AI is no longer a siloed tool — it is becoming the connective tissue of the global tourism ecosystem. This session offers a big-picture view of how AI will influence distribution networks, marketing strategies, sustainability initiatives, and cross-industry collaborations.

Here comes the turning point where consumers are more empowered than ever, they can be reached, persuaded, only by real emotional and economical value and utility. Come and hear how you yourself can make future trips to be free, and how you can leverage this revolution of power dynamics shift to empower your business’s ability to engage with customers.

This session explores how online travel agencies (OTAs) are leveraging stablecoin payments to reach new customer segments and drive growth. In conversation with one of our OTA clients, we’ll unpack how accepting stablecoins helps differentiate their offering, improve payment efficiency, and boost revenue.

Car rental remains the most analog part of digital travel. Travelers still retype details, show physical documents, and leave unfair deposits because systems don’t know how to trust them. This session explores how technology can enable a truly frictionless and consistent travel experience—through digital identity, real-time assistance, and intelligent automation that builds trust instead of pressure. True customer-centricity combines personalisation with global consistency: travellers should feel equally recognised and understood anywhere within a brand. As travel evolves from efficiency to empathy, technology will redefine confidence—turning every journey into a seamless, trustworthy, and human experience.