How Exhibitors Generate Quality Leads at ITB Asia

Busy exhibition booths at ITB Asia 2026 travel trade show in Singapore.

Lead generation at industry trade shows is often only as effective as the system behind the event. Many exhibitors end up spending months chasing contacts collected at events, only for their attempts to result in cold leads, missed opportunities, and wasted resources.  ITB Asia works to ensure that our exhibitors do not face this problem. […]

ITB Asia 2024 Kicks Off: The Largest and Most Diverse Edition Ever

Colorful lion dance performers and officials at ITB Asia 2024 opening ceremony in Singapore, celebrating the travel trade event.

Bringing together over 85 tourism organisations and convention bureaus from across the globe, the 17th edition of ITB Asia promises to be the most expansive and diverse yet. The 3-in-1 show features a 75% increase in African exhibitors and 25% growth from Europe. This year, attendees will gain insights from 160 expert speakers and 100 […]

Thank You

Home Thank you for downloading 2025 Post Show Report Your report is now ready and provides an overview of key event outcomes, attendee insights, and industry trends from Asia’s leading travel trade show. For the latest updates and announcements, follow ITB Asia on LinkedIn and Facebook. We look forward to welcoming you at ITB Asia […]

Media Partners

Home Interested in becoming ITB Asia media partner? Please reach out to our Media Team at media@itb-asia.com. BorneoTalk BorneoTalk is a Kuching-based magazine dedicated to producing high quality content focussing on travel, leisure, adventure, people, culture, nature, food and festival in Borneo and beyond. BOTT – Business of Travel Trade Travel is that one elixir that […]

Hosted Buyer Information

Home How To Qualify This page provides essential information for invited hosted buyers attending ITB Asia 2026, including eligibility, benefits, and the registration process. ITB Asia upholds a strict validation process to ensure all attending buyers are serious decision makers. The validation process is based on the following: Commitment to a set number of appointments with ITB […]