2019 Agenda: Wednesday, 16 October 2019 | Thursday, 17 October 2019 | Friday, 18 October 2019

Day 2 : Thursday, 17 October 2019


10:00 AM - 10:30 AM

KEYNOTE PANEL: The future of travel distribution


  • Craig Hewett, Co-Founder, Wego
  • Timothy Hughes, Vice President, Corporate Development, Agoda
  • Demi Kavaratzis, Partner Marketing Director, Commercial Strategy and Services, Expedia Group
  • Laura-Marie Arens, Head of Travel Vertical Search APAC, Google
  • Baidi Li, Regional Director, Asia Pacific, TripAdvisor Experiences, TripAdvisor


  • Duncan Horton, CEO, Jacobs Media Group

10:30 AM - 11:00 AM

11:00 AM - 11:30 AM

C-Suite Talk | Hotel inventory distribution is fundamentally broken: How hotels and suppliers are changing the game for everyone

Bjorn Harvold, CTO & Co-Founder, IKO.TRAVEL and Traveliko.com (co-presentation with a client)

11:30 AM - 12:00 PM

C-Suite Talk | Launching a 46-year-old travel startup

Luis Cabrera, President & CEO, Lonely Planet

12:00 PM - 12:20 PM

Happiness Lunch Talk The quest for happiness – What are we really looking for and how to find it

Celine Fontaine, Regional Head of L&D, expert in Adult Learning, Trainer, Facilitator & Coach

12:20 PM - 12:40 PM

Happiness Lunch Talk Happiness inside equals happiness outside

Discovery and experience of blissful happiness begins with compassion for oneself. This happiness amplifies when this compassion for self is projected outwards to everyone and everything around you.

Wilson Ang, Dhamma-Lifestyle Advocate and Compassion Ambassador from Compassion Multiplies

12:40 PM - 13:00 PM

Happiness Lunch Talk How to stay happy at work?

Jayan Warrier, a doctoral candidate of Organizatonal Psychology in Happiness and a student of positive psychology. He consults with organizations, coaches executives, designs leadership workshops and facilitates retreats.

13:00 PM - 13:30 PM

Lunch Actually: How dating & travel can be a big happy business

Violet Lim, CEO & Co-Founder, Lunch Actually

13:30 PM - 14:00 PM

C-Suite Talk | The growth of sustainable experience rich travel

James Thornton, CEO, Intrepid Group

14:00 PM - 14:30 PM

C-Suite Talk | Revolutionizing the traditional sightseeing experience through technology, virtual reality, live performers and storytelling

Dan Rogoski, President / Partner, THE RIDE LLC

14:30 PM - 15:00 PM

C-Suite Talk China market entry? What you need to be aware of in 2019 and beyond

China’s outbound tourism market shows no sign of slowing, with more than 80 million Chinese tourists traveling abroad in the first half of 2019, an increase of 14% over the previous year. But this enormous potential is matched by challenging conditions, from fierce competition to fast-changing consumer behaviour. Alessandro Dassi will share Thomas Cook’s entry story into the China market, with a practical take on what worked, what did not and how this iconic brand adapted to a continuously changing market. This session will look at the recent changes in travelers' preferences, as well as the latest trends and tactics for marketing to end-consumers on mobile, social media and other channels.

  • SPEAKER: Alessandro Dassi, CEO, Thomas Cook China
  • MODERATOR: Saxon Booth, Director of Business Development, Dragon Trail Interactive
15:00 PM - 17:00 PM

Halal in Travel Asia Summit 2019

15:00-15:10: Opening Remarks
Nurul Ain, Business Development Executive, CrescentRating

15:10-15:30: Launch of the Muslim Women in Travel (MWIT) Report by CrescentRating and Mastercard  

The Muslim Women in Travel (MWIT) Report is the latest report from Mastercard and CrescentRating that is launching in this summit. Discover key insights of this growing sub-segment in this session.


