APAC travellers are seeking richer, more meaningful journeys. Drawing on exclusive Tripadvisor data & insights, this session explores the seismic shift toward experience-driven travel as well as future trends expected for this category.
Learn the top motivators, trending activities, and actionable strategies for engaging APAC’s new generation of purpose-led explorers.
Travel for MICE and events has bounced back strongly, with further growth anticipated in coming years. In this session, I’ll share some insights on this rebound and the outlook for MICE and business travel overall – both globally and for countries in APAC. These insights will draw on available data for selected countries to discuss recent trends in MICE travel, and on survey data – including that collated from ITB Asia attendees – to discuss the expectations of industry participants for MICE, as well as potential risks and opportunities on the horizon.
Ready to see how AI is rewriting the rules of hospitality demand generation?
The hospitality landscape is evolving fast. AI and data aren’t just tools anymore; they’re growth engines. Hotels leveraging AI-powered insights are unlocking unprecedented opportunities to drive sustained growth and deliver personalised guest experiences that truly resonate.
In this session, we’ll break down demand generation as the cornerstone of long-term revenue growth and show how AI is reshaping the way hotels market, sell, and engage with travellers. From Generative to Agentic AI, the future demands hotels be ready for decisions powered by both humans and machines.
You’ll walk away with actionable strategies to:
Join us to discover how data and AI can turn every challenge into an opportunity, and insights into profitable demand.
The evolving needs of the travelling consumer reflect how they plan, experience, and spend on travel.
Today’s travellers are on the lookout for new destinations and experiences. They are digitally savvy and socially conscious, and value personalised, flexible travel solutions. There is also enhanced interest in health, wellness, and multigenerational travel. They want a unique journey, right from the start. This includes creating a holistic travel experience by transforming the airport lounges into a “destination before departure,” not just a waiting area. Incorporating technology for personalised services and diverse culinary experiences tends to also whet their appetite.
Industry expert Mei Mei Song will join us to share her experience on how to curate for the travelling consumer, and the tools and innovative technologies to make their journeys more meaningful and memorable.
The AI Factor in Events. Step into the future of events with AI-driven innovation. This keynote unveils the hottest AI applications that are transforming event planning, execution and attendee interaction, crafting bespoke and unforgettable experiences that push the boundaries of what’s possible.
Hospitality distribution is at a crossroads. Hotels face mounting pressures from OTA dependency, fragmented tech systems, and powerful loyalty programs run by global chains. However, challenges invite opportunity. This speech examines how emerging forces like embedded commerce, artificial intelligence, and social media discovery are transforming the way guests find and book stays. It argues that independents can compete by building smarter partnerships, investing in connected digital infrastructure, and capturing first-party data to own the guest relationship. The future belongs not to those who resist change, but to those bold enough to embrace disruption and turn it into advantage.
Embark on a journey of opulence and discovery aboard the Trans-Siberian Express, a 12-day luxury rail tour from Moscow to Ulan Baatar. This exclusive experience features private dining, gourmet cuisine, and lavish compartments, with immersive stops in Kazan, Ekaterinburg, Novosibirsk, Lake Baikal, and beyond. Join us as we unveil a new frontier in high-end travel through the heart of Siberia.
This presentation explores the use of AI and digital innovations in enhancing experiences at events. Focusing on three core areas—AI-powered networking, AI-driven customer support, and adaptive event experiences—it will provide event professionals with actionable strategies for integrating these technologies.
Personal technology is redefining travel by using AI to create personalised itineraries and recommendations for each traveller. With these AI-powered tools, users receive seamless support for planning, booking, and real-time assistance anywhere in the world.
Embark on a journey of opulence and discovery aboard the Trans-Siberian Express, a 12-day luxury rail tour from Moscow to Ulan Baatar. This exclusive experience features private dining, gourmet cuisine, and lavish compartments, with immersive stops in Kazan, Ekaterinburg, Novosibirsk, Lake Baikal, and beyond. Join us as we unveil a new frontier in high-end travel through the heart of Siberia.
