Travel for MICE and events has bounced back strongly, with further growth anticipated in coming years. In this session, I’ll share some insights on this rebound and the outlook for MICE and business travel overall – both globally and for countries in APAC. These insights will draw on available data for selected countries to discuss recent trends in MICE travel, and on survey data – including that collated from ITB Asia attendees – to discuss the expectations of industry participants for MICE, as well as potential risks and opportunities on the horizon.
The AI Factor in Events. Step into the future of events with AI-driven innovation. This keynote unveils the hottest AI applications that are transforming event planning, execution and attendee interaction, crafting bespoke and unforgettable experiences that push the boundaries of what’s possible.
This presentation explores the use of AI and digital innovations in enhancing experiences at events. Focusing on three core areas—AI-powered networking, AI-driven customer support, and adaptive event experiences—it will provide event professionals with actionable strategies for integrating these technologies.
Sustainability is no longer optional in the MICE industry, but a driver of innovation and long-term resilience. This session looks ahead to the next decade, exploring how emerging technologies, evolving standards, and new business models will reshape sustainable events. In this session the speakers will discuss practical strategies that move beyond today’s practices to anticipate tomorrow’s challenges and opportunities, ensuring the industry is equipped for a rapidly changing future.
What truly crafts an unforgettable immersive experience? Is it groundbreaking technology like AI, VR, or digital worlds? Dynamic interactivity and gamification? Breathtaking audio-visuals? While these elevate engagement, they are merely tools. It is not the tools that you use but the stories that you tell. This session explores the power of storytelling in designing meaningful, immersive experiences that ignite imagination, stir emotion, and forge deep connections.
Exhibitions, conferences, and business events can benefit from many lessons from fitness competitions such as HYROX and Spartan races. Elements of fun and community building can be harnessed to further create loyalty, memorable experiences, and new revenue streams. In fact, fitness and active wellness travel tourism has become a growing trend over the last several years globally and is expected to reach US $1.3 trillion in 2025. Join Ben Veechai, in this fun and entertaining session which will inspire you to look at your event, venue, or business strategy in new ways.
As corporate travel continues to evolve, corporate travel managers, event executives, and TMCs must navigate new challenges and opportunities. This panel will explore the shifting trends in corporate travel, including sustainability, cost management, technology integration, and traveller experience. Experts from both regional and global markets will share insights on how Asia’s corporate travel sector is adapting to new business needs, digitalisation, emerging policies and practices.
The future of travel won’t announce itself — it’ll just show up in your inbox, your Teams chat, or your next itinerary change. AI agents are quietly reshaping corporate travel: automating, predicting, and evolving behind the scenes. We’ll explore how invisible tech is becoming indispensable — and why you’ll soon depend on AI agents you barely notice. From smart copilots to virtual assistants, meet the travel agents of tomorrow: fast, tireless, intuitive — and already on board.
China’s MICE market is undergoing a profound transformation, marked by upgraded demands, the evolution of traditional models, and the accelerated shift in customer groups. Emerging business forms are driving new market needs, leading to the rapid rise of innovative enterprises and fresh approaches within the industry. In response, MICE players are entering a peak period of building global resource connection platforms and developing products that go beyond the conventional — incorporating cultural richness, innovative experiences, and outstanding event planning.
Join us in this session as we explore how these trends are reshaping the business of MICE and what it means for creating impactful experiences in the future.
In an increasingly interconnected world, the true measure of success in meetings and incentives lies in understanding what inspires and engages audiences across different regions. This high-level discussion brings together visionary leaders from Europe, America, and Asia to share their perspectives on how cultural nuances, business practices, and motivational drivers shape the way meetings and incentive programmes are designed and delivered. From crafting memorable incentive experiences to balancing global consistency with local relevance, panellists will uncover the strategies that resonate across continents. Join us for an elite exchange of ideas that will redefine how the industry approaches engagement and excellence worldwide.