  • Raudha Zaini, Marketing Manager, HalalTrip
  • Aisha Islam, Vice President of Consumer Products (Southeast Asia), Mastercard

15:30-16:00: Panel Discussion: Marketing to Muslim Women Travelers    
The rise of Muslim female travelers is a trend that is real and happening around the globe. Are Muslim female travelers any different than their non-Muslim counterparts? How are they any different from other Muslims in terms of their needs and travel behavior? What are the services they seek and how should travel businesses and destinations cater to this subsegment?


  • Aisha Islam, Vice President of Consumer Products (Southeast Asia), Mastercard
  • Q Akashah, Executive Director, OgilvyNoor
  • Additional panelists to be announced


  • Barkathunnisa D/O Abu Bakar, Founder and Principal Consultant, Elevated Consultancy

16:00-16:20: Spilling the Tea on Gen Z Report Insights    
Spilling the Tea on Gen Z report examines the travel behavior, needs and attitudes of Gen Z. Discover key insights of this up and coming generation in this session.
Nur Hazirah Jamaluddin, Content Manager, HalalTrip

16:20-16:50: Panel Discussion: Next Wave: The Rise of Gen Z Muslim Travelers    
Gen Z Muslim Travelers will be at the forefront of shaping the future of the Halal Travel ecosystem. How are they similar or different to Muslim Millennials? What are their needs and wants when traveling? What travel experiences and services do they seek? How should travel businesses and destinations market and appeal to this generation?


  • Nur Hazirah Jamaluddin, Content Manager, HalalTrip
  • Additional panelists to be announced

16:50-17:00: Closing Remarks
Nurul Ain, Business Development Executive, CrescentRating

10:30 AM - 11:00 AM

The future of corporate travel - Optimal user experience for business travel managers, travel bookers and travelers

How to ride on the challenge for overall trading and travel industry from now to 2020 and win through creating optimal user experience for business travel? Concrete showcase sharing to provide optimal user experience and cost-saving solution through innovative technologies and personalized customer services.


  • Tom Clark, Director, Global Accounts, Sabre Travel Network
  • Natalie Benson, COO, Corporate Travel Management Asia
  • Wilson Yong, Senior Manager Corporate Sales, Singapore Airlines


  • Ben Wedlock, Regional Head of Sales & Client Management, Corporate Travel Management Asia
11:00 AM - 11:30 AM

11:30 AM - 12:00 PM

Conference Session by PwC

Nicolas Mayer, Managing Partner - Global Center of Excellence for Hospitality & Tourism, PwC

12:00 PM - 12:30 PM

NDC, AI & the evolution of TMC

NDC and AI are finally becoming a reality. How will these new technologies affect corporate travel buyers and the systems that they use to book travel?

Ken Kuguru, Managing Director, Asia Pacific, Egencia

12:30 PM - 13:00 PM

Can you really have it all? Balancing company needs with traveller experience

Is it possible to have travel program compliance AND a wonderful experience for your travellers? The answer might surprise you! Come explore how to redesign a programme to balance the experience your travellers look for and what the company needs.

Koby Brice Senior, Director, Program Management, APAC, CWT

13:00 PM - 13:30 PM

The Buyers' Panel | Asia Pacific Business Travel Market Outlook

As the next global financial crisis is expected to strike in 2020, learn how travel managers are facing the challenge of managing tightening travel budgets, and how they are keeping their costs under control while increasing efficiency.


  • Hor Siew Yee, Senior Vice President, Group Procurement & Services, DBS Bank
  • Kelvin Li, Regional Procurement and Travel Lead, Asia Pacific, AECOM
  • Kevin Zhang, Senior Director, Procurement Projects – Asia, Lagardère Sports
  • Eleanor Misa, HR Head, PH, Integrated Micro-Electronics Inc.
  • Christoph Schewe, Managing Director, International Federation of Air Line Pilots’ Associations (IFALPA)


  • David Hughes, Managing Director, Asia Pacific, UNIGLOBE Travel International

13:30 PM - 14:00 PM

14:00 PM - 14:30 PM

One size does not fit all: Booking tools and technologies in corporate travel

Charlie Osmond, Founder & Chief Tease, Triptease

14:30 PM - 15:00 PM

International Mobility – A key pillar of Corporate Travel

Regardless of your company size, there are times you need to move your people with the appropriate talents abroad or expand new business ventures in different countries.  The duration may range from a short 6 months’ stint to a stay of 2 years.

