant trade show scene at ITB Asia 2026 in Singapore, showcasing key industry players and networking opportunities.

ITB Asia is an Approved International Fair (AIF). This is an endorsement by the Singapore Exhibition and Convention Bureau (SECB) attesting to the quality and international appeal of our show. You will be assured of:

  • Reaching a significant number of regional and international trade visitors.
  • Participating in an event that receives marketing support from the Singapore Exhibition and Convention BureauTM (SECB)) through its website, e-newsletters and press releases.
  • Being eligible for Double Tax Deduction (DTD) if you are a Singapore-registered company exhibiting in this event and not enjoying any tax relief under the Economic Expansion Incentives Act.
Innovative travel industry showcase at ITB Asia 2026 in Singapore, premier travel trade event.

For more information, visuals and entitlements of our various stand packages and space options, please visit the link below: