Attendee Profiles


In 2018, ITB Asia welcomed 940 exhibitors, 951 buyers and over 11,000 attendees. As a targeted B2B show, ITB Asia is a must attend event for all travel professionals.

Facts & Figures for 2017

Leverage on ITB Asia, Asia’s Leading Travel Trade Show. With 11,000 delegates coming from 110 countries, meet the exhibitors and buyers across all segments of MICE, Corporate and Leisure with our unique matchmaking system.

Key highlights of 2017 show:

  • Asia’s largest and only hybrid show, bringing 11,000 show attendees from MICE, Corporate, Leisure sectors 
  • Connect with over 951 pre-qualified buyers
  • Capture the immense growth of the Asian outbound market with over 70% buyers based in Asia
  • Guaranteed 1 : 1 ratio between buyers and exhibitors 
  • Over 113 countries represented making ITB Asia the most international travel trade show in the region 
  • 60% recommended buyers from 120 intermediaries 
  • 100% pre-schedule appointments with at least 33 guaranteed appointment slots with pre-selected buyers 
  • 1 in 2 buyers signs contract with exhibitor creating the most business conducive trade show 
  • 70% of attendees are decision makers 
  • 22,000 Pre-Scheduled Appointments exclusively between buyers and exhibitors before the show

 For more information on ITB Asia’s 2017 Facts and Figures, please refer to our 2017 Factsheet here.


Companies looking to showcase their destinations, products and services and network with like-minded individuals attend ITB Asia to discover potential leads and establish high quality contacts.

“98% of exhibitors say that ITB Asia is the highest quality travel trade show in Asia Pacific”


ITB Asia’s Buyer Programme acts as a platform for travel procurement professionals to explore new business frontiers, sign deals, discover new travel products/destination and negotiate pricing/packages with exhibitors.

“90% of attending buyers are c-level / key decision makers in travel 90% procurement / contracting”


As the go-to-event for travel trade professionals, ITB Asia serves as a platform to discover new business opportunities, gain industry insights and an all-encompassing networking hub for the travel trade industry.

“98% of all delegates confirm that ITB Asia is the most international travel trade show in Asia Pacific”


I’D LIKE TO EXHIBIT

Capture the immense growth of the Asian outbound market by being an Exhibitor at Asia's largest and only hybrid show, ITB Asia.

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I’D LIKE TO BE A SPONSOR

Want to enhance your brand presence and stand out from the crowd? Be a Sponsor at ITB Asia to unlock opportunities.

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I’D LIKE TO BE A SPEAKER

Be a thought-leader and join trade professionals and experts as they share their views and market opinion in an exciting 3-day conference. Come speak at ITB Asia.

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