While International Mobility (sometimes known as Global Mobility or simply International Assignment) is being managed as a core Human Resources function, there is a need to consider the Corporate Travel elements such as flights, accommodation, traveller’s security and the often-overlooked component, taxation and immigration implications.

Come learn the core of managing International Mobility and how tools may be leveraged to manage overall corporate travels. 

Timothy Tan, Senior Vice President, Global Corporate Travel Management, UOB Travel

15:00 PM - 15:30 PM

Insights & Ideas | Virtual and mobile payments for corporate travel

Virtual payments are becoming commonplace in business travel while contactless transactions are growing rapidly. What are the new developments in this area and what do travel managers need to do to make sure they can access data, control spend and negotiate for the future?

David Newington, Commercial Director APAC, AirPlus International

15:30 PM - 16:00 PM

Saving on ancillary spend


  • Paul Er, Regional Director, Global Sales, South East Asia, Marriott International
  • Kishore Rames, Travel Manager, Asia Pacific and Middle East, National Oilwell Varco
16:00 PM - 16:30 PM

Corporate travel in Sub-Saharan African countries (excluding South Africa)

There is no global without Africa. Africa contains many of the world’s fastest growing markets, which provides growth opportunity for corporate travel. This session will empower travel buyers and managers to understand the corporate travel market in Africa and how it is playing a central role in Africa’s future.

Moustafa Khataw, Managing Director, Skylink Travel & Tours

16:30 PM - 17:00 PM

Corporate Travel Innovators | Who is pushing business travel forward?

10:30 AM - 11:00 AM

Conference Session on AI

Vijay Anand, Worldwide Sales & Distribution, VP Travel, Transportation & Hospitality - Asia Pacific, G.China, Japan, IBM

11:00 AM - 11:30 AM

Insights into AI, personalisation, digital marketing, conversion techniques and trends in hotel booking

Customer experience is a well-coined phrase. But what does it actually mean when you’re booking a hotel room? And why do bookers continue to use the OTAs over the direct channel? Industry expert Frank Reeves explores the journey that hotels should be using to shift booker intent to their own website through revolutionary technology and move the focus on from ‘direct bookings’ to ‘direct relationships’. This session will explore the changes in buyer booking behaviours, and how a customer-centric approach along with the adoption of emerging technology can revolutionise guest experience from the start.

Frank Reeves, Co-Founder & CEO, Avvio

11:30 AM - 12:00 PM

Frictionless Conversations

Customer expectations of sales & service is rapidly changing and business need to start addressing this shift. The future to customer conversations lies in moving to digital and offer business messaging apps – These apps offer the ability to converse and utilise mobile features such as visualizations and will digitally address disruption, ancillary sales and service.

Ben Eichler, Senior Manager, Australia Lead for Travel and Hospitality Industry, Accenture 

12:00 PM - 12:30 PM

A world on the watch: Chinese travellers and hotel technology in the Asian century

The rise of Asian residents travelling outbound is like nothing the world has seen before and one group, in particular, has captured everyone’s attention. “Chinese travellers” now ranks among movements as significant as mobile and artificial intelligence, but what does its emergence mean for hoteliers across Asia – or for travel and hotel technology providers, alike? SiteMinder’s Regional Vice President of Asia Pacific, Bradley Haines, explores the landscape alongside some of the region’s biggest names in travel technology. This is one session you won’t want to miss.

Bradley Haines, Regional Vice President of Asia Pacific, SiteMinder

12:30 PM - 13:00 PM

SuperApps for Travel

WeChat, LINE, Grab, Gojek, Kakao, Paytm - Asia's unique and innovative "SuperApps" are starting to disrupt many verticals, including travel. 

