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Who Attends as a Buyer

ITB Asia hosted buyers are classified as serious travel procurement professionals and their main purpose of attending ITB Asia would be to explore new business frontiers, sign deals, explore travel products/destination and negotiate pricing/packages with exhibitors. 

Hosted buyers are decision makers of the outbound market and they have significant track records in organising trip/events in several destinations outside of home country.

Colorful group at ITB Asia 2026 travel trade show in Singapore, showcasing Asian cultural diversity.
Luxury travel trade show at Singapore, ITB Asia 2026, showcasing global industry trends and connections.

Titles of buyers include:

  • C-level executives
  • Corporate companies with incentive programmes
  • Destination management companies (outbound)
  • Event planners
  • Incentive/motivation houses
  • International associations
  • Meeting planners
  • Professional conference organisers (PCO)
  • Professional event organisers (PEO)
  • Travel agents

and more…

If you’re one of the above, register your interest today! 

Not a travel buyer?

We welcome everyone in the travel trade industry and related companies including advisors, consultants and academics. Feel free to purchase a visitor ticket here.

For more information about buyer’s programme, contact us at buyer@itb-asia.com.