Attendee Profiles
ITB Asia welcomed over 1,950 exhibitors, over 1,400 buyers and more than 18,500 attendees. As a targeted B2B show, ITB Asia is a must attend event for all travel professionals. Leverage on ITB Asia, Asia's Leading Travel Trade Show.
(See also: About the ITB Global brand)
Key highlights of past event:
- Connect with over 1,400 pre-qualified buyers
- Capture the immense growth of the Asian outbound market with over 60% buyers based in Asia
- Almost 1 : 1 ratio between buyers and exhibitors
- Over 132 countries and territories represented, making ITB Asia the most international travel trade show in the region
- 90% recommended buyers from Buyers Elite Partner Programme
- 100% pre-scheduled appointments with at least 33 guaranteed appointment slots with pre-selected buyers
- 1 in 2 buyers signs contract with exhibitor creating the most business conducive trade show
- 70% of attendees are decision makers
Companies looking to showcase their destinations, products and services and network with like-minded individuals attend ITB Asia to discover potential leads and establish high quality contacts.
“98% of exhibitors say that ITB Asia is the highest quality travel trade show in Asia Pacific”
ITB Asia’s Buyer Programme acts as a platform for travel procurement professionals to explore new business frontiers, sign deals, discover new travel products/destination and negotiate pricing/packages with exhibitors.
“90% of attending buyers are c-level / key decision makers in travel 90% procurement / contracting”
As the go-to-event for travel trade professionals, ITB Asia serves as a platform to discover new business opportunities, gain industry insights and an all-encompassing networking hub for the travel trade industry.
“98% of all delegates confirm that ITB Asia is the most international travel trade show in Asia Pacific”