As the Co-founder & CEO of Venture Republic, Kei entered into a strategic partnership with LINE Corporation (Asia's leading mobile messaging and technology platform) to create LINE TRAVEL jp. LINE TRAVEL jp now has over 18 million LINE Friends and 22 million monthly visits on the web at www.travel.co.jp
Kei will address some of the key questions around SuperApps and Travel -- What are the SuperApps? Who are the Superapps? How disruptive are they in travel space? How can SuperApps shape the future of travel? And more.

Kei Shibata, Co-Founder & CEO, Venture Republic - LINE TRAVEL jp & Trip101

13:00 PM - 13:30 PM

The ancillaries challenge in online travel booking

Josh Ziegler, CEO, Zumata

13:30 PM - 14:00 PM

The best time to book: How AI and Big Data can help optimise the accommodation booking process for travellers

Many travellers wonder how they can truly get the best deals on their travels. Using Big Data and AI, atta helps travellers get the best deals by predicting future prices and suggesting the best time to book. In July 2019, atta launched its Android and iOS app after a year of development. Join us as we share our story and the technological innovations that are driving our startup forward in this competitive industry. We will also share the hotel pricing trends in the main cities in Asia that we have observed from the data.


  • Yoshihisa Haruyama, CEO & President, atta Inc.
  • Gerard Andrew James, Director, Business Development, SEA, atta Inc.

14:00 PM - 14:30 PM

The limitless opportunities of voice in tours and activities

John Boulding, CMO, Vox Group

15:00 PM - 15:30 PM

Conference session by MATTA

Nigel Wong, Honorary Secretary General, MATTA - Malaysian Association of Tour and Travel Agents

15:30 PM - 16:00 PM

AI and Hotel Operations Innovation

One of the operations that is manpower intensive in a hotel is check-in. It could take a guest an average of 5 minutes to complete the process. The time it takes could vary depending on how long it takes at each step from identifying the guest, retrieving booking information, to processing security deposit. One way to innovate in this area using technology is to automatically process some of the steps ahead of time so guest experience upon arrival is seamless. In this session, we will share about innovative methods such as online check-in, and pre-processing guest information required for check-in using AI to verify guest identity and automate repetitive manual tasks such as data entry into Property Management Systems.


  • Maxim Thaw Tint, Co-Founder & CEO, GTRIIP 
  • George William Roe, Director of Hotel Operations, Marina Bay Sands

16:00 PM - 16:30 PM

Hotels & Tech: Using actual intelligence to expand your revenue potential with CRM

Use AI from your hotel CRM to amplify hotel offerings and cut through the noise of the crowded travel space. In this seminar, you’ll learn how to consolidate and leverage your hotel’s valuable data to create meaningful, personalised experiences that drive engagement, direct bookings, loyalty and higher ROI, while putting guests at the centre of what you do.

John Seaton, Managing Director EMEA & AsPac, Cendyn

16:30 PM - 17:00 PM

DIY Tech: The self-disinfecting rooms that reduce costs while promoting wellness and CSR efforts

Mark Selawry, Vice President, Hospitality Segment, ACT.Global

10:30 AM - 11:00 AM

Conference session by Hilton

Sarah Somerville, Senior Director, Customer Engagement, Loyalty and Partnerships, Asia Pacific, Hilton

11:00 AM - 11:30 AM

How vacation photography is impacting the travel industry

Nicole Smith, Founder & CEO, Flytographer

11:30 AM - 12:00 PM

Virtual tourism

Laura Aalto, CEO, Helsinki Marketing

12:00 PM - 12:30 PM

This is not a food tour: Eating our way into cultural engagement

The future sustainability of food tourism is less about consumption and more about designing moments for cultural engagement. It’s not just about where to eat, the number of stops on the itinerary and what dishes to savour, but a conduit to introduce wider concepts of nationhood, our environment and ethnicity. Kitchens of Singapore and Pacific World talk about the benefits and challenges of combining food and storytelling, and why the mainstream concept of food tours is not enough to satisfy a new breed of seasoned food-loving travellers.