Sustainability is no longer optional in the MICE industry, but a driver of innovation and long-term resilience. This session looks ahead to the next decade, exploring how emerging technologies, evolving standards, and new business models will reshape sustainable events. In this session the speakers will discuss practical strategies that move beyond today’s practices to anticipate tomorrow’s challenges and opportunities, ensuring the industry is equipped for a rapidly changing future.
This session will share AI+big data-driven insights into the evolving landscape of Chinese outbound tourism. From family travellers seeking cultural immersion to digital-savvy millennials chasing unique experiences, it will highlight key trends and real-world examples to show how destinations and brands can leverage technology to better understand, engage, and convert this high-value market.
In today’s rapidly evolving hospitality industry, redefining what it means to provide exceptional service involves blending innovation with the core values of classic hospitality. Modern technology can improve guest convenience and create highly personalised experiences. However, the essence of hospitality remains rooted in human connection, attentiveness, and personalised service.
Join our expert panel as we explore how blending modern technology with timeless hospitality values, can help hotels create experiences that are both cutting-edge and authentically warm, fostering long-term guest loyalty and satisfaction.
What truly crafts an unforgettable immersive experience? Is it groundbreaking technology like AI, VR, or digital worlds? Dynamic interactivity and gamification? Breathtaking audio-visuals? While these elevate engagement, they are merely tools. It is not the tools that you use but the stories that you tell. This session explores the power of storytelling in designing meaningful, immersive experiences that ignite imagination, stir emotion, and forge deep connections.
Low-cost carriers are hardly recognisable from their earlier models. Once merely operating single-aisle aircraft serving short and medium routes, they are now pushing into long-haul travel with multiple cabins class configurations, third party distribution agreements and differentiated corporate content.
This introduction sets the stage for a panel focused on evolving distribution strategies, emphasising both product and distribution innovation—including dynamic pricing, bundling, and premium seating—as central to how LCCs are growing revenue.
As the world adapts to hybrid work, shifting travel patterns and evolving lifestyles, the traditional boundaries between business, leisure and living are dissolving. Today’s global citizens, from digital nomads and relocating families to professionals on assignment, see seamless, personalised and tech-enabled experiences that allow them to thrive wherever they are. FH shares how the hospitality, particularly the serviced living sector, can respond by balancing technological innovation with the timeless human service that makes people feel at home, anywhere in the world.
Exhibitions, conferences, and business events can benefit from many lessons from fitness competitions such as HYROX and Spartan races. Elements of fun and community building can be harnessed to further create loyalty, memorable experiences, and new revenue streams. In fact, fitness and active wellness travel tourism has become a growing trend over the last several years globally and is expected to reach US $1.3 trillion in 2025. Join Ben Veechai, in this fun and entertaining session which will inspire you to look at your event, venue, or business strategy in new ways.
Sion Qian ,
Creative Production Director, AStation AStation – the outdoor mixed reality (XR) entertainment company. AStation creates amazing shared adventures, powered by Apple Vision Pro. Guests ‘enter new worlds’ with its patented large-space entertainment technology called Enterverse™.
As corporate travel continues to evolve, corporate travel managers, event executives, and TMCs must navigate new challenges and opportunities. This panel will explore the shifting trends in corporate travel, including sustainability, cost management, technology integration, and traveller experience. Experts from both regional and global markets will share insights on how Asia’s corporate travel sector is adapting to new business needs, digitalisation, emerging policies and practices.
Join industry leader Andrew Smith as he shares practical examples of how AI is transforming travel through real-world applications and use cases. Drawing on industry research and hands-on experience, the session explores how hotels can leverage AI to personalise guest experiences, streamline operations, and drive business growth. Gain insights into how AI delivers value for both travellers and partners and take away actionable ideas to start or scale your own AI journey.
