In a service-driven industry like MICE, where human connection defines success, technology and AI are often perceived as threats to authenticity. In this session, Michel Huguenin challenges that notion by showing how digital tools can become powerful allies in the pursuit of service excellence. From enhancing personalization and streamlining operations to empowering teams to focus on high-value interactions, he shares practical examples and strategic insights on how the right tech stack can elevate the client experience—without compromising the human touch. On the contrary, technology can reinforce what makes great service truly exceptional.

Meeting planners’ expectations are evolving rapidly, reshaping how hotels present and deliver their value. This session highlights the new priorities shaping planner decisions, the key factors that drive conversions, and the strategies hoteliers can use to rise above the competition. Discover how to refine your pitch, build stronger connections, and consistently win more MICE business by aligning with the evolving planner mindset.

AI is no longer a siloed tool — it is becoming the connective tissue of the global tourism ecosystem. This session offers a big-picture view of how AI will influence distribution networks, marketing strategies, sustainability initiatives, and cross-industry collaborations.

The number of affluent business travellers is rising at unprecedented speed — and so are their expectations. In this session, Tatiana Sheremetieva unveils the trends redefining luxury MICE and business travel: from ultra-exclusive, hyper-personalised experiences to discreet service excellence, sustainability with style, and wellness-first itineraries. With two decades of global business expertise serving HNW and UHNW clients, she reveals what truly captivates the world’s most discerning guests – and how industry leaders can stand out and win in this fiercely competitive market.

Here comes the turning point where consumers are more empowered than ever, they can be reached, persuaded, only by real emotional and economical value and utility. Come and hear how you yourself can make future trips to be free, and how you can leverage this revolution of power dynamics shift to empower your business’s ability to engage with customers.

The travel and tourism industry is facing one of the most competitive hiring landscapes in decades, with talent shortages, shifting employee expectations, and the rapid rise of new technologies reshaping the workforce. Join us and learn how leaders in the Travel and Tourism industry can rethink strategies to attract and retain top talent in a global market under pressure.

This session explores how online travel agencies (OTAs) are leveraging stablecoin payments to reach new customer segments and drive growth. In conversation with one of our OTA clients, we’ll unpack how accepting stablecoins helps differentiate their offering, improve payment efficiency, and boost revenue.

Children under 12 are now key influencers in family travel—and businesses are taking note, turning this shift into strategic advantage. Today’s families want more than just fun; they seek enriching, educational experiences.

Brands can stand out by adopting a strategy of family-friendly stays, purposeful play, and fuss-free dining—aligning interactive activities with safety and comfort through thoughtful spaces and programming.

Join this session to learn how to drive exceptional family experiences, and create memorable, multi-generational moments that keep families coming back. Don’t just welcome families—grow with them.

Car rental remains the most analog part of digital travel. Travelers still retype details, show physical documents, and leave unfair deposits because systems don’t know how to trust them. This session explores how technology can enable a truly frictionless and consistent travel experience—through digital identity, real-time assistance, and intelligent automation that builds trust instead of pressure. True customer-centricity combines personalisation with global consistency: travellers should feel equally recognised and understood anywhere within a brand. As travel evolves from efficiency to empathy, technology will redefine confidence—turning every journey into a seamless, trustworthy, and human experience.