  • Sarah Tan, Founder, Kitchens of Singapore
  • Glenn Tan Yu Xin, Account and Product Manager, Pacific World Meetings & Events Singapore

12:30 PM - 13:00 PM

Emotional marketing: Capturing the heart of Chinese consumers

Chinese travelers are seeking more unique and personalized experiences making it essential for destinations to evolve their storytelling efforts in China. Are you ready to advance and localize your content strategy in China?

  • Understand what drives Chinese traveler segments
  • Discover emotional branding strategies and techniques
  • Future Forecast: How new digital platforms impact the consumer's path to purchase

Alina Xiang, President & CEO, East West Marketing

13:00 PM - 13:30 PM

The value of content and an independent, trustworthy voice

Andrew Hinshelwood, Vice President, Client Solutions, Lonely Planet

13:30 PM - 14:00 PM

Know what travelers want, before they do

How you can leverage data to better understand and attract travelers.

Tiago Relvao, Head of Asia Pacific, travel audience GmbH - an Amadeus Company

14:00 PM - 14:30 PM

City branding and city marketing: What’s the difference?

In a world where social and personal influencing dictate our choices and behaviours, old school ad campaigns are out the door. We also know that digital marketing tactics alone won't bring you sustainable destination success. What you need is a focused and attractive destination branding strategy and seductive leadership to make sure all mice march to your tune - without losing their soul. Learn from one of the creators of Amsterdam's sustainable destination success how to design, build and maintain a pervasive destination brand.

Edo van Dijk, Co-Founder, Edenspiekermann, CEO Singapore

14:30 PM - 15:00 PM

One event, 192 participating countries, 25m visits. How to drive visitors to your mega event

The world’s oldest and longest mega event, the World Expo, comes to the MEASA region for the first time in 168 years of its history. This session will explore how Expo 2020 Dubai, the first World Expo in history to drive 70% international visitation, is planning on driving 25m visits from across the globe. Discover the key components of creating, curating and marketing the visitor experience through a multi-channel approach across key international source markets.

Sumathi Ramanathan, Director of Destination Marketing, Expo 2020 Dubai

15:00 PM - 15:30 PM

Wildlife tourism: How to offer what your customers want whilst taking leadership in protecting wildlife

The session will showcase the key role the travel industry plays in tackling wildlife exploitation for tourism entertainment, whilst at the same time securing meaningful travellers experiences and livelihoods of those who depend on tourism.  

World Animal Protection will share market research showing changing global tourist attitudes and behaviours toward wildlife tourism and set out an industry pathway that will both meet customer demands and create a wildlife-friendly future.     

A short film will be featured, telling the story of ChangChill, the first elephant riding camp transformed into an elephant friendly business with the support of key travel industry stakeholders. 


  • James Thornton, CEO, Intrepid Group
  • Julie Middelkoop, Global Campaign Lead, Wildlife, World Animal Protection
15:30 PM - 16:00 PM

“Destination for All” strategy to increase destination marketing competitiveness

Destination marketing is a type of marketing that promotes a destination (town, city, region, country) with a purpose to increase the number of visitors. In other words, destination marketing is tourism advertising for a specific location. Unlike product marketing, where the products are delivered to customers through distribution channels, in destination marketing consumers travel to the destinations, which brings some peculiarities to the ways of promotion. 

“Destination for All” strategy applies the principle of tourism for all to provide quality services to clients, meeting their needs and expectations, regardless of their health condition from the destination perspective. This session will present several case studies from Europe to Asia to illustrate how the strategy is implemented with collaboration of local authorities and tourism supply chain.

