Attendee Profiles

ITB Asia welcomed over 1,838 exhibitors, over 1,300 buyers and more than 13,000 attendees. As a targeted B2B show, ITB Asia is a must attend event for all travel professionals. Leverage on ITB Asia, Asia's Leading Travel Trade Show.
(See also: About the ITB Global brand)

Key highlights of past event:

  • Connect with over 1,300 pre-qualified buyers
  • Capture the immense growth of the Asian outbound market with over 60% buyers based in Asia
  • Almost 1 : 1 ratio between buyers and exhibitors 
  • Over 132 countries and territories represented, making ITB Asia the most international travel trade show in the region 
  • 90% recommended buyers from Buyers Elite Partner Programme 
  • 100% pre-scheduled appointments with at least 33 guaranteed appointment slots with pre-selected buyers 
  • 1 in 2 buyers signs contract with exhibitor creating the most business conducive trade show 
  • 70% of attendees are decision makers


Companies looking to showcase their destinations, products and services and network with like-minded individuals attend ITB Asia to discover potential leads and establish high quality contacts.

“98% of exhibitors say that ITB Asia is the highest quality travel trade show in Asia Pacific”


ITB Asia’s Buyer Programme acts as a platform for travel procurement professionals to explore new business frontiers, sign deals, discover new travel products/destination and negotiate pricing/packages with exhibitors.

“90% of attending buyers are c-level / key decision makers in travel 90% procurement / contracting”


As the go-to-event for travel trade professionals, ITB Asia serves as a platform to discover new business opportunities, gain industry insights and an all-encompassing networking hub for the travel trade industry.

“98% of all delegates confirm that ITB Asia is the most international travel trade show in Asia Pacific”


Capture the immense growth of the Asian outbound market by being an Exhibitor at Asia's leading travel trade show, ITB Asia.

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Learn, network and do business as a Buyer at ITB Asia, Asia's leading travel trade show.

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Be a thought-leader and join trade professionals and experts as they share their views and market opinion in an exciting 3-day conference. Come speak at ITB Asia.

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