MICE Show Asia 2026 will feature a curated line-up of MICE-focused activities designed to enrich the attendee experience, including the new Association Executive Networking Session, the returning Pinnacle Partners Experience and the Global MICE Collaborative’s MICE Fundamentals Workshop, creating more opportunities for networking, professional development and industry exchange.
Singapore/Berlin, 18 August 2026 – MICE Show Asia 2026 will return from 21 – 23 October 2026 at the Sands Expo & Convention Centre, Singapore, bringing together destinations, venues, MICE suppliers, meeting planners, corporate travel professionals and buyers to build partnerships and explore business opportunities across Asia Pacific.
The expansion reflects continued demand for business events opportunities across the region, as buyers and suppliers navigate changing expectations around destinations, event experiences, flexibility, technology, sustainability and the growing importance of measurable business and experiential value.
A growing marketplace with a focused buyer community
MICE Show Asia 2026 will connect an expanding marketplace of international and regional MICE suppliers with a diverse community of MICE and corporate travel buyers, reinforcing its role as a focused business platform for Asia Pacific.
Confirmed exhibitors include Ayana, Festive Events, Le Meridien Phuket Beach Resort, Liberty International Tourism Group, Sapporo Convention Bureau, Sri Lanka Convention Bureau, Uganda Convention Bureau, Uniworld Boutique River Cruises, among others.
“MICE Show Asia is evolving in line with the needs of today’s business events industry,” said Darren Seah, Executive Director, Messe Berlin Asia Pacific. “Buyer expectations are changing, with greater emphasis on measurable outcomes, meaningful experiences and value from meetings and events. At the same time, suppliers need relevant opportunities to connect with decision-makers and understand where the market is heading. MICE Show Asia brings these needs together by combining business connections with networking, knowledge exchange and professional development within one platform.”
This focus on business connections is also reflected in the growing community of more than 200 MICE buyers. Among the confirmed buyers to date are representatives from leading organisations including Amex GBT, Asian MICE Planner Co. Ltd, Be Event Group, ConferenceDirect, Culturebrand Luxury Travel & Events, HelmsBriscoe, International Conference Services, K.I.T. Group APAC Pte Ltd, LamontCo, Technical Communications Intelligent Japan Inc, TUI Travel Center, World Association for Medical Law and the World Psychiatric Association, with many more influential buyers from across the MICE, leisure and corporate travel sectors expected to join in the lead-up to the show.
More ways to connect, experience and develop
As the marketplace grows, MICE Show Asia is also expanding the ways in which industry professionals can connect and create value beyond the exhibition floor. The 2026 edition will feature a series of curated networking, experiential and professional development initiatives designed to create deeper connections and practical value for the MICE and corporate travel community.
Making its debut in 2026, the Association Executive Networking Session will bring together association executives in an invitation-only setting for peer-to-peer exchange, industry networking and discussions around shared opportunities and challenges.
Following its successful debut in 2025, the Pinnacle Partners Experience at MICE Show Asia returns for a second edition. Curated and led by Uncommon Conferences, the invitation-only experience will bring together a select group of MICE and corporate buyers for a closed-door experiential session. Moving beyond traditional conference formats, the experience will encourage participants to explore the challenges and opportunities facing today’s B2B event planners through an immersive and highly interactive format. As David Sand, Group CEO, Uwin Iwin Incentives, said following the 2025 experience: “It’s always a joy for me to be exposed to uncommon experiences and I thoroughly enjoyed the morning. I wish there were more of these weaved into the same old same old bigger events.”
The MICE Fundamentals: Conference, Exhibition & Incentive Events Workshop, curated by Global MICE Collaborative, will provide a further professional development opportunity. This ticketed workshop is designed to upskill and reskill emerging MICE professionals and new entrants to the industry. Led by experienced practitioners representing the International Association of Exhibitions and Events (IAEE), Meeting Professionals International (MPI) and Society for Incentive Travel Excellence (SITE), the workshop will cover the fundamentals of designing and delivering successful conferences, exhibitions and incentive events, combining practical learning with real-world applications, industry networking and access to useful tools and resources.