Mingkwan Metmowlee (Mink), President, Federation of Asean Travel Associations (FATA)

16:00 PM - 16:20 PM

Conference session by PTAA

Ritchie Tuano, President, Philippine Travel Agencies Association (PTAA)

16:20 PM - 16:40 PM

Conference session by OTOAI

Mahendra Vakharia, President, OTOAI - Outbound Tour Operators Association of India

10:30 AM - 11:00 AM

Conference session by Bitsmedia Muslim Pro

Zahariah Jupary, Project Manager, Bitsmedia Muslim Pro

11:00 AM - 11:30 AM

Muslim Destination Spotlight: Pakistan

Yousaf Rizvi, CEO & Founder, Checkin.pk

11:30 AM - 12:00 PM

Why & how should a city promote Halal tourism

Ammar Roslizar, CEO, ARBA Travel

12:00 PM - 12:30 PM

Muslim Destination Spotlight: Australia

Ava Ang, Country Manager, Singapore/ Malaysia, Tourism Western Australia

12:30 PM - 13:00 PM

The changing face of Umrah Travel

Saurabh Mehta, Founder & CEO, TravelCarma

13:00 PM - 13:30 PM

Visit Muslim Friendly Malaysia 2020

Muslim Friendly Malaysia: Sustaining the Muslim traveller market
Dato’ Sri Abdul Khani Daud
, Director General, Islamic Tourism Centre

Visit Malaysia 2020 – Promotional efforts through conventional and digital marketing
Senior representative, Tourism Malaysia

Comprehensive infrastructure and services for the Muslim traveler to Malaysia
Khairiah Mohd Talha
, Chairman of the Advisory Committee on Culture, Arts, Sports & Tourism, Kuala Lumpur City Hall (DBKL)

Addressing the trends on the mushrooming of Muslim friendly hotels
Hj. Ismail Hisham Ahmad Zamri
, Group General Manager, Attana Hotels & Resorts (previously known as PNB Management Services)

Session Moderator: Faeez Fadhlillah, CEO & Co-Founder, Tripfez / Salam Standard

13:30 PM - 14:00 PM
14:00 PM - 14:30 PM
14:30 PM - 15:00 PM
15:00 PM - 15:30 PM

Frankfurt as tourist destination

Dr. Annette S. Biener, Manager Tourism Marketing, Frankfurt Tourist+Congress Board

15:30 PM - 16:00 PM

Conference session by Airy

Senior representative, Airy

16:00 PM - 16:30 PM

Pilgrim tourism opportunities in Uzbekistan

Said Komil Holhojayev, Head of Islamic Tourism Division, State Committee of the Republic of Uzbekistan for Tourism Development

16:30 PM - 17:00 PM

Conference session by KSB Travel & Tours

Ahmad Mahadzir Shaffirin Md Som, Executive Director, KSB Travel & Tours

17:00 PM - 17:30 PM

Conference session by Elok Tour

Pauline Suharno, Director, Elok Tour, Secretary General, ASTINDO

PCMA's sessions

10:30 AM - 12:00 PM

PCMA Knowledge Exchange - The Muslim customer in business events. Are we ready?

Company incentive trips, conferences, conventions and business events will see increasing numbers from the Muslim world. It is time that regional industry players such as hotels, event venues and convention bureaus re-evaluate their services and determine how to value add to the Muslim customer in business events. At this session, hear from experts on understanding the needs and preferences of this increasing demographic to provide services that are both inclusive and Muslim-friendly.

Learn to identify the changing profile of Muslim customers in the Business Events industry, recognize and understand needs and requirements catering to faith-based service needs to exceed service expectations at Muslim-friendly venues and destinations. 


  • Fazal Bahardeen, Founder & CEO, CrescentRating & HalalTrip
  • Barkathunnisa D/O Abu Bakar, Founder and Principal Consultant, Elevated Consultancy
14:30 PM - 17:30 PM

PCMA Knowledge Exchange – Travel truths for business events: Corporate incentive travel

ACTE's sessions

10:30 AM - 17:30 PM

To be updated

For MICE Show Asia's Agenda, please click here.


Capture the immense growth of the Asian outbound market by being an Exhibitor at Asia's largest and only hybrid show, ITB Asia.

Click Here


Learn, network and do business as a Trade Visitor at ITB Asia, Asia's leading travel trade show.

Click Here


Be a thought-leader and join trade professionals and experts as they share their views and market opinion in an exciting 3-day conference. Come speak at ITB Asia.

Click Here
Held In
Official Partner Hotel
Official Airline Alliance
Organised By