The future of travel won’t announce itself — it’ll just show up in your inbox, your Teams chat, or your next itinerary change. AI agents are quietly reshaping corporate travel: automating, predicting, and evolving behind the scenes. We’ll explore how invisible tech is becoming indispensable — and why you’ll soon depend on AI agents you barely notice. From smart copilots to virtual assistants, meet the travel agents of tomorrow: fast, tireless, intuitive — and already on board.
In today’s digital-first hospitality world, seamless connectivity is more than just a behind-the-scenes function — it’s a real competitive advantage.
Hotel technology providers are working more closely than ever to deliver smooth, integrated solutions. But the real game-changer lies in going beyond just technical connections — it’s about genuine collaboration that creates value for hotels and their guests alike.
This session takes a practical look at how connectivity and partnerships are reshaping the hospitality tech stack. Léa Vernet will share real-world insights on building integrations that help hoteliers stay agile and guest-focused.
Whether you are tech-savvy or just want to understand how it all fits together, this is your chance to explore what it means to be truly future-ready.
Partnerships promise growth, but which ones truly move the needle? In this practitioner-led session, you’ll hear field notes from an operator’s perspective on designing and running collaborations across a precinct. We’ll explore how partnerships can drive demand, deepen engagement, and support sustainable, heritage-led tourism—all without adding operational chaos. Expect candid insights, practical takeaways, and ideas you can adapt to your own context.
China’s MICE market is undergoing a profound transformation, marked by upgraded demands, the evolution of traditional models, and the accelerated shift in customer groups. Emerging business forms are driving new market needs, leading to the rapid rise of innovative enterprises and fresh approaches within the industry. In response, MICE players are entering a peak period of building global resource connection platforms and developing products that go beyond the conventional — incorporating cultural richness, innovative experiences, and outstanding event planning.
Join us in this session as we explore how these trends are reshaping the business of MICE and what it means for creating impactful experiences in the future.
Artificial Intelligence (AI) is rapidly transforming industries worldwide, and the travel sector is no exception. As travel becomes more complex, with increasingly personalised consumer expectations, AI is offering innovative solutions to streamline operations, enhance customer experiences, and drive business efficiencies.
Join us for an insightful and engaging discussion with industry experts, exploring how AI will redefine the future of travel, creating more seamless, efficient, and personalised experiences for both businesses and travellers alike.
Explore the Adventure Travel Trade Association’s latest research, the State of the Adventure Travel Industry Report 2025, as well as their newly released market sizing and trends. Learn how these trends are relevant to Asia – and how tour operators can stay ahead.
In this panel discussion, the vital intersection of sustainability, protected areas, and responsible travel will be explored. Hear innovative approaches to conserving ecosystems, designing eco-friendly tourism experiences, and fostering collaborations that benefit both nature and local communities. Discover how the travel industry can be a powerful force for conservation while delivering extraordinary experiences for travellers.
Luxury is no longer defined by five-star hotels and white-gloved service – it’s about access, connection, and once-in-a-lifetime moments as the line between adventure and luxury travel is increasingly blurred. This cross-over means private access to remote landscapes, personalised itineraries shaped around passions, and seamless logistics that allow travellers to focus on the experience, not the details. The panellists will discuss the shifts that they are seeing in Asia, and the opportunities for the industry to explore this intertwining themselves.
In an increasingly interconnected world, the true measure of success in meetings and incentives lies in understanding what inspires and engages audiences across different regions. This high-level discussion brings together visionary leaders from Europe, America, and Asia to share their perspectives on how cultural nuances, business practices, and motivational drivers shape the way meetings and incentive programmes are designed and delivered. From crafting memorable incentive experiences to balancing global consistency with local relevance, panellists will uncover the strategies that resonate across continents. Join us for an elite exchange of ideas that will redefine how the industry approaches engagement and excellence worldwide.
AdventureConnect is an ATTA networking event for those in the travel trade with a passion for adventure travel to come together, network and learn from one another.
The ATTA invites all travel professionals with an interest in adventure, nature, and cultural tourism to gather in this casual networking atmosphere.