Together, these initiatives reinforce MICE Show Asia’s role beyond a traditional trade exhibition, providing multiple opportunities for industry professionals to do business, exchange knowledge, develop skills and build deeper industry connections.
Exploring the future of MICE
Building on its role as a business marketplace, the MICE Show Asia 2026 conference programme will bring together industry leaders, MICE buyers, destinations, corporate travel professionals, technology experts and business events specialists to examine the trends and commercial priorities shaping the future of meetings, incentives, conferences and events across Asia Pacific.
The programme will explore how the evolving MICE buyer is reshaping destination selection, event experiences and business outcomes, alongside the growing importance of flexibility, value and personalisation. Discussions will also examine how destinations and suppliers can win the next generation of business events, while digital transformation and AI open new possibilities for planning and delivering more impactful experiences.
Looking ahead, the programme will address the changing corporate traveller, sustainability, resilience and emerging opportunities, exploring what it takes to build a future-ready MICE industry in Asia Pacific. These conversations will bring together perspectives from across the business events, corporate travel, technology, venue and destination ecosystem.
Featured speakers include:
- Pom Corpuz, VP Corporate Travel Consulting – APAC, Chase Travel Corporate Solutions
- Navodit Srivastava, Hospitality Cloud Leader Asia Pacific, Cvent
- Scott Nodsle, Managing Director, International, Encore EMEA & APAC
- Vivek Neb, EVP & Managing Director, Travel & Tourism, Escalent
- JingWen Wong, Head of SEA, FCM Meetings & Events
- Errol Lim, COO, Jublia AI
- Florian Jacque, Co-Founder & CEO, Midstay & MicePro
- Michael Kruppe, CEO / General Manager, Shanghai New International Expo Centre (SNIEC)
- David Hughes, Managing Director, Asia Pacific, Uniglobe Travel International
Global expertise and regional insight
MICE Show Asia’s conference programme is supported by an international and regional network of industry organisations spanning business events, exhibitions, incentive travel, sustainability and market intelligence.
Key conference partners include China Business Event Industry Committee (CBEIC), providing China and regional business events perspectives; Global MICE Collaborative, a joint initiative of IAEE, MPI and SITE, bringing expertise across exhibitions, meetings and incentive travel; Global Sustainable Tourism Council (GSTC), bringing expertise on sustainability and its growing role in MICE destinations; Tourism Economics, providing data-driven market intelligence, economic outlook and industry trends; and Uncommon Conferences, contributing experiential event design and practitioner-led insights.
Partners will contribute thought leadership and expert perspectives, industry insights and market intelligence, trend analysis and industry outlooks, practitioner-led discussions and workshops, as well as global best practices and regional perspectives. Together, these partnerships strengthen MICE Show Asia’s position as both a business marketplace for buyers and suppliers and a platform for industry knowledge exchange and professional development.
Connecting MICE, travel and technology
MICE Show Asia 2026 will take place alongside ITB Asia and Travel Tech Asia, bringing the MICE, travel and technology communities together through the wider ITB Asia ecosystem.
“The value of MICE Show Asia lies not only in connecting international MICE suppliers with buyers, meeting planners and corporate travel professionals across Asia Pacific, but also in bringing the wider MICE, travel and technology communities together through the ITB Asia ecosystem,” said Darren Seah. “This combination creates opportunities to do business, exchange ideas and build relationships that extend well beyond the exhibition floor.”
Exhibitor Registration: Register as an exhibitor for MICE Show Asia 2026
Visitors can access MICE Show Asia, ITB Asia and Travel Tech Asia with the All Access Pass, providing one integrated experience across the three co-located events and enabling attendees to discover new business opportunities, exchange knowledge and connect with a broader cross-section of the Asia Pacific travel industry.
Visitor registration – All Access Pass: Access MICE Show Asia, ITB Asia and Travel Tech Asia with one pass.
For more information, visit:
www.miceshowasia.com
www.traveltechasia.com
www.itb-asia.com