With tourism on the rise globally, tourists are becoming increasingly demanding: sustainability, hyper-personalisation and AI generated travel itineraries might be common buzzwords, but what can industry leaders do to stay ahead of their peers?
Join Lovrenc Kessler and gain insights from Simon-Kucher’s latest global tourism study and the implications for senior management.
As the global travel landscape evolves, the expectations of travellers are undergoing a dramatic transformation. To ensure long-term success, destinations must innovate and adapt to these changing preferences. Gone are the days when travellers were satisfied with traditional offerings—today’s visitors demand personalised, seamless, and immersive experiences that cater to their unique interests and values.
Join us in this series of talks by national tourism organisations (NTOs) from around the world and be inspired by how destinations are evolving in response to these shifts, integrating both technology and authenticity to create unforgettable, future-proof experiences and position themselves for sustained growth in the years ahead.
Join us for the launch of Skyscanner’s latest Horizons Report. Based on a survey across 15 global markets and insights from the search and demand trends of our 160 million+ monthly users, this report delves in the next year of travel offering valuable insights to inform and shape your destination marketing strategies. From the latest trends in AI adoption as part of the trip-planning process, to the key factors influencing destination choice, this session will allow you to stay ahead in the ever-evolving travel landscape.
Unlock the secrets to winning the Chinese outbound travel market! Hear from one of China’s top tourism marketing leaders on how to craft content, segment audiences, and manage your brand to capture attention and grow your market share. Perfect for hotels, airlines, and tourism boards looking to expand or deepen their presence in Mainland China.
As the global travel landscape continues to evolve, the tours and activities sector plays a crucial role in shaping memorable, meaningful travel experiences. Traveller expectations have shifted towards a more conscious, thoughtful approach to travel, with increased demand for sustainable options, local cultural immersion, and responsible tourism.
Join us as we discuss strategies for experience providers to stay relevant in a rapidly evolving industry, offering insights on how to adapt to new market demands and build long-term customer loyalty.
The Mekong region is redefining the future of tourism in Asia—where creativity, innovation, and sustainability meet evolving traveller expectations. As visitors seek authenticity, deeper connections, integrated offers, and seamless experiences, the region’s diverse assets in culture, history, gastronomy, nature, outdoors and adventure, islands and beaches, and wellness reveal immense untapped potential. This session explores how destinations in Southeast Asia can harness emerging trends—personalised journeys, regenerative tourism, and digital innovation—through people-centricity, agile strategies, and stronger regional collaboration to drive the Mekong region’s next wave of competitive and future-ready tourism and secure its position in a global tourism landscape.
Today, consumers increasingly seek experiences that balance connection with others and personal growth. Travel is one of the only domains that enables us to access these experiences simultaneously – in turn, positively influencing consumer happiness, and enabling consumers to bridge the gap between the world they live in and their aspirations.
With travel accounting for almost a third of APAC consumers’ annual card expenditure, brands can leverage travel to foster stronger customer relationships; differentiate from competition; and deliver measurable business impact.
At this upcoming fireside chat with Katrina Nicholas, industry expert Todd Handcock will be revealing key insights that include:
Sustainable tourism requires collective action and clear standards. This session explores how GSTC Standards supports destinations, accommodations, and tour operators in achieving tangible sustainability outcomes. Learn how GSTC engages governments, industry players, and stakeholders to align policies, practices, and incentives, fostering collaboration that drives real-world impact. Through examples and insights, discover how certification, partnerships, and strategic engagement can transform sustainability from a guideline into a competitive advantage, positioning businesses and destinations for a resilient and responsible tourism future.
This session explores hotel performance trends and outlook across Southeast Asia through 2025 and beyond. We’ll examine recovery in occupancy, ADR, and RevPAR, demand across key markets, development activity, and forward-looking data.
Attendees will gain a clear view of performance across major destinations, pipeline developments, and demand drivers. The session will also highlight strategic opportunities for operators, owners, and investors navigating this dynamic region. Join us for a data-driven look at what lies ahead for Southeast Asia’s hospitality sector.
This session discovers wellness tourism trends and sharing ideas of unique travel offers for travel agencies across wellness travel opportunities to differentiate from their competitors.
Wellness travel is another frontier for travel agencies to pursue revenue and win the games in their local markets.
